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Interesting Mobile App Ideas Amid COVID-19 (2020 & Beyond)

Interesting Mobile App Ideas Amid COVID-19

Mobile apps have literally taken over the world in every sense. Ever since the coronavirus pandemic hit the world, mobile apps have rescued human lives immensely. Whether it’s about connecting with coworkers, ordering food and medicines, studying online, or enrolling for online exercise classes, mobile apps are helping people to achieve their desired goals even during the lockdown period.

Mobile app development companies are thriving amid lockdown as various startups and businesses are coming up with interesting mobile app ideas to help people navigate through such unprecedented times.

Here are a few interesting mobile app ideas to invest for amid the COVID-19 pandemic: 

  • Healthcare and telemedicine apps

With the ongoing coronavirus pandemic, the need for healthcare and pharmacy apps is only going to rise. It is the best opportunity for businesses to come up with a mobile app idea that increases the reach and connects doctors and pharmaceutical stores to people. As it is about the maximum reach, healthcare apps are certainly one of the best ideas for Android apps.

  • Fitness apps

Fitness apps are a big hit nowadays. Since going out to gyms and fitness centers isn’t a safe option anymore, the number of people subscribing to paid fitness apps is increasing daily. It is a great opportunity for businesses to connect gyms trainers to fitness enthusiasts through an Android or iOS mobile app.  

  • Grocery apps

Investing in a grocery app is also a lucrative option. As people are becoming more reluctant to go out due to the fear of transmission of this deadly virus, grocery apps can help people to order and stock up necessary items for their daily use through their phones without having them to go outside.

  • Food delivery

Unfortunately, many people are stranded in different cities away from their homes amid the pandemic. You can also think about a food delivery app for your business to deliver quality food during these critical times. It’s essential to make sure proper safety measures during food preparation and zero contact delivery guidelines are followed.

  • Learning & education apps

Educational apps are becoming more popular every day especially in the current scenario. Learning apps are convenient because you can use them at any time and anywhere. So, by developing an educational app, you connect students to expert educationalists and provide users with the opportunity to study subjects they want on a convenient schedule.

  • Chatbots

Do you know that more than 30% of eCommerce companies have integrated chatbots on their website? Chatbots are another interesting domain that acts as an indispensable functionality in mobile apps making the interactions between customers and sellers easier and seamless.

  • Recreational apps

With all of us spending most of the time inside our houses, life can become mundane. Due to which the mobile app usage and app downloads for ‘fun’ and recreational apps have increased exponentially, thus increasing the popularity of gaming apps, movie-streaming apps, video-streaming apps, dating apps, social media apps, etc. 

Wrapping up

The above-mentioned ideas are just the tip of the iceberg, there are endless possibilities for businesses with even more interesting mobile app ideas. Make sure to take other factors under consideration keeping your target audience and business in mind. We hope you find these mobile app ideas insightful to get you started for your dream project!

Did you love any of these app development ideas? Talk to our in house experts to discuss these concepts in detail!

What Are the Advantages of Cross-Platform Mobile App Development?

cross platform app development

Cross-platform mobile app development has undoubtedly risen to popularity in recent years. This advanced technological approach basically involves the creation of mobile applications, which are compatible with the operating systems of different mobile platforms like iOS, Android, Blackberry, and Windows.

The cross-platform application, by its very nature, includes developing an app on a native platform or deploying a developed app to different native platforms. It is increasingly becoming a common app development approach among business owners, as it helps target many segments for a more customer reach, essentially increasing the market shares.

If you’re thinking of making the switch but not sure if it’s the best course of action, here are the key advantages of cross-platform mobile app development to help you make an informed decision.

  1. Reduced costs

This is the most obvious advantage of the cross-platform application. Originally, building a backend system that could be used effectively across multiple platforms was quite a hard task for programmers. It’s because the codes that were built for one OS could not be used on a different OS.

This meant that businesses had to invest in apps for each of their target mobile operating system, which proved to be expensive.

Worse even, the development also required lots of resources. With cross-platform mobile app development, however, you only need to invest once since the produced primary code can work on multiple platforms.

  1. Primary codes are reusable

The codes are designed to be re-used and, therefore, eliminate repetition in the process. Programmers or developers typically don’t need to think out and write fresh codes for each platform that’s available. The approach also reduces the repetition of tasks, such as deploying and maintaining codes. Well, this saves time, as well as resources.

Reusing of codes isn’t an outright new concept though. This concept has been common with software developers for a couple of years. And the benefits that come with it are simply amazing.

  1. Increased development speed

With state-of-the-art mobile app development tools, professional programmers can design a single code that can be translated to multiple native codes. When a single script is provided, the app development process becomes a lot easier and faster for the developers to meet the project deadlines.

Quicker app development time can also go a long way in helping your company to gain market control, as the product will be available on the market right in time before somebody seizes your opportunity. You’ll have the time to get feedback from clients, which allow the developers to correct any mistake or add more exciting features for top-notch customer satisfaction

  1. Easy to implement

Another great advantage of the cross-platform application is its simplicity on a whole new level when it comes to accessing plug-ins. Technology is subject to change and advancement. With this in mind, cross-platform applications make it easier for programmers to make the necessary changes or sync updates without running into any problem. For example, developers can use PhoneGap and Appcelerator to access plug-ins and adjust to changes easily across all platforms.

  1. Uniform across all mobile phones

Maintaining the overall look and feel of your application on different operating systems gives your business a competitive advantage when targeting a huge audience. Using a single codebase brings uniformity and this greatly helps improve the experience of users. If your customers must use different approaches and technologies for the same app across different mobile platforms, it could prove to be hard and inefficient for them.


While cross-platform mobile app development continues to soar in popularity as a fully accepted approach for many businesses across the globe, it has its shares of disadvantages. Integrated operating systems are subjected to communication challenges. Inconsistent communication between the native device and non-native components can easily affect the performance of your applications. There’s also the issue of limited user experience, because the apps don’t have the ability to take full advantage of native-only features. This is attributed to the differing screen layouts and functionality.

These drawbacks, however, are nothing compared to the numerous advantages the cross-platform application offers. This advanced technology simplifies the whole mobile app development process and makes it quick while cutting down on the overall costs. If you’re interested in creating an app compatible with different operating systems, it’s best to consider consulting with an established mobile app development company to get the best out of the process.

How Much Does It Cost to Build an App in Singapore?

creating a mobile app

Introduction: The mobile app landscape in Singapore

Singapore boasts of a Smartphone penetration rate of over 90%. The latest studies also show that smartphone users in Singapore spend approximately 3 hours a day on mobile applications. The average monthly app usage in Singapore stands at 40% (40 apps for every 99 downloaded). In regard to daily app usage, Singaporeans use approximately 12 apps a day, which is higher than the global average.

In a nutshell, Singapore has a very vibrant mobile app landscape. Apps are now inevitable and lucrative in most parts of the world with Singapore leading the way. If you are thinking on cashing in on the Singapore app “craze” with your own app. you are in the right place. To get started, you must know the average cost of app development in Singapore. Here’s everything you need to know about cost and more.

What do you need to create an app? Components of creating a mobile app Singapore

  1. Objective/s

Before you start creating an app, you must define your app objectives. You can do this easily by asking yourself why you want to create a mobile app in the first place. The reasons may vary from solving a problem to achieving certain business or personal goals.

  1. App layout

Before you create an app, you’ll also need an app layout. App layouts are dictated by the functionalities you want in your app. Components of an app layout include but aren’t limited to: forms, eCommerce integrations, chat, push notifications, social sharing, etc.

  1. Wireframes

Once you have defined your app objectives and created a layout, it’s time to create visual guides (wireframes) to represent the app layout and flow between screens.

  1. Testing

The app creating process also involves a lot of testing to ensure everything flows and the user experience is excellent before you start the actual app creating process.

  1. App development

After mapping out everything, you can start developing your app. The app development process involves choosing a programming language as well as an app building platform. This largely depends on your budget.

The cost of creating an iOS app in Singapore vs. the cost of creating an Android app in Singapore

To create an app, you need to outsource mobile app developers or a mobile app development company, unless you are an app developer yourself. The cost of creating a sophisticated social media app like Facebook and Snapchat for iOS is approximately SGD$40,000. Uber for iOS costs SGD$45,000 to SGD$50,000 while the Android app cost would be roughly SGD$38,000. An eCommerce application as sophisticated as Amazon would cost you SGD$45,000. Building a basic mobile app with the most basic functionalities will cost you approximately SGD$10,000. The same kind of app can cost less (up to 50% less) if a less experienced developer makes it. Although the cost of an app varies depending on many things, Android apps tend to cost less than iOS apps. The main reason behind this is; the technical skill required by for iOS app development is higher. Apple also has stricter app verification guidelines and higher costs for publishing apps.

Other mobile app Singapore development cost variables

Experienced app developers in Singapore charge up to SGD$2,500 per hour. As a result, the average cost of building an app in Singapore up to the primary phase is SGD$30,000. It costs an extra SGD$15,000 to get an app to the final version.

According to the most recent cost statistics, Singapore is the 4th most expensive country in regard to app development cost. North America, Australia, and the UK are the only countries that have higher app development costs than Singapore.

It’s also worth noting that app development costs vary greatly depending on the type of app. Mobile shopping apps are the cheapest to develop in Singapore at an average cost of SGD$20,000 — SGD$40,000. Gaming apps are the most expensive at SGD$80,000 — SGD$100,000. The cost of building an app also depends on the size of the team developing the app and the time it takes to finish building the app.


In a nutshell, app development is a very complicated process. For this reason, the cost of building an app in Singapore or any other country isn’t set on stone. There are very many variables ranging from the experience of the developers to the type of app, complexity, the OS the app will run on, the size of the development team among many other factors.

It’s, therefore, better to seek the expertise of a mobile app development company in Singapore to be able to get an accurate cost estimate among other important information like risk factors associated with developing your app.

Proof of Concept: What Corporations Can Teach Us About Idea Validation


In large corporations, innovation is the hardest despite having much more resources. That is because these corporations are tied up with some processes and have multiple levels of hierarchy to make that possible.

Whether the idea involves improving a current product/software or creating anything from scratch, these companies employ the method of Proof of Concept before going all out investing in the idea.

What is Proof of Concept?

Proof of Concept is a method used by many industries from manufacturing to pharmacology. The primary objective is to assess the viability of any project very clearly.

PoC helps in answering questions like Is the idea practical? Is it feasible? Will the users want to use it? What resources will be required to build it?

This brings your idea out from the phase of brainstorming and takes it further to actualization, but is not the complete final product in itself.

The PoC includes very simply:
-An identification of the existing problem
-A business model/canvas that aims to solve it
-A clear answer to “Will this work?” Yes or No.

The advantage of using the POC method is that

1. It saves a lot of time.

App development takes time. But your idea might not be able to wait that long to be tested out in the market. By having a PoC ready before you launch your final product, you can gauge the sentiment by exposing the product to a limited audience. This also proves to be a great way to gather feedback and improve the idea.
If at all the POC does not manage to gain the confidence of the involved stakeholder, you would have been able to take the risk too.

2. It needs lesser resources:

Rather than having an MVP in the very first instance, using the POC method to validate your idea is going to take a fraction of the cost. Since it does not take more than a week to get it made, it will need fewer working hours and hence will save costs.

3. It provides structure to the idea:

When the idea is conceived, it seems perfect. But reality strikes only when we start putting it down. Getting a POC made is a great way of structuring your idea. This will help analyze the good and rectify and the faults.

Here are two examples of how we at Applify used Proof of Concept to validate ideas for two large corporations.

Coca Cola:

Coca Cola had in mind an app that could help with logistics, particularly fleet management. They wanted to validate if this idea would make enough sense for a business like theirs and worth the investment.
We design sprinted with them and came out with a Proof of Concept that would simplify Coca Cola’s problem.


National Life & General Insurance Company is Oman’s largest insurance company and approached us with an idea to digitize the insurance process and hence increase engagement and sales. We got back to them with a Proof of Concept for their app, which was replicated successfully in the following months.

If such companies, with a huge capital at their disposal for investment first validate their new projects through the PoC, this surely paves the way for startups and smaller businesses which are centered around one single idea.

Applify helps create convincing PoC in record five days and takes you one step closer to your perfect idea to become a reality.

Why Flutter Will Not Replace React Native Any Sooner?

React VS Flutter

Flutter and React Native are two names dominating the cross-development arena. While Flutter is relatively new, it is catching up with React Native in terms of popularity. This blog aims at explaining why React Native has capabilities enough to challenge Flutter for quite some time.

App development, like any other IT industry especially in Singapore, witnesses rapid transformations. With the ever-increasing popularity of apps, nearly every business in Singapore, small or large is opting to get one. This has prompted advances into creating platforms and frameworks that could allow developers to build not only faster but uses fewer resources too.

Cross-Development platforms aimed to do just that. It allows an app that can run on multiple platforms, primarily Android and iOS. Both platforms have their own languages (Java for Android, Swift for iOS) to develop native apps. This meant to have an app for both Android and iOS you would need two different developers (or teams altogether) who will take their own time building two native separate apps.
With cross-development, you can build apps using one language for both iOS and Android without needing coders for two separate languages and in much less time.

Xamarin, Iconic, React Native and now Flutter, are some of the available cross-development. But it’s Flutter and React Native who have emerged as the front-runners of the game.

What is React Native?

React Native was developed by Facebook as a JavaScript framework for building native apps. I have covered React Native in detail in one of my previous blogs. Ever since it was made open-sourced by its creators in 2015, RN has been a success among the Singapore app developer community.

What is Flutter?

Flutter is a framework developed by Google. It can be used to develop apps for both Android and iOS and even Fuchsia, the latest OS being developed by Google. It was launched in 2017 and is being touted as an alternative to React Native and a better one by some.

Here’s why Flutter can’t ‘kill’ React Native:


As mentioned earlier the primary advantage with cross-development is the fact that it uses just one language. React Native uses JavaScript, an extremely popular programming language. With a little preparation, JS developers can easily work with React Native.
This, however, is not true for Flutter. Flutter uses Dart. Dart has been around for some time but was never popular among developers and not used often.
React Native scores clear points here because of JS and its convenient adaptability.

2.Code Structure:

As a virtue of it being developed using JavaScript, React Native has a better code structure. This is important for the developers as a cluttered code will make it difficult to view, reread and edit the In Dart, There’s no separation between templates, styles, and data. This leads to a messy structure and affects the developers experience with Flutter.

3.Better UX:

Flutter used proprietary widgets instead of native OS components like in React Native. Proprietary widgets though are a great help in creating fully-custom UIs, Flutter’s Cupertino library lacks many essential elements. This affects the overall user experience as with React Native the look and feel of the app gives a native vibe to quite an extent.


Having been around for a few years now, React Native has developed into a more mature framework. The number of third-party packages is available, enhancing its usability significantly. The wide range of available tools and integrated development environments (IDEs) contributes to it being a stable option for developing great apps.

5.No Significant Speed Benefits:

Both React Native and Flutter have the impressive hot-reloading feature, but Flutter comes out faster than RN overall because Flutter does not have to convert to native UI components and is independent of them. But at the same time having native UI helps in delivering a better UX as mentioned above. Up till now, RN has run user interactions going even up to 60 fps (frames per second) without any trouble.

6.Community and Developer Support:

A strong community helps developers learn from each other and influence the success and popularity of any tool or framework. GitHub, StackOverflow, Reddit, and other such forums have a huge developer base for React Native, connected to each other and encourage problem-solving and maturing it. Being new, Flutter is still establishing its support base and will take some time in building a community as large as that of React Native.


There are some key points where Flutter is starting to build its credibility- like robust documentation and great tooling support. Given that, Flutter is in the process of establishing itself as a good alternative to React Native and saying that it will wipe out React Native real soon might be an overstatement.

In a few years, the popularity will build up and so will the community and will coexist with React Native. Tried and tested now for over 3 years now, React Native has worked its way out from the initial phase where frameworks encounter a lot of errors. For the near future, React Native seems to be a smart choice for cross development of mobile apps owing to its stability and high functionality.

The objective of having great apps developed at a much lower price and save a lot of time is met more than satisfactorily by React Native. This has allowed a number of startups in Singapore and South-East Asia who were reluctant to go for mobile apps to consider growing their businesses through one.

Become More Productive With The Four Disciplines of Execution


How often have we made schedules yet never complete the tasks we set for ourselves or our teams?
How many to-do lists go by with things unstruck off?
How many hours have we spent in making that perfect plan or that strategy that we thought will kick some serious ass?
But where we always fail is executing that perfect plan.
In the words of Gary Vaynerchuk, ‘ Ideas are shit execution is the game’, and I couldn’t agree more.
While planning is essential, if plans do not get implemented, results will never come.

So what is it that can help us execute better and minimize procrastination or complacency?

Enter 4DX or The Four Disciplines of Execution

These were penned down by Chris McChesney, Sean Covey, and Jim Huling in their book with the same name.
This technique will help you decide what and how to focus on getting shit done and eliminate the ‘whirlwind,’ i.e., the chaos that keeps you busy but doesn’t yield much.

Discipline 1: Focus on your W.I.G.

Focus on your W.I.G.

When there is a lack of focus, everything seems urgent. While one tends to the urgency, there might be a chance that important things get missed in such a whirlwind.
Thus, the first discipline requires you to write down your one Wildly Important Goal or the WIG.

How to know your WIG?

The one Goal, that, if and when accomplished(at the present level of performance), makes other things seem secondary, is your WIG.
You do cater to other urgent and lesser important goals but with the minimum effort and focus the majority of your effort and time on the WIG.
Your WIG should be very clearly defined, specifically in the form of ‘from X to Y by Z.’
E.g., Increasing the lead conversion rate from 30% to 60% by next year.
If you are working with a team, it is essential for each member to know the WIG.

Discipline 2: Acton Lead Measures

Lead Measure

The second step is setting up the right performance measures for you to determine your progress.
Lag measures are something that implies backward-looking and describe your progress in the account of what is lagging at a holistic level.
But, the 4DX wants you to act on Lead Behaviours instead. These are like KPIs but very predictive and forward-looking.
E.g., Measuring how much weight you have lost in the initial weeks of your programme is a lag measure. Whereas the number of times per week you exercised is a lead measure.

Lead measures are something we can influence and act on daily, unlike lag measures which are backed by past.
Another example is of measuring sales. 4DX says you count the no. of calls you did, or emails you write and not just the revenue that came in at the end.

Discipline 3: Keep a Scoreboard


If we are not reminded frequently how you are doing, we might lose interest in the task. Just like any sport. It is essential to have a visible scoreboard that maintains the ‘Will to Win.’

Franklin Covey says, “ People and teams play differently when they are keeping score, and the right kind of scoreboards motivate the players to win.”

It needs to be put up at your workplace pointing out clearly if you are winning or your losing that would be determined on your lead measures and your lag measures. If your sales calls have consistently increased or the hours spent exercising have gone up, and there is a reduction in your weight you are winning.

A compelling scoreboard is the one which is:

  • Simple
  • Visible
  • Showing Lead and Lag Measures
  • Able to point out win/loss at one glance

Discipline 4: Create a Cadence of Accountability


The methodology suggests sitting down with your team and having a review of the past week in terms of your actions. This makes us accountable. The study will be used to recognize successes, analyze failures and give space for feedbacking hence any course correction if needed.
These face to face meetings need to be regular for a person to be supported by the team and also kept accountable. The intense feeling to honor your word and keep up to what was promised the previous review meet fuels execution.
It does not have to be complex or narrowly focused, but only simple enough to drive performance by instilling public accountability.
Because no kidding, we have performed better if our reputation was at stake.
I would leave you with just the thought that without execution, ideas are worthless.
If you swear by this methodology which a lot of entrepreneurs and leaders have recognized to be useful, you can find your way out of the whirlwind and win at your WIG.

Artificial Intelligence Can Be of Use to Small Businesses Too

People Ai Monitoring Business Graph Man

At the recently concluded Annual Meeting of the World Economic Forum at Davos, Switzerland, Minister of Communication and Information, S Iswaran released Singapore’s Model Artificial Intelligence (AI) Governance Framework.

The document is a promising precedent for providing detailed and guidance to private sector organizations to address key ethical and governance issues when deploying AI solutions and Singapore has become the first state in Asia to do this.

Today, when some people look at AI as a monster, this movement seeks to enhance the understanding of AI and its acceptance of being beneficial to users.

But still, a question remains- Is the utility of AI limited to big corporates only?

Artificial Intelligence has come to be associated with large names like Google and Amazon.
This is because of huge amounts of data these organizations house that has to be used to train the systems to perform.
This worries smaller businesses and hence the lack of eagerness to integrate AI into their processes. Just like how a few years ago, it was presumed that only large businesses should go for app development which is no longer the case.
So, having AI incorporated into the workflow of your business is not an impossible task as it may seem.

Using AI tools varies from solving business problems (like detecting patterns for predictive maintenance) to evolving competitive strategies.
This wide spectrum of uses, according to McKinsey Analytics can be categorized into the following time dimensions:

Short term:
This involves using AI solutions that have had a proven impact across the industry and has had significant use cases to take benefit of and scale them to your needs and requirements.

Medium Term:
This is about experimenting with technologies that are still emerging and to prove its value in key business use cases before scaling.

Long Term:
This involves capturing the first-mover advantage and unlikely for small businesses. Typing up with academia or third party, using cutting edge AI tech and scaling it.

The report, however, mentions that businesses cannot leapfrog into AI based solution without having digitized themselves adequately.
If you are looking for digitizing your processes through an enterprise app or looking for other digital solutions you can contact us today.

Juniper Research discovered in a study that, in retail, global spending on AI will grow to $7.3 billion a year by 2022, up from $2 billion in 2018. This is because companies will invest heavily in AI tools that will help them differentiate and improve the services they offer customers.

Here are four functions that digitized small businesses can opt to integrate AI into their workflow.

Intelligent Marketing:

AI solutions can now guide businesses into making more accurate ad strategy by analyzing traffic, previous performances and make real-time recommendations on valuable investments.

For example, sentiment analysis algorithms that analyze customer engagement to their campaigns can help small companies to significantly reduce their CPC.
Budget allocation also improves through AI tools as you can automate some repetitive processes like bidding, hence reducing costs.
For detail on AI in marketing for SMBs you can refer here.

Marketo, Pardot, Relay42, are some great marketing AI tools you can check out.

Intelligent CRM:

Sales teams swear by CRM software that helps them to compile and manage their customers and prospects from phone, email, directories etc. in one place.
But with AI this process becomes smarter. AI tools integrated with CRM allows sales personnel to judge customer sentiment through analyzing records and taking insights to customize sales pitch and automating lead routes.
This improves the efficiency of the team altogether.
There are some platforms like Einstein AI, Spiro, SAP Leonardo that offer AI enable CRM.

Intelligent Customer Support:

This is one portfolio that involves making repetitive steps and wears out the team. Having it automated or using bots to some extent reduces the response time, saving time and increasing productivity. This also ensures customer satisfaction.
For example, AI solutions can suggest or automate answers and can route the tickets/messages to the right person, freeing up your team’s time for dealing with issues which require human engagement.

Botsify, Clare.AI, Smooch are some chatbot platforms you can use.
Related: What is Emotion AI and How It Will Make Apps More Personal?

Business Intelligence:

Today there is an availability of AI tools which are ready-to-use and can be integrated into the system wherever data is employed. They can deduce valuable insights into data through classification and prediction algorithms. These tools can also be used to study product reviews and create actionable reports out of the study on its own.
These can allow businesses to improve decision-making and take guidance for strategy building e.g. MonkeyLearn.


The AI boom does not necessarily mean your small business needs to hire data scientists and develop cutting edge technology. For smaller organizations, it makes more sense to integrate third-party AI apps or tools that can be plugged in easily with databases.
As small enterprises struggle with the cut-throat competition in Singapore, taking an early ride onto the AI express will translate into a big advantage.
In the quest to remain relevant to the data-driven space, small businesses will need to adapt AI into their systems.

What Are Enterprise Apps and Why Your Business Needs One?

Text What Are Enterprise Apps and Why Your Business Needs One?

Singapore has quickly established itself into a tech hub within the last decade.
With the highest rankings in the World Economic Forum’s Networked Readiness Index and McKinsey’s Connectedness Index, Singapore continues to be one of the most advanced business and tech playgrounds in the world.

Image Source: McKinsey Global Institute- Digital Globalization Report

Being ahead in technology has provided us with many benefits, but for businesses, this digital revolution has brought immense opportunities to grow.
With everything shifting from paper to computers to now our smartphones, businesses need to leverage this digital wave in Singapore and make use of app development to optimize their processes and save time and resources.

What is an Enterprise App?

Enterprise apps are mobile applications that are used by businesses to operate digitally.
It allows small, medium or large enterprises to exchange and manage their data through their mobile phones.
They can be used for keeping payroll, automating attendance, inventory management, or business intelligence.
Since everyone today uses a smartphone, enterprise apps make it a good option for entrepreneurs to manage their processes without having to look for a computer to log into to.

Why Use Enterprise Apps?

With our lives increasingly shifting from laptops to our smartphones, apps are defining the future of everything. App development in Singapore, be it iOS or Android is ushering businesses into a revolution. Using enterprise apps brings many advantages to businesses.

Also read: How Can Your Company Survive Through Cut-Throat Competition in Singapore.

1. Save Time:

Having one application take care of multiple things at one place is a fast and convenient method of doing them.
When there is a seamless flow of information across departments through the app, it is going to save a lot of time getting approvals separately and speed up decision making.

2. Save Resources:

Any process in the company is a cost to it. Improving the efficiency of sales, marketing, deliveries or even HR is going to save money, effort and as previously mentioned time too. By allowing control anywhere and everywhere, enterprise apps contribute to making quicker analyses and hence optimize the use of resources.

3. Improved Decision Making:

With data in your hands, taking effective decisions becomes easy.
As entrepreneurs are faced with such situations often, decisions backed by data have a lesser chance of going wrong.
When you have an app that is storing and comprehending all your data, you can use it to enhance your decision-making abilities by using intelligence reports and analyzing statistics.

4. Better Communication:

As businesses grow, coordinating between departments becomes a tedious task. Smartphones should ideally make it easier, but without an enterprise app, it will lack actionability and formality of tasks.
To communicate better across portfolios and within teams, an enterprise app goes a long way.

5. Better Control:

Being heads to an organization, managers can get an overview of the functioning of every employee, the current status of sales and different policies related to marketing strategies. Administrating all processes centrally through one’s smartphone brings a whole lot of efficiency and convenience as it provides access to the company data and processes anywhere and anytime.

Making your services available to your customers through an app reaps great profits but having an enterprise app brings another level of efficiency in the working of your organization.
If you are an enterprise which is growing, having an app is a substantial investment. If you are looking to get one but are unsure about how to go about it, write to our experts for a free consultation, today.

What is UI/UX Design and Why App Development is Not Just Coding?

applifyblog_ux design

One question our Singapore team is often faced with when we work on creating an app is that, why do you need other people beyond the developers?

Isn’t app development just about writing codes?

Today, through this blog, I would try to explain how it’s not and talk about all that goes into developing an app most importantly, its UI/UX design.

Often used together and highly integral to each other, UI and UX are two different things which make up a large part of an IT product development.

Whereas UI design refers to User Interface Design, UX Design stands for User Experience Design.

What is UI and Its Design?

User Interface design involves working with the developers to create how the user interacts with the app.
In layman terms, UI design refers to how does the app perform visually and what does it make the user feel.
What should be the color scheme, where should the icons go, and all such cosmetic questions are what UI entails.

A UI Designer will broadly work on the presentation of the app- the images, logos, icons, and links. Using the constraints set by the UX designer as guidelines, UI designers decide on the look and feel of the app.

What is UX and its Design?

User Experience Design is a broader field. It involves developing, designing and structuring the user’s needs from the product (here, app).
A UX designer has to visualize how the app is going to cater to the needs of the user, typically answering questions like what will this button do? Will a tap on the logo lead somewhere? How many taps/clicks are getting a task done? How can that be minimized?

Here’s the flow to give you a clearer idea.

If someone is building, let’s say, a delivery app for Singapore.
The role of the UX designers will involve researching on the app by studying competitor apps, user analysis- the problems and needs.
It will enable them to decide on critical features the app must have, for example, in this case, a GPS-based location system.
They will then work on the wireframes of the app. The created wireframes will be tested and redesigned accordingly, producing a prototype of the app.

As the Android or iOS developers work on the app, the UI designers’ role comes into play.
They are required to work upon the appearance, display, images, buttons, etc. of the app.

Thus, it can be concluded that while the UX designer will be involved in the making of the app early on, the UI designer’s task is more towards the later stages of the app development process.

They both go together and are necessarily incomplete without the other. UX focuses on making the app offer ease of use, UI instead relates to domains that are directly interacted with by the user.

Making a successful app that is loved by the user cannot be possible without a great UI and UX design.
The developers may write the best code ever, but if the app fails to answer the user’s needs and does not impress with its interface, it will never be able to leave a mark.

The code communicates with the computer, but UI/UX are elements that interact with humans. Since the app has to be used by humans, coding is a part of app development and a major one at that, but it is not app development itself.
Quite straightforwardly put, humans who might not be as ‘techy’, will only judge the app by how it works and how it looks.
Thus, the broad arena of app development is a lot more than about writing code.


One of the most important aspects of app development is the UI/UX design.
An app that appears tremendous but is difficult to use has a good UI and a poor UX whereas an app that performs well but has poor visuals has a good UX and a bad UI.
An app needs to be both, and hence, UI/UX cannot be ignored at any cost.

I Have An Idea For an App But No Coding Skills. What To Do?


How many times do we think that once we have a perfect idea, we will be successful and there will be no stopping our progress?
We spend days dreaming about what would make the world better, simplify lives and solve complex issues. But at some golden moment, that perfect idea for the app might strike you but what is next?
What comes after Eureka! Moment?

If you are a code master, you would not have to think twice about starting to work on your Android or iOS app. But not everyone knows how to code. Does that mean giving up on your fantastic idea? Hell no!

Well if you are at a similar junction in life, where you have an idea for an app but have no coding or app development skills, we have put together ways you can go about it with their pros and cons listed.

1. Learn to Code:

There is nothing like turning your vision into reality by your hard work, right from conception to delivery.
But that’s a bit difficult when you are not a master of all trades. Especially to write code. So how about becoming one?
If you are passionate about coding and have some background, this might prove to be easier than it seems.
You need not to pack your bags and move to school, thanks to various online courses available today. You can check out app development courses on Udemy, Udacity or Coursera which have options from beginners to expert level.


  • You might be able to emulate exactly what you envisioned for your app if you do gain the expertise.
  • There is a chance this could save you some bucks on the development process.
  • You are in complete control of your work.


  • Building a great app will require great knowledge. Mediocre skills might not guarantee your app’s success.
  • Gaining expertise takes time. Learning to code and being good at it will not come overnight. It could affect your idea negatively because the novelty of the concept might be threatened as the time for it to launch increases.
    Or by the time your app becomes ready, the idea might no longer remain relevant to the world because of fast-changing technology.

2. Take Help From a Coder Friend

Remember those high school days when you would dream of becoming business partners with your friend? Well, if you have a killer idea and she can code, you can finally give wings to that dream.
Having a friend code for you, when mutual benefit can reaped is a great way to take forward your idea, but like the other methods, this too comes with its own merits and demerits.


  • It can be budget friendly.
  • Communicating is a lot easier than when you hire someone to do the job. A friend will be able to understand your vision better.
  • Being entrepreneurs together- living the dream.


  • Constant feedback on the work might sour your relationship built over the years.
    After all, there might be some truth to the old saying about not mixing personal and professional lives.

3. Use No-Code App Building Platforms :

We have all heard of code-free websites like WordPress, but there are app builders too that allow you to make an app without writing codes.
Many such options are available today like AppMakr, Swiftic, Appy Pie which work on a freemium model and help you make basic apps which can guarantee satisfactory functionality.


  • These are an affordable way to get an app. The subscription cost will include hosting, updates and analytics which can go easy on your pocket.
  • Such app builders do not require months of work on the website because there is provision for ready-to-use templates and modules. Thus, your app can launch faster.
  • These platforms give you more control over your content. Small changes could done without waiting for ages to alter the code.


  • If you are looking to get your MVP, such platforms may be a good option but for anything more refined and unique, they will not help.
  • App-builder sites allow minimum customization. If your idea is a unique one and requires high functionality, their approach will be limited.
  • It is also difficult for apps built on such platforms to have higher integrability with various devices. Though there could be iOS and Android versions, having a similar web app that runs smoothly across any device is not simple.

4. Hire an App Developer:

In a fairly digitized economy like Singapore, looking for an app developer is not a huge task. However, finding the right one may be.
There could be two options if you decide to hire a developer- a freelancer or an app development agency/company.
While closely comparing the two options is a topic we leave for some other day, we can list a few parameters that can help you decide.
– Cost :
Hiring a freelancer will be cheaper comparatively but they will also look at you for answers which you might not have. There might be an expert on developing, another for UI/UX or SEO and coordinating with them will be an uphill task.
– Timeline:
Availability is a big issue with freelancers especially the ones working overseas. It can push the deadlines of your project. With an app development company, there are project managers solely appointed to handle your app and availability poses no hurdle.
– Overall Delivery:
App development companies offering all experts under one roof allow a smoother delivery of your app and can incorporate changes soon if they follow agile practices.
It might not be the case with freelancing.

That said, hiring an app developer is a safe bet anyway.


  • If you hire a credible app developer, you can rest assured about the quality of your app because of high customization they can build into it, how you want.
  • The Return On Investment of hiring an app developer is higher than other options.
  • You can keep them accountable for anything that goes wrong.
  • Updating the app and making changes is more comfortable if there are agreements in place (freelancers lose a point here)


  • The cost is high when compared to the other available options.

Bringing ideas to life is a humongous task and choosing the best way to go about it determines a lot of how the process unravels. We tried simplifying your task but if you still are not clear, you can consult our experts for free.

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