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Shifting from legacy software to modern-day tech stack

Shifting from legacy software to modern-day tech stack

Change is an inevitable occurrence for any business and successful change must be managed. As a gradual shift is seen towards AI and data-driven business models the same shift is seen in the technology or software system. The modern-day tech stack is seen as an asset that runs the business and helps in growth.

It is possible that your legacy software might have paid off in its time but it’s nearing the maturity period now. Have you given it a thought? If not, now is the time to shift to the new technology or software as we move to the digital era of science and technology in the modern age owing to mobile, social, analytics, and most importantly IoT and AI.

The shift in technology here means you need to unlock the data from the legacy software and include that in your digital transformation journey. This blog will guide you through how you can shift from legacy software to modern-day tech stack. 

What is a legacy system?

Do you remember people in the 60s used to carry a briefcase and made ledgers of their business at night? That was when they followed the old legacy system. Now you must be wondering what actually is a legacy system? The term came into existence in the 1980s. According to Gartner, a legacy system refers to a technology based on outdated operating systems but is still reliable for day-to-day operations. A typical legacy system refers to age-old technology, infrastructure, applications, and processes. 

Packed in a tight environment, with fewer chances of growth and innovation, the legacy system runs on hardware and software that used to be customer-owned, hosted, managed, and supported. Even today some of the technologies software is difficult to shift. But the bitter truth is they create a burden to manage and maintain. 

Gone are the days when people maintained ledgers. Today people use new modern technology. For Example, Grab Pay and Dash for Payments have taken over legacy software.

What is legacy modernization?

Talking about legacy systems modernization, Dan Schulman, CEO of PayPal, has said, “The biggest impediment to a company’s future success is its past success”. In the rapidly fast-changing and competitive environment businessman needs to revamp and reinvent and transform themselves with the ‘move fast and break things’ mindset. The new modern technologies need to be in the nerves of the business to be updated and up to mark to be a part of true digital transformation.

It is hard to replace some legacy software, especially the ones that handle vital business processes within an organization. therefore one sure short answer is to shift to the modern-day tech stack. It is important to note here that when a tipping point is reached, application leaders must look to application modernization to help remove the obstacles.

Disadvantages of legacy software

Below mentioned are some of the reasons you should consider shifting from legacy software to modern-day tech stack.

modern-day tech stack

  • Compatibility issues

To be precise during the initial stages legacy systems may support certain data files and formats. However, the problem arises when after a certain point of time they show error and might not work properly.

It is very obvious that legacy software cannot handle the modern technology demand. In the competitive world when the competitors use modern technology and the growth is inevitably seen then it forces the businessman to rethink about shifting to the new technology for the growth of the business. Those who stick to the age-old software consequently end up losing some of the major opportunities.

  • Limited flexibility

Talking in terms of flexibility, legacy software is comparatively less flexible. Customization is the need of the hour. Everyone needs their things ready as per their requirements and demands. This is less possible using legacy software as it is less up to date. As a result, companies struggle to cope with the industry’s standards.

This highlights one of the biggest disadvantages of using legacy software, on the other hand, talking about modern technologies, these are up to date with the industry standards and are more flexible and they can easily adapt to the upcoming changes or to say technological advancements.

  • Functionality issues
functionality issues

Functionality is the crux of any software. If the software does not function properly the whole thing may go for a toss. Reduced software functionality is a crucial legacy software disadvantage that companies may face from time to time. Sometimes it is possible that the software is not able to run or integrate some of the software programs or face difficulties in carrying out certain tasks.

Software malfunctions can cost the company a lot of money and can incur huge losses, especially talking about big companies. Example: Case Study 

  • Old interface
Old interface

User experience matters a lot when it comes to customer satisfaction. Some of the age-old software uses an old interface which is one of the disadvantages of maintaining legacy systems. which gives users a bad experience. Example: Difficulty in reading the display and difficulty in interpreting the data are examples of using an old interface. 

In today’s competitive world where there is a threshold competition between each other, an outdated interface can hurt any business by derailing customers’ trust in the brand, leading to a decline in sales.  

  • Security vulnerability

For any business security of the data is of utmost importance. Many of the legacy software is prone to malware attacks from bad actors. It is possible that the data may get lost or get corrupted due to using old legacy software.

The absence of software patches and upgrades leaves the legacy system susceptible and defenseless to potent attacks. And eventually, the businessmen end up spending extra to support the system while paying for special licenses.

Therefore to protect the data securely businesses should use new up-to-date technology with which the chances of data getting lost or destroyed reduces. 

Maintain or modernize your legacy system?

Now you must be wondering whether you should completely shun the old software or modernize it. This question is the crux of the discussion of this article. The sure shot answer to this question is it all depends on the company objective and overall budget. In totality, every business one day or the other reaches a dilemma point where new technologies and adjustments needed to be done in the existing system.


 It is important for you to give it a thought when any of the below-mentioned factors pertains to your business.

  • The software is no longer able to support your needs
  • The system is not able to keep up with your business growth
  • The system lacks security and patches
  • Increasing technical debts 

Why shift to modern technologies?

Talking about today’s scenario the pandemic has hit hard and the working model has shifted to work from home. Imagine in a situation like this, would a legacy system work? Businesses all around the world were able to pull off the remote working during the pandemic only because of modern technologies and tools. Had these been absent from the present time, there would have been no hope and the world would have seen a major downfall. In a global crisis like the Covid-19, modern technology played a crucial role and helped businesses thrive. From communication to management, tools and applications were leveraged by organizations to keep the workflow going.

It is times like these that show us the value of updating and adopting technology. There are several businesses that have their custom applications to automate certain processes, task delegation, and in-house communication. If you are one such business that can benefit from a custom app equipped with the right technologies, now is the time to work on that idea. Talk to our experts and let’s discuss your app idea.

Final thoughts

Are you still not sure if you need to modernize your legacy system or just maintain the status quo? Well, this can be a tough call for any business. The key is to evaluate your business thoroughly before making a call. With that in mind, legacy software modernization is the go-to thing. 

Stating more simply, updating your software (and maybe some hardware to go with it). Today, every business strives to be updated in this competitive world. With the right attitude aligned with digital growth and the right strategy for your business, you can boost your business well in the future.

If you are planning to grow your business digitally or planning to get a mobile application feel free to Connect with us and get you a free quote today.

What is right for your business – outsourcing vs offshore development?

Outsourcing vs Offshore Development

Outsourcing vs offshore development is one of the most talked-about topics in the IT industry. Both offshore development and outsourcing are often confused as a single strategy but have different meanings.

Depending upon the type of project, business requirements and other factors, some processes are better outsourced and others offshored. Let’s try to understand which one is best for your business.

What makes outsourcing and offshore development prevalent today?

Before discussing the pros and cons of offshoring and outsourcing, let’s discuss why these models have become so popular in today’s world!

The past decade has seen many companies establish a global presence. The creation of remote teams is setting new trends in business internationally where globalization is facilitating economic growth and competition. 

Recent research has proven that the scarcity of talent has doubled over the past decade which means companies are looking for different parties to source talent.

Overview of different models

Insourcing and outsourcing are two popular models that companies adopt for project development. While insourcing is an in-house development, outsourcing refers to an organization that contracts the work to a third party or external organization.

Read our blog to know more about in-house development vs outsourcing.

On the other hand, offshore development refers to getting the work done in another country, usually for cost advantages and better availability of skilled workers. Companies choose to outsource IT services onshore (within their own country), nearshore (to a neighboring country), or offshore (to a more distant country). Nearshore and Offshore outsourcing services are considered best to save costs.

The outsourcing model

Outsourcing is done outside the company. The employees of your organization play no role in any work process. The main objective of outsourcing is to use the skills of experienced developers. You can outsource your business instead of hiring an in-house team, which will help your business in saving money. 

Outsourcing is mainly about hiring skilled developers from third parties as it will be helpful for your business in focusing more on marketing and financial activities. Outsourcing is beneficial when the company is earning good profit, otherwise, the expenses will only increase. 

Benefits of outsourcing

  1. Outsourcing is a business model with low costs and therefore comes with significant savings where the maintenance of infrastructure’s cost is budget-friendly. 
  2. Hiring an outsource model is beneficial to the company in terms of working hours which means employees of other companies will work for you whenever you actually need them in your projects. 
  3. Working on projects with better knowledge and understanding of the company’s services leads to an increase in productivity and efficiency.
  4. Outsourcing your business enables you to focus more on building the brand, investing your time in research and development, and providing value-added services.
  5. Another benefit of outsourcing is the ability to stay focused on the core tasks of your business.

Applify has been helping businesses build digital products for 8+ years. For providing our clients with the best experience we have curated our services strictly as per their goals and business requirements. To explore our services, click here.

Few disadvantages to consider

  1. One of the biggest challenges with outsourcing comes along in the way of poor communication and unclear expectations.
  2. Another reason that companies avoid outsourcing is the fear of getting end products of low quality.

At Applify, both communication and the quality of work are our top priorities. For our work, we follow a structured and streamlined process that helps us deliver world-class solutions for every project we take.

What is offshore development?


Offshoring or offshore development involves getting your work done from different countries to reduce costs and taxes. Offshore development involves the relocation of the business to another country like opening a software development center, etc. Saving labor costs is a major benefit offshore.

Here are a few benefits of offshore development

  1. In offshore development, the company involves full control over its core business. 
  2. Another important benefit in developed countries is to recruit skilled developers specializing in software development and production.
  3. Offshoring and scalability go hand-in-hand providing a good opportunity for the company to scale its business.
  4. Lowering costs is the major benefit of offshore outsourcing.

Offshore development also comes with a few disadvantages

  1. Collaboration with a team in a different time zone can be challenging for companies as it leads to the slow delivery time and time-to-time communication.
  2. Language and cultural barriers are other disadvantages of working offshore which leads to poor communication. 
  3. When the infrastructures are moved to different countries, there is a risk for the local workers to lose their jobs.

Outsourcing vs offshore development

Outsourcing and Offshoring are the two different business models implied by many organizations internationally consisting of distinctive pros and cons. 

No matter what the size of a company is, whether you run it or you are a part of an organization, outsourcing and offshoring can be extremely beneficial.

They both are beneficial in reducing costs and improving business performance by delivering high-quality services. Let’s quickly compare outsourcing vs offshore development.

OutsourcingOffshore development
Outsourcing refers to assigning the business tasks and operations to an external organization or third party. Offshoring refers to relocating the business to a different country.
Outsourcing can be done in the same country.Offshore development services can only be done outside its primary country.
The main objective is to focus on the core functions and activities of the business.The objective is skilled labor cost.
The work performed in the outsourcing company is done by the external parties and not by the employees of the organization. The work performed in offshore development is done by the employees of the organization.
Less control on the activities that are carried over outsourcing.They are completely responsible and have higher control over the activities offshore.


Lastly, it’s all about choosing the right option depending on your project needs and objectives as both options are growing rapidly worldwide. Earlier, the concept of outsourcing was used by a few companies, while now most of the big companies opt for it.

App development process: A step-by-step guide

App Development Process

Gone are the days when mobile phones were used to make a call or for the morning wake-up alarms. Today, the usage of mobile has changed completely with the launch and growing popularity of mobile applications. These apps in our phones have surrounded us and there is no way we can look away from the convenience that they offer us. 

As the number of app downloads, mobile users, and mobile devices worldwide is projected to substantially increase in 2022, it’s clear how integral mobile devices are to our lives. According to FinancesOnline, experts have predicted a 25% increase in global mobile app downloads between 2018 and 2022. 

In our daily lives, we rely on and admire so many apps, but the process of making those apps is not that simple. It takes loads of hard work and effort from developers, designers, testers, etc to create a single mobile application. Have you ever wondered about what a mobile app development process looks like? If not, this blog will surely be a think tank for it. So without much further ado, let’s get started. 

5 Phases of App Development Process

If you already have a mobile app idea in mind, take this blog as a guide for the next steps in your journey. An effective app development process consists of five phases which are discussed below.

1. Strategy


The very first stage while developing a mobile app is to build its strategy that is a complete guide map of the whole process of development. And sometimes even beyond that.

The strategy depends and varies from one business to another. This stage is basically the research work you do before starting an app development process. This research is based on the basis of the following parameters:

  • Who are the end-users of the app?
  • Who are the competitors of the app in the market?
  • On which platform will the app be launched?

The development of mobile applications is a time-consuming process. The average duration of building an app is between three to nine months, depending on the complexity of the app and the structure of your project.

The strategy involves the following

In order to avoid complexities during the process, it is important to have a clear picture in mind for the app. Once you have penned down the strategy, you are good to go ahead to the next step.

a) Requirement determination

A lot of planning goes by while making an app. The detailing of the process starts from the analysis and planning. A mobile app development agency needs to do the planning and analysis keeping in mind each and every detail of it. This is the stage before you list down all the requirements for the app. 

It involves studying the requirements of the client and gathering the details. It may include the experience from the previous app and what new can be added to make it a success. The analysis is important in the app development process because it further acts as a database while making the app.

b) Analysis and planning

After listing down the requirements of the app one needs to prepare the roadmap for the app. A part of the planning process includes identifying the skill set for making the app. If the app is being made which will be both for IOS and Android platforms then the app development team should have both the Android and IOS developers.

Looking forward to developing mobile apps for Android and iOS operating systems? Applify is your one-stop-shop for mobile app development services.

One very important aspect of the planning phase includes deciding a name for the app. You need to make sure that the name which will be the domain name for your app should be unique and distinct from others. The mobile app development agency needs to analyze and find out that the name they select for your app shouldn’t be pre-existing.

2. UI/ UX design

UI/ UX Design

The next step in the mobile app creation process is the design of the app. Mobile app design encompasses both the user interface (UI) and user experience (UX). The purpose of any design should be to deliver the end-users an effortless and seamless experience.

The design of any product is made keeping in mind the user’s behavior. In fact, it is very rare that a product is not designed based on the reflection of our behavior with the service. 

Design aspects to consider for building a mobile app

It is very important to make the user experience intuitive, interactive, and user-friendly for the success of an app. A good UI design will help in making the user experience good and will keep the users engaged. 

a) Wireframe

Usually, the designer starts with rough sketching of the app. To present it digitally is wireframing or we can say wireframes are the digital presentation of the sketch. Wireframes are basically made to give the visual structure to the app design.

Creating a wireframe for the design is the go-to process for designing the app layout and using the wireframe while developing the app. A wireframe should be device-specific so whether it is used for Android or IOS it should give a device-specific experience to the users.

b) Style guide

Every company has its own style guide and app design standards that it follows. These are basically the rules and regulations which are documented. It is the digital rule book that specifies every aspect of the feel and looks of the app. Style guide includes:

  • Font
  • Colour Scheme
  • Logo

Any mobile app agency be it an android application development company or IOS application development company makes the mobile app keeping the style guide in mind and using this style guide in the app development process. An important aspect of using a style guide is that it gives consistency to your design.

c) Mockups

Mockups are the final renderings of your app design. They are usually prepared by applying the style guide to the wireframes. Usually, the designer creates the mockups when the design of the app starts getting finalized. 

In simple words, we can say they are basically the black and white design for the final product in color. It gives the client the idea of how will the app look like when it will be designed.

Example: Adobe Photoshop is the most popular tool for creating high-quality mockups.

You can also opt for prototype development before investing in the full-fledged development process.

3. App Development

App Development

After all, the planning, analysis, and designing are finalized the role of developers comes into play. A lot of coding goes into making an app which is all included in the backend process of the app.

A typical mobile app development process consists of three aspects

a) Backend/ Server technology

When we talk about backend/ server technology, in day-to-day software projects, backend technology is paramount in development. If a developer chooses the backend technology right, it can guarantee scalability, functionality speed and instantly respond to customers’ needs.

Some of the backend technologies used in famous mobile apps are:
  • Java Script – Netflix, Candy Crush, and Facebook
  • Python –  Instagram, Google, and Spotify
  • Ruby, PHP, and Java are some of the other examples of backend technologies 
b) API

API  shortened for (Application Programming Interface) is a software intermediary that allows two applications to talk to each other. Every time you use an application like Facebook, send an instant message or check the weather on the phone you are using API. 

In short, when you interact with the website to access its database, The API is the interface that helps to provide you the information back.

c) Mobile app front end

The front end of the mobile app is basically what the users experience. To explain it in simple words it is basically everything that the user sees on the screen in the mobile application including the design of the application.

The mobile application development process includes cooperation between the front end and the back end developers in order to finish a complete application.

4. Testing


Before making an app live it is important to test the app based on certain parameters. Testing is an important part of the mobile app development process. Once the app is built the QA team test the app recording the test result and then the errors are resolved by the developers to make the app a success. To test the apps various test cases are prepared and then tested by QA testers. It is possible that even if the two testers put the same value the result may differ.

a) UX testing

This is related to the user experience as the end-user of the application is its users. The design should be consistent in regards to fonts, color scheme, logo designing, etc. It is important that the application must look aesthetically pleasing to the user and must also be user-friendly

b) Functional testing

No matter how aesthetically pleasing your application look but if any bug or error is found while using the application then obviously there is no dearth of applications on the play store. The user may shift to some other application. Therefore it is important that the application is high functioning.

A dummy application is tested on different users as the users of the application may vary demographically and psychologically. Therefore pre-testing is done before making an application fully functional

c) Performance testing

The performance of an application is evaluated based on some quantitative criteria. To mention some these include

  • The loading time of the application screen
  • Network bandwidth
  • Size of the application
  • The response rate to the users

It becomes important to evaluate the performance of the application in terms of whether it can handle the load and perform well.

d) Security testing 

In the app development process, a  lot of coding goes by while making a mobile application. The codes need to be further very tightly secured and thus are of utmost importance. The QA and development team need to take some measures to keep the app secured.

All the data entries and login credentials need to be tracked on the device and the backend, tracked on user sessions, etc.

5. Deployment and support 

The final and important step in the mobile app development process includes the deployment of the app i.e. when an application is prepared it needs to be submitted to the play store. IOS apps are submitted on the Apple App Store and Android Apps on the Google Play store. People can install the applications on their phones from these platforms.

A developer must have an account for submitting the apps on the Play Store. They are submitted on the play store based on certain parameters which are:

  • App Title
  • Description
  • Category
  • App Store Screenshot
  • Keywords

This process takes a few hours to update on the store and become available on the app store after it. The process of mobile app development does not stop here.

After-sale or you may call these the maintenance services are equally important. Some companies do provide a 1-month free consultation if there are any errors or bugs in the app. For more understanding take a look at  Applify’s app maintenance services.


The mobile app development process is an ongoing one. Well-planned chalked-out steps for mobile application development can lead to the success of your business. The mobile application development stages are quite overwhelming and tedious too but it is also a rewarding process if you do it in the right manner.

A leading app development company can deliver businesses of any vertical or sector with quality apps. Are you looking forward to making a mobile app for your business but still in dilemma? Connect with us and get you a free quote today.

Design tips to boost conversion rates of your website

increase conversions on your website

Today a website is proof of the credibility of any business.

Every once in a while we find ourselves searching for the websites of businesses online and trying to make an opinion based on the information provided. The better the website layout and navigation, the more likely we are to invest in the products they offer us. 

But as much as these first few impressions are important, there are several other psychological and cognitive factors that play a part in our decision-making and creation of our perception of the product at hand.

As consumers, we just go by what is appealing to our brain, but it takes quite an elaborative brainstorming session and design thinking for web designers to create appealing designs.

Tips for designers on how to increase conversions rates

Here are a few design tips that can act as starting guidelines for web designers who are about to design a website from scratch. Make sure to implement these and increase conversions on your website. 

1. Lesser the choices, better the experience

Lesser the choices, better the experience

Fewer options always work the best when it comes to web design.

Especially if your website has a specific goal that you need to achieve, giving a variety of options will only make it difficult for the users to make the choice. This is evident in our real lives as well.

Whenever we have several choices, it only makes the decision-making process complicated and delayed. The users might end up getting overwhelmed and might even abandon the website.

Having lesser options and stronger CTAs will help them make a decision quicker as you will be able to push them towards the desired actions. This is the most basic yet crucial tip to increase conversions on your website.

Web development is a crucial aspect of your product marketing. So you cannot afford to mess up the right development practices along with great design. As development plays an equally important role as design.

For understanding, take a look at Applify’s web development process that is streamlined, time-tested, and effective. 

2. Use colors and images to your advantage

Use colors and images to your advantage

Colors have much more to do with human psychology than we can imagine. And according to research, our perception of color is controlled much more by our brains than by our eyes. So much so that we relate and link colors to several specific cultural and environmental messages.

Similarly, color coding and using the right colors and images is the trick when it comes to web designing.

In fact, according to Kissmetrics, people make an initial judgment or decision about the product in the first 90 seconds of initial viewing. And 90% of that assessment is based on colors alone. This statistic alone shows the significance of color schemes when designing a website layout.

The same also applies to the images. Images can help you lead the users towards the right decision and help in engaging users as visuals are the number one influencing factor while making a decision.

3. Make navigation clear and easy

Make navigation clear and easy

A good design is everything when it comes to web development. Who doesn’t love a clear and easy design and navigation system? Whether it’s on the road or on a website, the ease of navigation will help you increase conversions on your website.

From a user perspective, reaching your desired page or result with the least number of clicks is a luxury. 

In fact, websites that keep their navigation effortless, are able to retain users easily. So one of the main UX tips for designing a website layout is to implement easy navigation.

In other words, the best way to make a visitor take an action is by guiding them towards that action easily, which will, in turn, help you increase conversion rates quickly.

4. Add CTAs that are catchy

Add CTAs that are catchy

Increasing website conversion rate is not rocket science. It is all the play of wise design implementation and clever CTAs placements. A CTA is a call to action that a website contains whenever it needs users to take a certain action.

But most websites lag behind when the CTAs are not engaging enough. They do not captivate the visitors and they are not compelled to take action.

Also, the colors of the CTA buttons matter too. As we discussed above, colors are crucial for attracting visitors. Bold colors such as red, orange, and green are said to be the most impactful CTA buttons and have higher rates of being clicked.

5. Follow the mobile-first approach

Follow the mobile-first approach

Today if you are designing a website but not optimizing it for mobile phones, it won’t take you anywhere. According to Statista, there are 6 billion-plus mobile users worldwide. You will surely not want to miss that vast user base.

Moreover, studies show that approximately 70% of website traffic comes from mobile phones. That’s why your website has to be mobile-friendly if you want to reach the masses.

The same is the case with websites. Web design and development have to be implemented keeping in mind the mobile layouts and screens. So, optimize your websites according to mobile users and reap the benefits of web development by increasing the conversion rates on your website.

At Applify we take web design as an opportunity to help businesses grow in every way possible. That’s why we leave no stones unturned. Here are our web design and development services in case you have an idea in mind.

Two important rules in UX design

Apart from the above-mentioned design tips, there are two important rules that you must follow while designing the UX to increase the conversions on your website.

6. Distribute the whitespace wisely

Distribute the whitespace wisely

Whitespace utilization is an important rule of web development today.

Whitespace is also known as the negative space. It is the space between all the elements of a website be it images or content.

A decade ago, the approach to writing and placing blogs and website content was completely different. The lines were all crammed up and there was no spacing to tell them apart.

Cut to the 2020s, and the concept of whitespace starts gaining popularity. Not only does it make the content easy to read but also saves the readers and consumers from being overwhelmed by the text.

Research has shown that users decide to consume the content based on the layout of the webpage. And content pages with unequal spaces lead to users abandoning the website.

So make sure that your web pages don’t look cluttered and the content is easy to consume by distributing the whitespace accordingly. 

7. Understand the rule of thirds

Understand the rule of thirds

What is something that makes the interaction delightful for the users when they visit your website? Good and high-quality images?

Well yes to a certain level. But what is even more crucial is the placement of those images in a way that a user is able to view them without putting in any effort. The rule of thirds is something that all web designers should apply to any website they create. 

This rule is a design technique that works on the principle of placing items of interest on the “thirds” of an image as it is said to be more appealing than other symmetrical design approaches.

The thirds is basically a grid created on an image or a space of nine equal parts. This is achieved by equally spaced horizontal and vertical lines. This rule is used to determine where the most crucial element will best suit the page.

To sum it up

How to increase the conversion rate on a website is a question that frequents the list of the top asked questions by designers and even entrepreneurs. We believe that the above-mentioned simple and easy-to-follow tips will help you boost the conversion rates of your website.

Apart from these, there is much more to a good web design and development. For entrepreneurs, choosing a good web design and development company for starters is always the right choice. If you are someone who is looking forward to outsourcing website development, we are your perfect partners!

Applify is among the best web design companies in Singapore with web design experts who are ready to ramp up your website conversion rate through impeccable design and development. So don’t delay the process.

Start your next web development project with us. Connect today!

In-house development vs outsourcing: what’s best for your business?

In-House vs Outsourcing

Whether you are an enterprise or a startup who is looking for development opportunities and digital products, you need to decide what’s best for your requirements!

Developing digital products is not a cakewalk. It requires a lot of decision-making before you can get started. One such decision making involves what to choose when it comes to in-house development vs outsourcing.

Are you stuck on this decision too? Well, today we are going to discuss everything that matters while deciding the right choice for your business when it comes to in-house development vs outsourcing.

So, without further ado, let’s get started!

Do you understand the exact meaning of in-house development?

If you are a tech enthusiast, certainly you do! In case not, then in-house development is the process of building your digital assets by utilizing your company-owned resources. By resources, we mean designers, developers, testers, software, hardware support, etc.

In-house development is developing software with the help of experts and resources you have within your organization. All the employees or developers work according to the tasks assigned by you.

In-house development is often called insourcing. Choosing in-house development is just like hiring permanent staff in your organization. For in-house development, one needs to first follow the recruitment process and take interviews to build the team.

The in-house development works fairly as the success or failure of the in-house development team will depend on your leadership.

It allows the employees to have a better knowledge of how the business works overall by analyzing the insights of the activities and how to control them.

When to use in-house development?

When you are planning a long-term development project including enough budget, hiring an in-house team will be beneficial to your business. The benefit of growing an in-house development team is that it provides full control of the overall organization and project management within the team.

While dealing with customers, the firm keeps its entire services and transactions in-house. In-house financing has become common in various industries. The in-house financing works by using the firm’s resources to extend the customer’s loan allowing them to purchase its goods and services.

Steps for successful insourcing 

Whenever a project comes, with the right knowledge and management skills, the professionals and their experience will benefit your organization by choosing the right process for your business role model.

Some of the tips for establishing a successful insourcing are:

  1. Share the vision of your business model.
  2. Business clarity goes a long way.
  3. Determining the resources to recruit and hire the employees is required to build the product.
  4. A development team requires at least 7 professionals, a product manager, a designer, 2 developers, an engineer, and a user interface designer.
  5. Hiring these required professionals requires a lot of time and effort. These professionals will control every detail of the software project. 
  6. Implementing the performance structure.
  7. Focus on managing it in the right way.

The 3 elements of insourcing are people, process, and technology. This can affect whether an insourcing process succeeds or fails. 

To understand more about the in-house development process, here are some pros and cons which will help you better in choosing between insourcing and outsourcing.

Advantages of in-house development 

  1. Full control: The company has full control over the system, products, and employees which allows you to differentiate from the competitors. The employees are motivated and pay more attention to the functionality.
  2. Communication: The in-house developers work directly with your organization face to face. It becomes easier to communicate and to create new features to make the project. The advantage is that they share the same language which helps in collaborating more easily. haring fixed working hours, face-to-face meetings, and the required feedback results in a productive team.
  3. Involvement in a team structure: Insourcing allows you in picking the right employee for the organization which requires more time and effort in finding the right person for the role. The involvement of the team results in quick changes whenever required. 

Disadvantages of in-house development 

  1. High cost: The maintenance of salary and benefits of the development team. The higher the members of the development team, the higher will be the cost to execute the project. In-house development will cost 2-3 times more than outsourcing. The cost is dependent on hardware, software, rent, and taxes.
  2. Staff turnover: There is a higher demand for skilled and professional developers in the market. You need to spend resources and funds while hiring skilled developers so that they will not leave their current role in your organization as many companies offer higher salaries. 
  3. Work overload and time-consuming: Work pressure will result in poor performance of the project. With the new technologies and tools, your team needs to ensure quick changes. Also, finding new employees will be time-consuming as you have to start investing and training again to reach the desired goal.

Today, the world is taking a different approach. Rather than building in-house teams, businesses now prefer to build remote tech teams. If you are open to working with remote developers, feel free to get in touch with us!

What is outsourcing?

Outsourcing is a practice where you provide a project in a shared responsibility to a third or external party to handle its software development projects instead of using in-house resources. Outsourcing is a faster and more cost-effective way than in-house development. 

Nowadays both small and large companies are using outsourcing as it eliminates the need to spend time on the recruitment process. With the help of outsourcing, the system allows you to create big projects that are economically profitable to your business.

Some of the benefits of outsourcing are increasing productivity, improving the quality of products, reducing the risks of expansion of business, capitalizing on advanced technologies, and reducing costs.

When to use outsourced development?

Choosing to outsource development is a better option when your company faces situations like:

  • Fix budget or when your company is not in a position to afford a specific team
  • Lack of skilled employees as spending money on outsourcing will be better than training the employees for months

Outsourcing software development allows the team to focus on growth and innovation. The outsourcing services include developing commercial software for customers and developing custom software your company uses.

Applify has been working as a tech enablement company for 8+ years. Over the years we have curated our services based strictly on our clients’ goals and requirements. Take a look at our services, click here.

Steps for successful outsourcing

  1. Identify what exactly you need; app type, platforms to run your app, estimated deadlines, etc. 
  2. Collaborating with a reputable outsourcing partner by checking out their expertise, certifications.
  3. Creating deadlines for completion of work/projects.
  4. It is important to review the progress regularly. 
  5. It is important to find out the expected quality results and services that the third party is providing.

Advantages of outsourcing

Outsourcing helps in making your business more flexible, able to change as per market trends, provides cost savings and service level improvements. 

Some of the advantages of outsourcing are:

  1. Increased efficiency: Collaborating with a company that specializes in the service you need can help in achieving efficiency.
  2. Focus on business activities: Outsourcing can help your business to focus on its strength and help the employees to work on particular tasks and strategies for future growth.
  3. Saving costs and time: Finding and onboarding a new employee for your organization takes a lot of time. So it’s better to work with an outsourcing partner that can take care of the recruitment process.

Disadvantages of outsourcing

Despite the advantages of outsourcing, here are some disadvantages too as follows:

  1. Miscommunication: One of the biggest challenges with outsourcing comes along in the way of expectations mismatch, sometimes due to lack of project clarity or poor communication skills.
  2. Quality: Another reason that companies avoid outsourcing is the fear of getting end products of low quality.

At Applify, we prioritize both communication and the quality of work. For our work, we follow a structured and streamlined process that helps us deliver world-class solutions in time.

Conclusion: In-house development vs outsourcing

In-house development is a practice where the company builds its team and uses its valuable skills to create the software. Whereas Outsourcing is a practice of working with the external company of skilled employees to develop the project quickly and efficiently. 

As you have read the advantages and disadvantages of both the process, here is a brief in-house development vs outsourcing comparison.

In-house development
Quality depends upon your leadership and skills set of the tech team
Quality of services and coding depends on your technology partner
The scope of innovation & scalability is low
It is easy to scale both the project & team and drive innovation
Building digital products in-house provide better control and coordination
With a team-oriented approach, you can lead your external team the way you want
Communication and transparency becomes the key strength in overall project success
With the effective use of technology, it is possible to deal with communication issues
The cost of building digital products in house is usually very high
Outsourcing enables you to build high-quality digital products at 1/4th cost

Final words

While making the right decision for your business always ask yourself what does your business needs? In order to find out the solution for this question, you must know the clear requirements and needs. 

As we have read above the benefits of in-house development vs outsourcing, we can agree that there are pros and cons of both these. Depending on your business, make sure you choose the right solution to run your business efficiently. 

If you have enough budget, then you should go for in-house development. And if you want to start with outsourcing, the best thing to begin is assigning the small projects to them to meet the expected requirements. 

At Applify, we have an expert team of professionals with 8+ years of experience and have delivered over 500 projects globally. We are your perfect outsourcing partners. Talk to our experts today!

Tips to identify the best app development company

How to Choose a Mobile App Development Company?

The mobile app industry is thriving. Statistics tell us that there are now 6.3 billion smartphone users across the world. The demand greatly increased between 2019-20, for obvious reasons or the attack of COVID-19 we may call it.

While the demand for smartphones and mobile apps increased by leaps and bounds, customer behavior has also changed a lot. App usage and smartphone penetration are still growing at a steady rate, without any signs of slowing down in the foreseeable future.

So, going digital is now a crucial aspect to be successful these days! But making that decision is just like crossing only one hurdle, while other challenges are waiting for you.

Why? Well, planning to build a mobile app is just one thing, but finding the right app development company is a whole another challenge.

So, if you are here to understand the process of getting in touch with the right mobile app company, keep reading this blog!

How to choose the best mobile app development company?

How to choose a mobile app development company?

It is one of the most frequently asked questions when it comes to app development. So here are a few tips you should look out for.

1. Exploring the profile of the company

To choose the best, it is first required to research the companies that deliver the app development services. You can do it by simply doing a search on Google for “app development companies”.

Most obviously, you will find the web pages showcasing a list of top mobile app development companies based on certain parameters. We personally recommend you to pick the top 10 companies after cross-checking 4-5 renowned reviews and listing platforms.

If you haven’t, give yourself some time to perform this activity and then continue with the rest of the steps!

2. Experience working on similar projects

Let’s assume that you are into the fitness industry and you have a solution that will bring revolution in the fitness industry. So, to turn your idea into reality it is important that your development team should have good experience in building fitness apps.

If you explore their website, it will give you an idea if the company has delivered similar projects in the past or not! Moreover, you can get to know what all industries have they served based on which you can evaluate their experience and expertise.

3. Technology expertise

Digital excellence is what all companies strive for. Today, it is important for companies to be technologically sound especially when it comes to developing an app. The company you are choosing for your project must be able to deliver the project with proficiency and topmost quality.

A company with a good understanding of the latest technologies like AI, blockchain, cloud, etc, can render their services well to the clients.

4. Do they focus on UX research?

What’s everyone doing on their phones? Well, people spend the majority of their time connected to the internet. According to the reports, 88% of the total time is spent on mobile apps and this percentage continues to grow year after year.

If you want to make your mobile app successful, user experience plays an important role. There are thousands of applications available on the app store. If the user experience of your app is not good the user will in no time, shift to your competitors.

As a client, you need to ensure that the company you are choosing for your app development must look into such aesthetics while developing an application and can serve you with an app with a good user experience.

Applify has a team of technically expert professionals who are well experienced and prioritize the user experience at all costs. Click here to check our services.

4. Evaluate their reputation online

Your technology partner (aka mobile app development company) must have a broader vision. Their contribution towards your business objectives must not only be limited to delivering you a functional mobile app. But to open new avenues for your overall business growth.

So, dig deep into the overall reputation of the company online. Check out their previous client’s reviews on B2B review and rating platforms. If possible, get in touch with them to understand their experience of working with that particular app development company.

Feel free to check out our client reviews here!

If your research depicts that a company is passionate, driven by innovation, and wants to create a meaningful impact in the world, then that particular company is a good fit for your project’s success.

5. Evaluate the ratings

It is the general habit of everyone to check for the ratings and the reviews, be it for anything, selecting a movie to watch, or deciding on the best restaurant to visit. So why not for such a big decision as choosing the company for your app?

Well, now that you have a list of the top 10 app development companies, you need to boil down your search. But how? This can be done by evaluating the ratings of those companies.

According to statistics, 92% of B2B buyers are more likely to purchase after reading a trusted review. This can help you in ensuring the quality the company offers. There are various websites through which you can evaluate the ratings of the company.

For Example; Glassdoor, Clutch, google my business, etc are some of the websites to find out the reviews for the companies.

6. Quality analysis

One must always prefer quality over quantity. Cheap does not always work, especially when it comes to technical things.  A lot of coding is involved while developing a mobile app.

Quality check is one of the most important things you must look for in mobile app developers. If the app is of low quality then automatically it will affect the user experience. Ultimately all the efforts, money, and time will go in vain.

Quality check is one must thing to check out while choosing the right company for your dream project. One way of quality check can be that you directly reach out to the previous clients and they can give you first-hand experience of it.

7. How welcoming is the company for new ideas?

Most of the time the one who is planning to make an app has some definite ideas in mind about the app, but this is not the case every time. A good mobile app development company is one that must always listen to the needs and requirements of the client and accordingly work on that.

This shows how welcoming the company is for new ideas. Nobody wants app developers who completely take over the project and come up with their own product.

A good solution is developed when it is in the good favor of especially the client. Therefore a client must look for such a company in order to avoid future problems and clashes between the two.

8. Platform options

The final result of a mobile application is visible when it gets launched on the platform. Mostly the mobile applications are featured on Google Play Store and Apple App Store. The companies now opt for a cross-platform approach as this helps in saving time and cost.

A cross-platform application is a mobile app that is compatible with multiple operating systems and can, therefore, run on any smartphone, tablet, PC, smartwatch, and connected TV.

The company you choose for your app development must have a cross-platform approach. The key is to ideally find a platform that best suits your project.

Ready to build your mobile app? We are a leading mobile app development firm in Singapore. Get in touch with us now!

9. Management of the company

For any company to be successful it is important to have a good management system in place. If things are done in a systematic manner the output always comes out to be a successful one. This includes the delegation of work by the team as a whole.

The management of the company can be seen at the early stages itself. Deadlines do play an important role in any work. What if the company is working on your project but is not able to deliver on time?

Ultimately the client will have to bear the cost. Therefore this is an important factor to consider while choosing an app development company for your project.

The work of a company does not end once they deliver the product to the client. After-service is also equally important which shows whether the company is just working on development or do they respect after services as well.

10. Building relations

Relation building is a two-way process. For this, both the client and the company need to understand each other in order to be on the same page. Word of mouth plays a very important role in brand building. If the client is satisfied with the services of the company they definitely recommend others for the same.

The company needs to be with the client from the very start till the product or the service is finally rendered. This brings clarification at work while working as well as afterward too.

The company should be helpful in getting any glitches or errors fixed after they have rendered the service marking a positive impact on the client.

Final words

47% of retail consumption comes from smartphone apps. This will continue to be on surge in the near future. The need of the hour in today’s competitive world is, one must think about every aspect before giving a final say or selecting a company for building the app. 

As every coin has two sides it is possible that a company is good in one aspect but not in another. As a client, it becomes necessary for you to pick what best suits your requirements. The company must be interested in your business and not just app development.

If you are the one who is planning to make a mobile app for your company you can reach out to Applify, talk to our experts, and turn your idea into reality.

Innovative Technologies That Can Boost AI To Redefine Reality

Future of AI

Artificial intelligence has been a subject of both amazement and fear for tech pioneers. Many believe that it is the end of the human race. While others believe it to be a technology that can work wonders in the way we live and perceive reality. 

No matter how serious the arguments on both sides are, we completely agreed with Jeff Bezos when he said, “This is the golden age. We are now solving problems with machine learning and artificial intelligence that were in the realm of science fiction for the last several decades.” And it cannot be more true. 

Decades ago AI was just a fraction of humans’ imagination. Today with its real-time applications we can say for sure that the future of AI is bright and evolving.

Yet there are several more innovative technologies that when combined with artificial intelligence can make it 10x more useful and efficient. In this article, we will shed light on such trending techs and how those are being applied to the real world.

Evolution of AI

Although topping the emerging and trending innovative technology lists today, artificial intelligence traces its origin way back to 1943. Starting in the 1950s, the field of AI research swiftly grew with the years. And although time and again one or two trends might have tried to rob the spotlight, this innovative technology hasn’t ceased to evolve in its own time.

After almost eight decades, artificial intelligence has progressed in several new ways and arenas. From model to algorithm-based machine learning, today AI has taken a permanent spot on center stage. With a sharp focus on perception, reasoning, and generalization, this technology is ready to evolve in ways as never before.

AI taking over the present scene

Today there is no major industry that is not utilizing the perks and advancements of AI; modern AI – to be more specific. Modern AI is the one that performs objective functions by making use of data-trained models and can also be categorized as deep learning or machine learning which is, on its own, an emerging tech. 

There are several other innovative technologies that when combined with AI can make brilliant things happen for industries across the globe. The good thing is that enterprises are realizing this already. While some have majorly taken up AI, others are on their way.

  • Automobiles: Smart cars are not just a dream today. Many companies and tech giants are already investing their valuable resources into the development of AI-powered powered cars. And although it might take another decade, we will surely be watching AI change the way transportation works in the future.
  • Healthcare: AI is already being used in healthcare and the results are impeccable. This technology has given doctors and healthcare professionals a way towards quick and accurate diagnosis. Patient monitoring has become more efficient than before. AI has also helped in better drug discovery processes.
  • Education: AI has opened several new doors for virtual training. With its applications along with the extended reality, it had been a great savior in the covid-19 pandemic where AI was used immensely to train medical professionals in the time of no-contact and quarantines.

The future of AI in the post-pandemic world and its applications make it a top technology.

How will AI impact the future of reality?

Artificial intelligence is already a big part of our current reality and it’s surely going to be a dominant part of our future reality. As the big brands are coming forward with their own futuristic ideas of utilizing AI, it’s more than evident that soon we will be living in a world where everyday operations will be heavily dominated by AI models.

Google, for example, is working on an AI-powered virtual assistant that can place human-like calls and can make real-time reservations and appointments. Furthermore, the system is trained to understand words, context, and implications.

Innovative techs that can help AI in reshaping the future of reality

There is no doubt that AI is vastly innovative and one of the best technologies of the digital era. But like any good tech is open to explorations and adoptions, AI also fits well with several other technologies that boost it to work even better.

Here are a few such technologies that can help AI redefine reality in new ways.

1. Augmented Reality (AR)

Augmented reality is one of the techs that has taken over the gaming world and for obvious reasons. It is an interactive experience where the real-world environment is enhanced by digital components and information including visual, audio, and several other senses. Games like Pokemon Go and the lenses that we use on Snapchat, Instagram, etc are fitting examples of AR.

Combining AR with AI can completely change the whole experience as it makes use of deep neural networks that can easily replace traditional computerized approaches and make way for enhanced features like object detection and recognition, text recognition, and speech recognition.

Not just this, augmented reality when combined with AI has made the whole “try-before-you-buy” window shopping experience virtually. This feature is being heavily utilized by many fashion and makeup mobile apps and has hugely changed the way we shop. 

In the field of real estate, they have completely changed the processes of interior designing allowing clients to see the final vision in advance. Aircraft navigation and weapon aiming are some of the areas where the military has been utilizing the AI-AR models.

2. Virtual Reality (VR)

Unlike AR where computerized elements are placed in the real world, virtual reality is a completely simulated experience that may or may not be similar to the real world. 

The future of AI along with VR has a lot of scope with businesses adopting VR at a fast pace. Recently, there have been major advances towards the enhancement of VR and AI in order to bring these two together to create a reality that is beyond mesmerizing.

Take travel and tourism for instance. VR can give the tourists a virtual glimpse of what the staying experience will be like, AI can further help them make decisions about their trips. 

Besides this, there is a whole new level that the combination of VR and AI takes the everyday shopping experiences to. Shoppers can try out the products in the virtual environment. 

For example, if a potential customer is looking for a specific piece of furniture, they can try it out virtually on their mobile phone utilizing the virtual reality feature.

Putting AI in the mix, they will be offered better recommendations. AI can also be greatly helpful not just for the consumers but also for businesses. 

While VR makes for an easy shopping experience, AI can help businesses identify their key shoppers and an opportunity to understand them better, know what they like and improve their user experience and sales. 

3. Internet of Things (IoT)

The internet of things is an innovative technology that has helped us create several smart applications that have forever changed the way of living.

But the real driving force behind the IoT’s full potential is undoubtedly artificial intelligence. The two have been blended together for a long time now.

In fact, there is a buzzword that has been curated especially for these two combined. Yes, we are talking about AIoT that is short for Artificial Intelligence of Things and has completely reshaped the future of AI and how AI will affect the future of human beings.

There is more than one way where AI and IoT work together like a charm. Better risk management and prediction are the topmost benefits of the same. 

Combining these two technologies helps businesses predict a wider range of risks and so they can manage those and automate the prompt responses accordingly. Thus they can avoid cyber threats and work towards employee safety in a better way. AI also helps boost the efficiency of IoT operations.

Tech giant Google puts an AI system in its IoT processes to cut its data center cooling costs. In sectors like industrial manufacturing, equipment failure can drastically increase downtime costs.

AI-powered IoT can help in predictive maintenance where these businesses can predict equipment failure well in advance and get the maintenance done.

IoT is also one of the trending and sought-after techs by startups venturing in mobile app development today. At Applify, we have specialists who hold expertise in IoT applications. Take a look at our services.

4. Robotics

Every so often we are introduced to the idea of AI-enabled robots taking over the world, through movies, TV series, or media. Although this vision is not likely going to be true in the near future as AI is still in its beginning stage, the future of AI is surely bright and beautiful.

When we talk about robots and robotics, people usually have a perception of a machine that speaks in a computerized voice, is programmable, can perform locomotion, and automate certain tasks and do them better than a human. 

While many of those perceptions are unrealistic and heavily inspired by movies and media, there are still a few ways AI and robotics can go hand in hand. 

Weak AI allows a simulation of human thought and interaction. The robots have predefined commands and have appropriate responses. Although they do not understand the commands, they work efficiently towards finding the apt responses. 

Virtual assistants like Alexa and Siri are examples of this weak AI model in robotics.

AI and the future of work in the manufacturing industry is completely redefined. Robotic machinery used in packaging and manufacturing is used to carefully assemble parts of the products. 

Robotic surgeons are also gaining popularity. These robotic machines are used to precisely operate and remove the scope of human errors. 

5. Machine Learning

Machine learning is oftentimes confused with artificial intelligence. But the truth is that these are two completely different fields. Although they are quite often used in close proximity and work well together, both these arenas hold their separate grounds. While AI is the intelligence of a computer to think like a human, machine learning is the way of learning that intelligence.

Today both these technologies combined have taken over the world. AI and the future of work and businesses are bound to completely change once businesses start utilizing ML models in their workflow. Several famous brands are already utilizing machine learning to their advantage. 

Beverage giant Coca-Cola is well recognized for its famous beverage across 200+ countries. Being the largest beverage merchant in the world, the company has access to loads of data. 

But what has set them apart is the way they utilize that data and incorporate technology in order to search for new and engaging products for their consumers.

Automobile company Volvo makes use of the data in failure prediction of the vehicle parts thus highlighting when the vehicle needs servicing. It also uses ML processes in its monitoring process in order to increase driver and passenger security in emergency situations. 

BMW too uses big data and AI-enabled technology in its business model for improved design and engineering and increased sales. Counting on these brands, the scope of ML and AI in the future seems to be endless.

Will AI take over the world?

AI taking over the world is yet another concept glorified by AI movies and books where real machines will come after us and ultimately take over the world. Although the scenario can be similar in the context of reality. 

No matter what artificial intelligence and the future of humans hold, one thing we can say for sure is that AI is to dominate a lot of how we perceive our reality. And in the near future, we can expect it to develop into a much smarter and powerful technology. 


What the future of AI holds cannot be clearly defined as of now. But one thing that is for sure is that it will have a great impact on our day-to-day lives. Till now we know certain applications of artificial intelligence. With time there might come up arenas that might leverage this technology in different ways and change the world for the better. 

If you are a business or a startup, you might benefit greatly from the innovations that AI offers. From startup mobile app development to creating designs that offer futuristic and immersive experiences, the scope of AI is vast.

If you are looking to venture into such applications and looking for the best app design company for your business, Applify is your one-stop-shop. From AI-powered designs to app development, we do it all. So don’t wait. Get in touch with us today!

What are the benefits of Hybrid App Development in Singapore?

What are the benefits of Hybrid App Development in Singapore?

The surging popularity of mobile and web applications has pushed developers and designers to search for different kinds of developments. Nowadays most of the sectors, be it food giants, health and wellness, automation, or beauty, all of them have their own mobile applications so that the prospective buyers of the product can avail the services hassle-free. 

Gone are the days when people needed to go to the stores physically to buy the products and services, now everything is just a click away. Most of the buying, especially in the young generation, is done online. No wonder mobile app revenues are projected to reach almost $808 billion in 2022

The popularity of smartphones and tablets has made mobile application development an increasingly popular trend among business owners all over the world. But every business has its own needs and the user expectations may vary when it comes to building mobile applications. As technologies advance, there is a shift in the process as well. 

Earlier web-based applications and native apps were at the forefront when it comes to building mobile applications, in due course of time hybrid applications have picked up a lot of popularity. In this blog, we will shed some light on hybrid app development and its benefits. So without further ado let’s get started. 

What are hybrid applications? 

In general terms, a hybrid app is a software application that combines elements of both native apps and web applications. To put it in a broader perspective hybrid apps are basically web apps that have been put in a native app shell

When hybrid applications are downloaded from an app store and installed locally, the shell can connect to the mobile platform provided through a browser that is embedded in the app. It is visible to the end-user and its plugins & browsers run on the backend.

A hybrid app may be defined as an HTML5 web app within a native wrapper. According to the report of Low Code Explosion, 74% of the top 50 retail apps on the USA app store are hybrid apps. Some of the companies that use hybrid apps are Amazon, Walmart, Nike, and many more.

Are you someone who is struggling to have the requisite budget to develop native Android and iOS apps? You can opt for hybrid app development. With hybrid apps, it becomes easy to target multiple OS platforms, with one code and design. 

So if you’re looking forward to hybrid app development, Applify is the place for you. Get in touch with our team and turn your idea into an App.

Key Benefits Of Hybrid App Development 

Key Benefits Of Hybrid App Development

Hybrid app development has some core advantages. Below is a list of the most prominent benefits that you can experience as a result of hybrid mobile app development.

1 Enhanced UX/UI 

Hybrid mobile development combines the advantages of native and web apps. It offers a consistent and better user experience across iOS and Android platforms, embracing mobile e-commerce. 

Another key advantage of building a hybrid mobile app is that the content, pictures, and graphics can be loaded quickly, as it is not heavy in comparison to native or web apps.

The apps adapt to different device screens for quick data display and seamless data can be streamed. Because of the flawless UI experience, the chances of application approval on the app store further become high. 

2 Wider Market Reach 

To survive in this competitive world it is important for every business to be updated and stay ahead of the competitors. As hybrid apps with one solution can target different platforms, many of the companies have adopted a hybrid system for app development.

Every business thrives to cut down the cost in order to grow. The hybrid system is one that is cost-effective and can be used to tap a large number of users. 

3 Shorter Development Timeframe 

When it comes to app development, hybrid apps are easy to develop and they are also developed in a shorter time span as compared to native apps. The coder need not prepare a new code base for different platforms rather it can be done using the existing web development tool kit.

The code can be written by the coder across platforms using the knowledge base of Javascript and HTML.

4 Enhanced Performance

Hybrid apps are not dependent on network connections. As a result, they offer high speed and performance. The working of hybrid apps is more commendable as compared to progressive and responsive apps.

As far as the speed is concerned, hybrid apps exhibit better speed on all the devices even with a high number of users. For example, the performance standard of hybrid apps can be viewed with brands like Twitter and LinkedIn

5 Offline Availability 

A large number of the population on a daily basis faces internet connectivity issues all over the world, especially when it comes to rural areas. People there have limited internet plans or poor connectivity. Therefore an important element of modern-day mobile applications is offline support and it is one of the essential benefits of hybrid app development. 

Most mobile applications do not provide offline support. Statistics indicate that 70 percent of users abandon an app because it takes too long to load. Hybrid systems have the feature of offline accessibility because of which the end-users can use the app hassle-free. And without any performance glitches.

Final Words 

One thing that has grown progressively amidst this uncertainty is consumer spending on mobile apps and installations. Between 2019 and 2021, consumer spending on mobile apps witnessed a significant increase, reaching almost $50 billion during 2020. 

Hybrid apps have primarily contributed to the growth of mobile app development. More than 70% of the leading iOS retail apps are hybrid apps. Surely these applications are the future as they work both in the urban and rural framework. 

Wish to develop a futuristic hybrid mobile app? You are just in the right place. Applify is a leading app development company in Singapore with over 200 industry experts who are well versed with market trends and technologies. We can help you develop an innovative hybrid mobile app with a user experience that is unmatchable. Reach out to our experts today!

5 Ways Innovative Technologies Helped Win the COVID19 Battle

5 Ways Innovative Technologies Helped Us Win The COVID19 Battle

Modern innovative technology has many faces. It is a highly digital environment that can help you do things faster and achieve goals. But in the recent Covid-19 crisis the trending innovative technologies have shown their true potential to the real world.

In this blog, we have highlighted some innovative technologies that helped the world in fighting the Covid battle even before the vaccination was introduced.

You might have heard these technologies in the trending digital innovation context. But here these are in the healthcare operations and winning at it too.

Innovative technologies that helped us win the COVID19 battle

1. Wearable tech to the rescue

Wearable technology has made great waves in the field of fitness. Every so often we see this tech linking to one or another fitness campaign that we just cannot overlook.

But in the pandemic, wearable technology was thought to be of no use. Known mostly for tracking physical activity the Fitbit bands were rendered useless in March 2020 when the world was imposed with a global lockdown.

A report shows an all-time low physical activity at this time period. But in the recent past, it has not only been an innovative technology for fitness but has also emerged as a significant role player in healthcare during the Covid-19 crisis. 

US care homes utilized the wearable technology from CarePredict to monitor contact between patients during the Covid-19 pandemic. The Tempo bracelets from CarePredict were used as a call button for calling medical staff. It also acted as a digital room key for no contact entry, and a health and activity tracker.

These wearable bands used infrared light to connect to beacons on a wall in each room. They created a full record of who has been near whom in the facility and for how long.

Now isn’t wearable tech an allrounder? If you are looking forward to developing a mobile app for wearables, we can help you with it. Applify is a leading app development company in Singapore with experts who excel in mobile, web, and wearable.

2. Telecommunications for awareness

Telecommunications for awareness

Telecommunication is a technology that never got a fair share of credit that it deserves. Being the world’s largest communication platform, telecom was among the most used tech for Covid awareness.

How do you ask? Telecommunication played an important role in spreading the coronavirus message across India. During the early breakout of the virus, a majority of the population did not even know what was going on around the world.

That is when the telecommunication department took matters into their hands and played Covid-19 awareness messages and prevention techniques as a 30-second caller tune instead of the normal ringtone.

This seemingly small step acted as a great weapon in spreading awareness about the global pandemic across billions of phone users.

3. Artificial intelligence for treatment identification

Artificial intelligence has been an emerging and innovative technology for several years now. Year after year we see it among the top trending technologies list and it never goes wrong.

As artificial intelligence is ever-evolving, we will get to see much more of the wonders that it is capable of. 

Read our blog about the applications of AI.

The use of artificial intelligence in healthcare is not new. For several years we have been seeing one or another breakthrough in the medical industry using this technology.

But first, let’s talk about how this trending tech helped in the pandemic. Nuritas, a biotech company from Europe, revolutionized the tech by using it in discovering the antiviral peptides for Covid treatments.

The company used a robust combination of artificial intelligence and machine learning in order to identify key peptides for testing. Not only did this cut the research process short but also increased efficacy while the world was still eagerly waiting for the Covid vaccination. 

4. X-ray scans for covid detection

X-ray scans have been a medical holy grail for the longest of time. But the pandemic showed us how the crisis can help in motivating humans to improve technology and take advantage of it.

As the covid-19 infections surged in March-April 2020, one such team of doctors came out with an innovative way of using X-rays as a way of covid detection.

As the Covid infections increased across Europe and the United States in 2020, the doctors came up with brilliant software for chest scans through X-rays. This innovative technology again leveraged the artificial intelligence database of X-ray scans and neural networks.

It was trained in such a way that trained that it could differentiate chest congestion of the patients of pneumonia and tuberculosis, and tell them apart from COVID-19. The software could do so with 98% classification accuracy.

5. Blockchain for claim-sharing

Blockchain technology is yet again an innovative technology that has been soaring high for the past several years. In the recent past with the surge in cryptocurrencies, this technology has yet again gained a place as a top trending tech.

Besides that, it also is being heavily used in mobile app development for crypto. But is there a way that it could have been used in the medical industry?

We know that Blockchain applications have the potential to monitor disease outbreaks over time. This can be done through ‘ledgers’ that are both secure and can be updated several times every day.

Also, Blockchain is known for its accuracy and can be used to improve diagnostic accuracy and treatment effectiveness, and track drug and medical supplies among other uses. Blockchain can also be used to update and manage medical data and identify patterns of disease symptoms. 

One of the use cases of blockchain technology was Ant Financial’s online mutual aid platform, Xiang Hu Bao, in Wuhan, China. A blockchain-based collective claim-sharing platform that was used to process Covid-19 insurance claims.

It not only reduced paperwork and thus reduced the overall risk of human contact, but also let everyone monitor the entire process. 


Although the world is still fighting the Covid battle, one thing that we cannot overlook is that it showed us the potential of technology in healthcare. There were several technologies that came out as the shining stars even before the vaccination was discovered.

There were several technologies that came out as the shining stars even before the vaccination was discovered. Be it mobile applications or wearable technology, innovative technologies will always rescue humans.

If you are someone who is fiddling with an idea of any such mobile application that can help fight Covid-19 or any other healthcare crisis, now is the time to act on it.

Connect with us and take a step forward towards making a difference in the world. Let’s talk about your mobile app idea.

How Should Your Business Model Adapt To A Post Pandemic World?

How to Build a Business Strategy Post Pandemic?

The COVID19 pandemic has effected everyone. To some, it meant loss of life and source of revenue, while for others it was an opportunity.

Companies, who were struggling to thrive had to change their business strategy post pandemic. The sole reason behind this shift is that pandemic has completely changed consumer habits and needs. So, the existing strategies of business went completely out of place.

It will definitely take some time for us to understand the complete adversity of the situation. However, we have learned quite a few valuable lessons amid the COVID19 situation that might be helpful in the post-pandemic world.

We learned that not all businesses died a gruesome death. Some were able to increase sales during the pandemic itself, due to the change of consumer habits.

While there were some temporary changes in the habits of consumers, some habits might be long-lasting and affect the market and businesses post pandemic.

So, if you are an entrepreneur and still coping up with the situation, following these steps can help you evolve your business strategy post pandemic for success!

Steps to build your business strategy post pandemic

5 Steps to Build Your Business Strategy Post Pandemic

1. Flexible and technologically advanced business model

The pandemic has forced a huge number of people to work from home. This is a complete shift from the early work model. But the change was not an issue. The main issue was how to cope with the change taking place.

As many organizations did not have proper technological infrastructure for the workflow to be smooth. Thus, many businesses ended up losing their credibility and sales. 

In situations like this, companies had to make rapid changes that required quick decision making. And this is something that is a must to cope with for businesses even in the post-pandemic world.

Nowadays, emerging entrepreneurs are investing in tools and technologies that make their modern workflow much more agile and seamless. So whether you are an enterprise or startup, you need to integrate your business strategy with modern infrastructure.

However, it is important to understand that both of them should be backed up with technology and flexible enough to adapt to the hardships that might arise in the future.

An example of a technology that businesses can adapt for a better workflow can be distributed cloud computing.

2. Re-evaluating growth opportunities

Although the pandemic has had adverse effects on many businesses, some have really taken it as an opportunity to reevaluate. And you can do that too.

A successful business is one that can convert any hardship to its advantage. But this needs a bit of thought and focus. You can start simply by mapping the potential ramifications of behavioral trends to identify what is working for your business.

It can be either certain specific products or business opportunities.

It’s time you look up at every aspect of your business strategy and try to find out the KPIs that can work in your favor. As consumer habits change you are sure to find something in your closets that will help you grow in the post-pandemic world.

For example, as the post-pandemic world is all about user engagement, maybe building a mobile application might fit in just well for your business!

Applify, is a top app development company in Singapore with over 500 successful projects delivered. You can take a look at our services and choose as per your business needs.

3. Do not be stuck with a single perspective

Now may be the right time to open your eyes. Maybe you have been blindly following a certain business strategy post pandemic that had flaws.

So it is time to be more cautious and take a look into the complete strategy and understand what is failing. The same can be the guiding principle for your competitor analysis.

You can start by asking questions such as:
  • Who is doing well? 
  • What market segments are your competitors focused on? 
  • What new products or services are they launching? 
  • Or if not new what are the existing products that are working well for them?
The same can be extended to your customers. Ask yourself questions: 
  • What are the new behavioral aspects of your customers?
  • Who are your loyal customers? 
  • What new needs do your customers have in the post pandemic world, and what are they paying looking for the most?

The post-pandemic world is a really smart and modernized workplace. You will not survive the competition if you are just seeing the market through your eyes.

It’s time to bring in multiple perspectives and be aware of everything going on around you.

4. Give your business strategy a makeover

If there was something you were looking forward to adding to your business strategy, but never got the time, it would be now. Now that you have analyzed the markets and customers and your competitors, maybe there is something that will adapt in all these scenarios?

Try to rethink all the strategies you contemplated but never applied.

Your new business strategy “post pandemic” will be shaped by the demand and supply changes in your industry. So it is time that you leave the old patterns of work and try to give your business model a complete transformation by looking for strategies that are customer-focused.

Also, to find out what business strategies will work best in the post-pandemic, ask yourself questions like 

  • How do you create and deliver value?
  • Who you can partner with?
  • Who are your customers?

5. Choose your platforms wisely

As the customer habits changed, there were certain platforms and categories that worked better than the others. Maybe that was because they adapted to the pandemic and looked for the crises-infused needs of the customers?

The same is the case with you. You have to look for the platforms and partners wisely.

Maybe your business can partner well with a certain platform that you haven’t ever given a thought to? It’s time that you take a look at all your KPIs and then look closely at where you can spread your range.

There are certain platforms that did great even in the pandemic. Find out ways of collaboration and partnerships. 

Final Words

The pandemic has had us in frenzy for the longest of time. But there were businesses that were not bothered by this crisis and worked out their business strategies in a way that there was no stopping.

You can be one of them too. All you have to do is take some time out and look deep into your current business model and adjust it accordingly. Maybe it gives you a way of expanding your customer base.

The post-pandemic business world is appearing to be one with really smart and technically advanced business models. So if you do not want to lag behind, start today and be willing to transform.

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