Home Blog Page 2

Artificial Intelligence Can Be of Use to Small Businesses Too

People Ai Monitoring Business Graph Man

At the recently concluded Annual Meeting of the World Economic Forum at Davos, Switzerland, Minister of Communication and Information, S Iswaran released Singapore’s Model Artificial Intelligence (AI) Governance Framework.

The document is a promising precedent for providing detailed and guidance to private sector organizations to address key ethical and governance issues when deploying AI solutions and Singapore has become the first state in Asia to do this.

Today, when some people look at AI as a monster, this movement seeks to enhance the understanding of AI and its acceptance of being beneficial to users.

But still, a question remains- Is the utility of AI limited to big corporates only?

Artificial Intelligence has come to be associated with large names like Google and Amazon.
This is because of huge amounts of data these organizations house that has to be used to train the systems to perform.
This worries smaller businesses and hence the lack of eagerness to integrate AI into their processes. Just like how a few years ago, it was presumed that only large businesses should go for app development which is no longer the case.
So, having AI incorporated into the workflow of your business is not an impossible task as it may seem.

Using AI tools varies from solving business problems (like detecting patterns for predictive maintenance) to evolving competitive strategies.
This wide spectrum of uses, according to McKinsey Analytics can be categorized into the following time dimensions:

Short term:
This involves using AI solutions that have had a proven impact across the industry and has had significant use cases to take benefit of and scale them to your needs and requirements.

Medium Term:
This is about experimenting with technologies that are still emerging and to prove its value in key business use cases before scaling.

Long Term:
This involves capturing the first-mover advantage and unlikely for small businesses. Typing up with academia or third party, using cutting edge AI tech and scaling it.

The report, however, mentions that businesses cannot leapfrog into AI based solution without having digitized themselves adequately.
If you are looking for digitizing your processes through an enterprise app or looking for other digital solutions you can contact us today.

Juniper Research discovered in a study that, in retail, global spending on AI will grow to $7.3 billion a year by 2022, up from $2 billion in 2018. This is because companies will invest heavily in AI tools that will help them differentiate and improve the services they offer customers.

Here are four functions that digitized small businesses can opt to integrate AI into their workflow.

Intelligent Marketing:

AI solutions can now guide businesses into making more accurate ad strategy by analyzing traffic, previous performances and make real-time recommendations on valuable investments.

For example, sentiment analysis algorithms that analyze customer engagement to their campaigns can help small companies to significantly reduce their CPC.
Budget allocation also improves through AI tools as you can automate some repetitive processes like bidding, hence reducing costs.
For detail on AI in marketing for SMBs you can refer here.

Marketo, Pardot, Relay42, are some great marketing AI tools you can check out.

Intelligent CRM:

Sales teams swear by CRM software that helps them to compile and manage their customers and prospects from phone, email, directories etc. in one place.
But with AI this process becomes smarter. AI tools integrated with CRM allows sales personnel to judge customer sentiment through analyzing records and taking insights to customize sales pitch and automating lead routes.
This improves the efficiency of the team altogether.
There are some platforms like Einstein AI, Spiro, SAP Leonardo that offer AI enable CRM.

Intelligent Customer Support:

This is one portfolio that involves making repetitive steps and wears out the team. Having it automated or using bots to some extent reduces the response time, saving time and increasing productivity. This also ensures customer satisfaction.
For example, AI solutions can suggest or automate answers and can route the tickets/messages to the right person, freeing up your team’s time for dealing with issues which require human engagement.

Botsify, Clare.AI, Smooch are some chatbot platforms you can use.
Related: What is Emotion AI and How It Will Make Apps More Personal?

Business Intelligence:

Today there is an availability of AI tools which are ready-to-use and can be integrated into the system wherever data is employed. They can deduce valuable insights into data through classification and prediction algorithms. These tools can also be used to study product reviews and create actionable reports out of the study on its own.
These can allow businesses to improve decision-making and take guidance for strategy building e.g. MonkeyLearn.


The AI boom does not necessarily mean your small business needs to hire data scientists and develop cutting edge technology. For smaller organizations, it makes more sense to integrate third-party AI apps or tools that can be plugged in easily with databases.
As small enterprises struggle with the cut-throat competition in Singapore, taking an early ride onto the AI express will translate into a big advantage.
In the quest to remain relevant to the data-driven space, small businesses will need to adapt AI into their systems.

What Are Enterprise Apps and Why Your Business Needs One?

Text What Are Enterprise Apps and Why Your Business Needs One?

Singapore has quickly established itself into a tech hub within the last decade.
With the highest rankings in the World Economic Forum’s Networked Readiness Index and McKinsey’s Connectedness Index, Singapore continues to be one of the most advanced business and tech playgrounds in the world.

Image Source: McKinsey Global Institute- Digital Globalization Report

Being ahead in technology has provided us with many benefits, but for businesses, this digital revolution has brought immense opportunities to grow.
With everything shifting from paper to computers to now our smartphones, businesses need to leverage this digital wave in Singapore and make use of app development to optimize their processes and save time and resources.

What is an Enterprise App?

Enterprise apps are mobile applications that are used by businesses to operate digitally.
It allows small, medium or large enterprises to exchange and manage their data through their mobile phones.
They can be used for keeping payroll, automating attendance, inventory management, or business intelligence.
Since everyone today uses a smartphone, enterprise apps make it a good option for entrepreneurs to manage their processes without having to look for a computer to log into to.

Why Use Enterprise Apps?

With our lives increasingly shifting from laptops to our smartphones, apps are defining the future of everything. App development in Singapore, be it iOS or Android is ushering businesses into a revolution. Using enterprise apps brings many advantages to businesses.

Also read: How Can Your Company Survive Through Cut-Throat Competition in Singapore.

1. Save Time:

Having one application take care of multiple things at one place is a fast and convenient method of doing them.
When there is a seamless flow of information across departments through the app, it is going to save a lot of time getting approvals separately and speed up decision making.

2. Save Resources:

Any process in the company is a cost to it. Improving the efficiency of sales, marketing, deliveries or even HR is going to save money, effort and as previously mentioned time too. By allowing control anywhere and everywhere, enterprise apps contribute to making quicker analyses and hence optimize the use of resources.

3. Improved Decision Making:

With data in your hands, taking effective decisions becomes easy.
As entrepreneurs are faced with such situations often, decisions backed by data have a lesser chance of going wrong.
When you have an app that is storing and comprehending all your data, you can use it to enhance your decision-making abilities by using intelligence reports and analyzing statistics.

4. Better Communication:

As businesses grow, coordinating between departments becomes a tedious task. Smartphones should ideally make it easier, but without an enterprise app, it will lack actionability and formality of tasks.
To communicate better across portfolios and within teams, an enterprise app goes a long way.

5. Better Control:

Being heads to an organization, managers can get an overview of the functioning of every employee, the current status of sales and different policies related to marketing strategies. Administrating all processes centrally through one’s smartphone brings a whole lot of efficiency and convenience as it provides access to the company data and processes anywhere and anytime.

Making your services available to your customers through an app reaps great profits but having an enterprise app brings another level of efficiency in the working of your organization.
If you are an enterprise which is growing, having an app is a substantial investment. If you are looking to get one but are unsure about how to go about it, write to our experts for a free consultation, today.

What is UI/UX Design and Why App Development is Not Just Coding?

applifyblog_ux design

One question our Singapore team is often faced with when we work on creating an app is that, why do you need other people beyond the developers?

Isn’t app development just about writing codes?

Today, through this blog, I would try to explain how it’s not and talk about all that goes into developing an app most importantly, its UI/UX design.

Often used together and highly integral to each other, UI and UX are two different things which make up a large part of an IT product development.

Whereas UI design refers to User Interface Design, UX Design stands for User Experience Design.

What is UI and Its Design?

User Interface design involves working with the developers to create how the user interacts with the app.
In layman terms, UI design refers to how does the app perform visually and what does it make the user feel.
What should be the color scheme, where should the icons go, and all such cosmetic questions are what UI entails.

A UI Designer will broadly work on the presentation of the app- the images, logos, icons, and links. Using the constraints set by the UX designer as guidelines, UI designers decide on the look and feel of the app.

What is UX and its Design?

User Experience Design is a broader field. It involves developing, designing and structuring the user’s needs from the product (here, app).
A UX designer has to visualize how the app is going to cater to the needs of the user, typically answering questions like what will this button do? Will a tap on the logo lead somewhere? How many taps/clicks are getting a task done? How can that be minimized?

Here’s the flow to give you a clearer idea.

If someone is building, let’s say, a delivery app for Singapore.
The role of the UX designers will involve researching on the app by studying competitor apps, user analysis- the problems and needs.
It will enable them to decide on critical features the app must have, for example, in this case, a GPS-based location system.
They will then work on the wireframes of the app. The created wireframes will be tested and redesigned accordingly, producing a prototype of the app.

As the Android or iOS developers work on the app, the UI designers’ role comes into play.
They are required to work upon the appearance, display, images, buttons, etc. of the app.

Thus, it can be concluded that while the UX designer will be involved in the making of the app early on, the UI designer’s task is more towards the later stages of the app development process.

They both go together and are necessarily incomplete without the other. UX focuses on making the app offer ease of use, UI instead relates to domains that are directly interacted with by the user.

Making a successful app that is loved by the user cannot be possible without a great UI and UX design.
The developers may write the best code ever, but if the app fails to answer the user’s needs and does not impress with its interface, it will never be able to leave a mark.

The code communicates with the computer, but UI/UX are elements that interact with humans. Since the app has to be used by humans, coding is a part of app development and a major one at that, but it is not app development itself.
Quite straightforwardly put, humans who might not be as ‘techy’, will only judge the app by how it works and how it looks.
Thus, the broad arena of app development is a lot more than about writing code.


One of the most important aspects of app development is the UI/UX design.
An app that appears tremendous but is difficult to use has a good UI and a poor UX whereas an app that performs well but has poor visuals has a good UX and a bad UI.
An app needs to be both, and hence, UI/UX cannot be ignored at any cost.

I Have An Idea For an App But No Coding Skills. What To Do?


How many times do we think that once we have a perfect idea, we will be successful and there will be no stopping our progress?
We spend days dreaming about what would make the world better, simplify lives and solve complex issues. But at some golden moment, that perfect idea for the app might strike you but what is next?
What comes after Eureka! Moment?

If you are a code master, you would not have to think twice about starting to work on your Android or iOS app. But not everyone knows how to code. Does that mean giving up on your fantastic idea? Hell no!

Well if you are at a similar junction in life, where you have an idea for an app but have no coding or app development skills, we have put together ways you can go about it with their pros and cons listed.

1. Learn to Code:

There is nothing like turning your vision into reality by your hard work, right from conception to delivery.
But that’s a bit difficult when you are not a master of all trades. Especially to write code. So how about becoming one?
If you are passionate about coding and have some background, this might prove to be easier than it seems.
You need not to pack your bags and move to school, thanks to various online courses available today. You can check out app development courses on Udemy, Udacity or Coursera which have options from beginners to expert level.


  • You might be able to emulate exactly what you envisioned for your app if you do gain the expertise.
  • There is a chance this could save you some bucks on the development process.
  • You are in complete control of your work.


  • Building a great app will require great knowledge. Mediocre skills might not guarantee your app’s success.
  • Gaining expertise takes time. Learning to code and being good at it will not come overnight. It could affect your idea negatively because the novelty of the concept might be threatened as the time for it to launch increases.
    Or by the time your app becomes ready, the idea might no longer remain relevant to the world because of fast-changing technology.

2. Take Help From a Coder Friend

Remember those high school days when you would dream of becoming business partners with your friend? Well, if you have a killer idea and she can code, you can finally give wings to that dream.
Having a friend code for you, when mutual benefit can reaped is a great way to take forward your idea, but like the other methods, this too comes with its own merits and demerits.


  • It can be budget friendly.
  • Communicating is a lot easier than when you hire someone to do the job. A friend will be able to understand your vision better.
  • Being entrepreneurs together- living the dream.


  • Constant feedback on the work might sour your relationship built over the years.
    After all, there might be some truth to the old saying about not mixing personal and professional lives.

3. Use No-Code App Building Platforms :

We have all heard of code-free websites like WordPress, but there are app builders too that allow you to make an app without writing codes.
Many such options are available today like AppMakr, Swiftic, Appy Pie which work on a freemium model and help you make basic apps which can guarantee satisfactory functionality.


  • These are an affordable way to get an app. The subscription cost will include hosting, updates and analytics which can go easy on your pocket.
  • Such app builders do not require months of work on the website because there is provision for ready-to-use templates and modules. Thus, your app can launch faster.
  • These platforms give you more control over your content. Small changes could done without waiting for ages to alter the code.


  • If you are looking to get your MVP, such platforms may be a good option but for anything more refined and unique, they will not help.
  • App-builder sites allow minimum customization. If your idea is a unique one and requires high functionality, their approach will be limited.
  • It is also difficult for apps built on such platforms to have higher integrability with various devices. Though there could be iOS and Android versions, having a similar web app that runs smoothly across any device is not simple.

4. Hire an App Developer:

In a fairly digitized economy like Singapore, looking for an app developer is not a huge task. However, finding the right one may be.
There could be two options if you decide to hire a developer- a freelancer or an app development agency/company.
While closely comparing the two options is a topic we leave for some other day, we can list a few parameters that can help you decide.
– Cost :
Hiring a freelancer will be cheaper comparatively but they will also look at you for answers which you might not have. There might be an expert on developing, another for UI/UX or SEO and coordinating with them will be an uphill task.
– Timeline:
Availability is a big issue with freelancers especially the ones working overseas. It can push the deadlines of your project. With an app development company, there are project managers solely appointed to handle your app and availability poses no hurdle.
– Overall Delivery:
App development companies offering all experts under one roof allow a smoother delivery of your app and can incorporate changes soon if they follow agile practices.
It might not be the case with freelancing.

That said, hiring an app developer is a safe bet anyway.


  • If you hire a credible app developer, you can rest assured about the quality of your app because of high customization they can build into it, how you want.
  • The Return On Investment of hiring an app developer is higher than other options.
  • You can keep them accountable for anything that goes wrong.
  • Updating the app and making changes is more comfortable if there are agreements in place (freelancers lose a point here)


  • The cost is high when compared to the other available options.

Bringing ideas to life is a humongous task and choosing the best way to go about it determines a lot of how the process unravels. We tried simplifying your task but if you still are not clear, you can consult our experts for free.

Android App Permissions and How to Manage Them

welcome screen

With one of the highest smartphone penetration rates all over the world, Singapore runs on mobile. We use apps for pretty much everything these days.
Since apps provide us with so much utility, they also make use of our phone’s hardware and storage resources.
Unconsciously tapping away ‘Allow’ before we want an action to be done through an app is where we need to pause a little and think- Allow what, deny what.
We have at least some control over it, thanks to Android’s guidelines to app developers to ask for permission before they can use any of it.

2018 had been a year of privacy controversies hitting the tech bigwigs. It has brought the issue of app permissions, which we generally overlook, to our attention. So, knowing about app permissions and managing them becomes essential today.

No android app can use your contacts, SMS facility or your camera, etc. without you allowing it. The permissions invoked when you launch the app now, unlike older times when such permissions came during the installation.
Today’s apps should still be able to work when you deny them the permission for some specific action, without some services, that is. If you still request the action, it will again ask for the approval. For example, your payment app wants to make use of your contacts, you deny it first, but when you wish to send money to someone in the contact list later, it will ask you for your permission again. If you still deny it, you will not be able to use the facility, but other services may still be available to you.

Here’s a look at all your app permissions for your Android phone. The screenshots are from Android 8.0 Oreo device and are similar the older versions.

app permissions


  • Body Sensors: allows your fingerprint data, health data like heart rate, step count.
  • Calendar: allows the app to add, delete or edit events.
    You would not want to divulge personal events like your doctor’s appointment to any app.
  • Camera: for taking pictures and videos, scanning QR codes. Make very sure the app needs it to function.
  • Contacts: allows access into your contact and address book for reading and editing contacts. Having malicious people send phishing, and other spams from your id are scary.
  • Location: for know your location through GPS and to offer localized services or meaningful ads. Some stranger knowing exactly where you are and when makes you 200% more vulnerable.
  • Microphone: for audio related function. Losing control over your mic would be crazy.
  • Phone: allows access to phone number and network. Used for making calls and editing call logs. These days everything is linked to our phone numbers even sensitive banking detail too making us susceptible to harm.
  • SMS: allows to read, send and receive SMS/MMS. And you don’t want malicious apps spying the content or sending out spams.
  • Storage: allows reading from and writing into your phone’s memory.

There were a couple of additional permissions too which are more private and rarely requested by apps like car information and reading instant messages.


Managing App Permissions:

Permission once given is not permanent, and you can choose to revoke them anytime you want.
There are two ways to do this.

One, If you want to holistically look at which all apps make use of what components of your phone you can go into your Android Settings and look for Apps and Notifications. After tapping on App Permissions, it will list all categories with the number of apps mentioned. You can tap on the category and look at which apps are making use of that category and change that status.

Two, you can go for an app by app basis by choosing App Info from the Settings Menu. Choose the app for you want to manage the permissions. It lists the permissions that requested and you can change their status.

Next time, while tapping on ‘allow,’ always be aware of what the app wants to get done and will it need access to the elements it is demanding?
For example, Instagram will need your camera and microphone to allow you to upload pictures and videos, but it requesting your contacts or SMS is not necessary, and you can deny that.

When you wish to install an app, credible developers always explicitly mention all the permissions that the app needs in the description of their Google Play Store.

And, always remember these permissions are not permanent and can be withdrawn anytime you want. To be safe, avoid any unreliable apps which demand unnecessary permissions.

Happy and safe surfing!

Holidays Advice for Entrepreneurs: Prep now, Chill Later


Holidays are an exciting time for everyone. All of us expect a period of no stress, ample family interaction and chilling.
But that might not be the case with entrepreneurs. Because they could be dealing with clients being distracted, employees taking leaves, and increased personal commitment which they find no time to squeeze into.

For Singapore especially, on days like Christmas, New Years and the Chinese New Year people go in for breaks, and that might not be consistent with an entrepreneur’s schedule and leads to hiccups in the processes.

Here’s what you can do to avoid all these issues and go about chillin’ like a villain this holiday season.
This is your last moment guide to preparing for holidays.

  1. Make a Work Plan:
    While Holiday centric strategy, I believe is already in place for you since its just 4 days before Christmas. I talk of a specific plan of finishing off all that was in the checklist by distributing it over the three days evenly and not slog for the last working day.
    It’s better to focus on conversion than getting new leads at this time, so get those sales calls completed.
    Review meets with the team that you have been postponing- now is the time to get them done too. Ending the year with a retrospection is way better than starting the new year with critiquing feedback from 2018.
  2. Budget:
    Holidays need an individual budget- In the office or at home. There’s so much to be done (that I have mentioned ahead) that requires funds.
    Cashflow in the season might not be as regular owing to delayed payments. Rather than making sudden expenses that disturb the scheme, set aside a different budget for spending on your Christmas Party, Holiday CRM and other end-of-year stuff. This can save you from shocks on seeing your credit card bills later.
  3. Holiday Cards:
    CRM does not end with your delivery of product or services. For networking to run long and fruitfully, certain gestures like sending out holiday wishes go a long way.
    This is one sweet way of maintaining your association with your clients so that you are never out of their minds if ever a similar need arises in the future.
    Offer festive discounts, remind you to leave you feedback or say thank you for choosing you and do a latent marketing trick too.
  4. Connectivity:
    Though ideally, an entrepreneur should never be off the grid, holidays are a time to unwind, and even you are allowed that.
    But make sure you are still reachable if the need arises.
    If you are planning to travel, remember to set an out of office/vacation autoresponder in your email.
    These days numerous apps allow you to connected without any hassle.
  5. Rewards and Recognition:
    You didn’t win that stellar deal alone. Neither did you deliver it alone. Your team made it possible. The festive season is also a time for recognizing all the hard work your employees had put in over the year. Reward the great performers. This doesn’t necessarily have to be monetary rewards but maybe titles or other perks that will uplift the morale and add on to the spirit.

How the year ends has a lot to do with how the next begins. If you are stress-free, energized and rejuvenated, so will your team and will go into 2019 zealously.
Singapore boasts of being among the best flourishing grounds for startups and the holiday season calls for collaboration, gratitude and purposeful reflection.

The author is the Co-founder cum Chief Commercial Officer of Applify, an award-winning app development firm and has recognized among the top 300 B2B companies globally.

What is Emotion AI and How It Will Make Apps More Personal?

blog_applify_how AI making apps more personal?

Imagine walking into a mall profoundly exhausted. An app immediately recognizes your negative emotions and suggests you spa services at the 2nd floor or an easy checkout option for all your shopping, no matter where you are without having to look for a counter all through huge Singapore malls.

A candidate walks in for an interview with a big company. On being asked questions, cameras in the room detect her behavior that might not be visible to her human interviewers and hence help them assess her credibility better.

This is the power of Emotion AI.

While app development in Singapore has grown immensely over the last few years but with Emotion AI’s entry into the tech scene is going to bring newer avenues into the field.

What is Emotion AI?

Emotion AI refers to the technology that allows machines or computers to identify, analyze and process human emotions. It can detect and hence respond accordingly to people’s mood and behaviors.
While we are already familiar with AI and IoT, Emotion AI is the apparent next level to these.

Emotion AI may use biometrics, voice, and face recognition techniques to process the human state of mind.

(This very obviously reminds me of the movie Her, in which the lead character Theodore, falls in love with a computer algorithm, Samantha. Samantha was just the voice of a human female, which could detect, perceive and respond to Theodore accordingly, just like a human would.
Is that what the future of bonding holds? Who knows!)

Emotion AI and App Development:

Emotional AI can be used to design more personalized experiences apps deliver to their users.

Till now, we have seen APIs giving apps a higher functionality. But with AI which can capture and interpret the mood of the user, apps can offer a whole new world of customized experience.

It is true that as an increasing number of our activities shift to the digital space, the one-size-fits-all approach is bound to fail.

Creating an app in Singapore was never a tough game, and now app developers are trying to incorporate such intelligence into the apps which can lead to never seen before benefits to humanity.

We have already seen the dawn of AI in customer servicing through chatbots and Siri, Alexa and Google Assistant increasingly getting smarter with user demands. For now, these rely on Natural Language Processing using verbal commands to perform desired functions

And with app development companies working to integrate such intelligence into their processes, apps can offer a lot. For example, a gaming app that perceives the mood of the players and responds to it by reducing or increasing the difficulty of the challenge.

Today wearables can monitor some essential physical health parameters, but in the future, we could see emotion sensing wearables monitoring the mental health of a person 24/7.


Emotions play a huge role in deciding how we humans behave and building apps that serve humans needed to be addressing their feelings.
The way forward with Emotion AI seems pretty interesting with so much that can potentially be done. App development is a dynamic field as all new technologies, be it blockchain, IoT or AR continue to make forays into it.

8 Most Promising App Developers in Singapore for 2019


For an advanced economy like Singapore, almost everything happens over technology. Mobiles dominate the internet space, with people spending more than 3 hours a day on their smartphones.
Every business wants to make the best of this fact and take its operation to the next level by having the best app.
We put together a list of best app developers in Singapore that show great promise for the coming year.

Having customers repose their trust in the firm is the biggest win for any business. It is especially the case with IT services because these are long-term deliveries and need a continued association. Hence, winning trust is something app developers take very seriously.

The following app developers have been at the top of their games by delivering high-quality service all through 2018 and show immense potential in taking forward their fantastic work in 2019 as well. The list has curated after research on parameters like quality of work, client reviews and value for money.

  1. Rainmaker Labs
  2. Frontline
  3. Applify
  4. Swagsoft
  5. Singsys
  6. Codigo
  7. CodiGeeks
  8. Skylark

These best app development companies have made it to our list of Promising App Developers for 2019

Owing to their expertise and trust reposed in them by their customers and are discussed below in detail individually.

1. Rainmaker Labs:

Rainmaker Labs is one of the leading mobile solutions company specializing in e-commerce, mobility and big data systems.
The company has worked for various clients since its inception in 2011 and has provided integrated mobile solutions for challenges in retail, transportation, and others.
They build both Android and iOS apps and promise to be value driven in their approach.

2. Frontline:

Frontline is a Singapore based mobile app development company which established in 2010. The team specializes in creating user-centered apps in iOS, Android, web and cross-platform.
They have created apps for various industries like online learning, restaurants, payment and property rental. They have worked with big names like HP and many government authorities. They also offer mobile strategy, UX design, Real-Time Analysis.

3. Applify:

Applify has emerged as one of the fastest growing app development companies in Singapore in just 4 years of it’s coming into being. It has expertise with both Android, iOS and has ventured into the wearable market as well.
With its exceptional record of services provided, it already has worked with top enterprises like NLGIC and ANT Technologies of Singapore. Their understanding of the Singapore demography and its multi-dimensional approach helps it to deliver its projects with unmatched precision.

4. Swag Soft:

Swag Soft has made its place in the list of top app developers.
They have a team of creative and talented people who pay attention to detail and have made a mark for themselves in the AR/VR field. Games that they worked on have featured and also hit the top spots of the app store categories.
Apart from providing Android and iOS development, they also offer app marketing and a particular focus on game development.

5. Singsys:

Singsys, with headquarters in India, is a professional team of skilled and talented UI/UX designers, web developers and app developers with the vision to achieve customer satisfaction. They focus on creativity and comprehensive web solutions.
They have made web and mobile applications from various portfolios like beauty and health, real estate, finance, and social media, for numerous Fortune 500 companies like Samsung.

6. Codigo:

Besides Android and iOS app development, Codigo also provides web development, digital marketing ever since its beginning in 2010. Their quirky designs have been a hit, and their significant presence in the digital marketing space has made them grow popular.
They have built swimming tutorial apps, dine-in apps, on-demand contractor apps, etc. Their work in apps shows excellent promise, and hence it has made its place on to this list.

7. CodiGeeks:

CodiGeeks have an experience of 12 years in web and mobile applications.
Their mobile app development team offers the creation of UI/UX designs, prototyping, app development, app testing and app deployment to App Store and Play Store. They have built various Android and iOS apps right from e-commerce ones to donation ones.

8. Skylark:

Skylark is also one of the leading app development companies and has been in operations since. Their work includes making apps for a wide range of industries like healthcare, education, retail, transportation, and even oil and gas. Although established in Singapore, their team members are not limited to geographical boundaries.

We hope this list helps you to choose the best app development company to help digitize your business or give wings to your perfect idea.

What Makes an App Stand Out?


There are over 2 million apps each on the Apple App Store as well as Google Play.
There are multiple apps for everything you want to get done.
Read news? Ordering Food? Play Quiz? Users today have hundreds of options to choose.
That the number is growing every day, is not surprising at all.

App developers churn out apps that hit the Singapore market now and then but what makes some apps successful while others not?
What makes some apps become a habit, (how many of us are addicted to Instagram, right?) while some go into the bin right after the install (if at all it gets noticed first)?

People download apps and prefer them over websites because :

  • They are more appropriate.
  • They are faster
  • To get discounts/rewards or other benefits
  • To get more personalized service.

Thus, the right app is what will keep your customer happy.
As a complete Internet addict, I have spent enough time browsing, installing (and uninstalling) and using apps to bring you this list of features that make an app stand out.

1. Your app should be an answer to a query:

Why will someone go to the app store in the first place? To look for tools to fix his/her situation.
If you build your app without a clear purpose as to what problem will it solve, it will never be successful.
The first step towards getting an app is this, think of it as a solution to a problem.
An app for sending gifts to a relative and want them to live tracked?
A gaming app to keep away the blues and boredom?
An app to control the use of other apps?
As Simon Sinek says, start with the why!

2. Offer personalization:

The primary reason someone downloaded an app was to get a more customized version of what there is to offer.
As soon as a user downloads the app and launches it, there should be a welcome an onboarding guide and welcome messages after the secure login.
(Heck, I love cute words like Howdy! Snigdha, Welcome aboard.)
Once the login details fed into the app, the app should instantly personalize the home page according to the gender, location, etc.
How absurd it would seem to someone sitting in Katong being suggested warm parka coats on the home page is a big no.
Refining suggestions based on search history or previous purchases can offer better personalization options.
If you build your app or hire an app development company, this should keep in mind at all times.

3. No compromise on performance:

Picture this: You are in the middle of completing your transaction the perfect pair of shoes you saw, but the app keeps collapsing when you go to the cart.
Alamak!! How frustrating is it!
Out goes an app, if it cannot deliver value with good speed, fewer data, and a minimal effort. A maximum number of consumers would retry a mobile app only once or maybe twice if it failed to work the first time, not any time more. The poor mobile app experience is likely to discourage users from using an app again

To ensure that the app runs perfectly, it should undergo an intensive testing procedure. It is essential that the testers are skilled to provide rigorous checks. All bugs or glitches should be taken care of because any app hits the market.

4. Clean but effective UI

app design_applifyblog
If you open the Uber App, it is evident in the very first sight what the app is, what it does and how to go about doing it. That is the power of a great user interface. There is no clutter, no noise. The solution to the need is at the fingertips in a matter of seconds.
Little things like the colors and fonts used, the touch space, accessibility make a significant impact on the user and make him/her remember the app. The navigation needs to be simple, the app should allow most of the operation via a single hand. Such checkpoints to your app developer will enable them to design your app better.

5. Prompt Customer Service

No matter how advanced technology gets, there is nothing parallel to human touch. It is always nice to know that someone cares. Customer service plays a role here. If you can make your customers believe that they are valued and at the center of what you do, you are winning. Don’t you keep going back to the same restaurant where you treated like a king? It is the same with apps.
Have instant chat options, give various means to reach out- emails and contact numbers which are readily answered.

6. Good level of engagement

app_engagement_applifyblogIf you build an app and forget about it, so will the user.
Also, to create more revenues from your app, it is important to keep your users engaged, so they make use of your app.
(Domino’s almost makes me want to order a pizza when it sends me that ‘We miss you’ message.)
What comes in handy here are push notifications and in-app messaging. These notifications are way better than emails since they directly show on the home screen of the smartphone. People are more likely to click on push notifications than a passive email.
Image source
But this should be done sparingly and strategically, or it will end up being another annoying feature of any other app.

Aren’t we all in the pursuit of the perfect match always? Whether a person, a hotel or a job. Same goes with an app.
There might be hundreds of thousands of options for anything but what makes an app the perfect match for your need and makes it stand apart are these points.
You can talk to app development experts in Singapore to make that happen for your business.

Which are the apps that you are addicted to?

Applify Features at GoodFirms for its Robust Mobile App Development Services in Singapore

Best Mobile App development company in Singapore

The firm’s exceptional mobile development services get recognized by GoodFirms to list them among the best mobile app development companies in Singapore.

About the Company

With five offices spread across three continents, Applify is one of the leading IT solutions and development service provider. They have award-winning digital centers in countries like UK, India, USA, UAE, and Singapore. Applify offers services such as enterprise mobility development, mobile app development, and marketing, UI/UX designing and long-term maintenance for the same. They are a collective bunch of designers and developers with the versatility and diversity of high-quality talent.

GoodFirms’ Research Process

GoodFirms is a research and reviews firm which located in Washington D.C. They evaluate IT solutions and services providing company to aid service seekers in their quest of IT services — researchers at GoodFirm conduct thorough analysis of such IT companies across the globe using three crucial parameters: Reliability, Quality, and Ability.

Applify’s Ranking Category at GoodFirms

Applify has been rendering outstanding mobile app development services in Singapore. With a team of a project manager, top-notch developers, genius designers, and a marketing guru – they develop long-lasting bug-free mobile apps. They develop cross-platform apps, iOS, and Android apps, and apps for wearables like iWatch. The team stays updated with the latest technologies and frameworks needed for the work: Ruby, Node.js, MongoDB, Quickblox, Sinch and a lot more.

Seeing Applify’s success in developing unique mobile apps, GoodFirms listed the firm among the top mobile app development companies in Singapore.

Future Potentialities of Applify at GoodFirms

  1. Android Development

    Applify empowers their clients’ businesses by reinventing existing Android app development for the high-pace and technology-driven world. They leverage the potential of the best industry skills and the latest technology to provide user-friendly app solutions and services. This eventually helps with business growth and proficiency of the clients and, drives the firm’s legacy towards a future ruled by technology. The team’s working terminology is based on smart and straightforward app development. They work towards creating applications that are easy-to-use, adaptable, and affluent with user-friendly features.

    Onlooking their Android app development services’ structure in making the most convenient and friendly apps for its patrons, GoodFirms believes that Applify is likely to position itself among the international list of top Android App developers.

  2. App Design Development

    Applify designs interactive, audience-centric, and creative UI designs which are loved by clients. Their team of designers is apt in resolving the complexities and designing of mobile applications. Their developers create intuitive designs and enhanced functionalities using the latest technologies. They design the app in such a way that it maps with the map the clients’ vision. They ensure third-party feedback to guarantee the overall success of their designs. The team offers services in App designing such as iPhone, Android, iPad, and Windows app designing, app logo design, custom templates, custom themes and many more.

    Applify’s high-quality work in App designing services enables them to arrive soon on the list of top mobile app designing companies.

About GoodFirms

Washington, D.C. based GoodFirms is a maverick B2B research and reviews firm that aligns its efforts in finding the top WordPress development and web designing companies delivering unparalleled services to its clients. GoodFirms’ extensive research process ranks the companies, boosts their online reputation and helps service seekers pick the right technology partner that meets their business needs.

Recent Posts


Choosing The Best App Developer in Singapore: A 4 Step Guide

Businesses these days are increasingly going digital. Be it the store selling ‘bak kwa’ at the corner of your street or a big real...

UX Design: How to Use Animations in Mobile Applications

Humans are visually driven creatures. Our mind is attracted to imagery more than textual concepts. And what is the better way to increase the...
People Ai Monitoring Business Graph Man

Artificial Intelligence Can Be of Use to Small Businesses Too

At the recently concluded Annual Meeting of the World Economic Forum at Davos, Switzerland, Minister of Communication and Information, S Iswaran released Singapore’s Model...

Holidays Advice for Entrepreneurs: Prep now, Chill Later

Holidays are an exciting time for everyone. All of us expect a period of no stress, ample family interaction and chilling. But that might not...

Applify Proud to be Listed as the Best Web Design Agency in Singapore by...

Applify has been a mobile and web app solution provider since 2014. Our team of veteran tech enthusiasts is grounded in innovation, focused on...