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Android App Permissions and How to Manage Them

welcome screen

With one of the highest smartphone penetration rates all over the world, Singapore runs on mobile. We use apps for pretty much everything these days.
Since apps provide us with so much utility, they also make use of our phone’s hardware and storage resources.
Unconsciously tapping away ‘Allow’ before we want an action to be done through an app is where we need to pause a little and think- Allow what, deny what.
We have at least some control over it, thanks to Android’s guidelines to app developers to ask for permission before they can use any of it.

2018 had been a year of privacy controversies hitting the tech bigwigs. It has brought the issue of app permissions, which we generally overlook, to our attention. So, knowing about app permissions and managing them becomes essential today.

No android app can use your contacts, SMS facility or your camera, etc. without you allowing it. The permissions invoked when you launch the app now, unlike older times when such permissions came during the installation.
Today’s apps should still be able to work when you deny them the permission for some specific action, without some services, that is. If you still request the action, it will again ask for the approval. For example, your payment app wants to make use of your contacts, you deny it first, but when you wish to send money to someone in the contact list later, it will ask you for your permission again. If you still deny it, you will not be able to use the facility, but other services may still be available to you.

Here’s a look at all your app permissions for your Android phone. The screenshots are from Android 8.0 Oreo device and are similar the older versions.

app permissions


  • Body Sensors: allows your fingerprint data, health data like heart rate, step count.
  • Calendar: allows the app to add, delete or edit events.
    You would not want to divulge personal events like your doctor’s appointment to any app.
  • Camera: for taking pictures and videos, scanning QR codes. Make very sure the app needs it to function.
  • Contacts: allows access into your contact and address book for reading and editing contacts. Having malicious people send phishing, and other spams from your id are scary.
  • Location: for know your location through GPS and to offer localized services or meaningful ads. Some stranger knowing exactly where you are and when makes you 200% more vulnerable.
  • Microphone: for audio related function. Losing control over your mic would be crazy.
  • Phone: allows access to phone number and network. Used for making calls and editing call logs. These days everything is linked to our phone numbers even sensitive banking detail too making us susceptible to harm.
  • SMS: allows to read, send and receive SMS/MMS. And you don’t want malicious apps spying the content or sending out spams.
  • Storage: allows reading from and writing into your phone’s memory.

There were a couple of additional permissions too which are more private and rarely requested by apps like car information and reading instant messages.


Managing App Permissions:

Permission once given is not permanent, and you can choose to revoke them anytime you want.
There are two ways to do this.

One, If you want to holistically look at which all apps make use of what components of your phone you can go into your Android Settings and look for Apps and Notifications. After tapping on App Permissions, it will list all categories with the number of apps mentioned. You can tap on the category and look at which apps are making use of that category and change that status.

Two, you can go for an app by app basis by choosing App Info from the Settings Menu. Choose the app for you want to manage the permissions. It lists the permissions that requested and you can change their status.

Next time, while tapping on ‘allow,’ always be aware of what the app wants to get done and will it need access to the elements it is demanding?
For example, Instagram will need your camera and microphone to allow you to upload pictures and videos, but it requesting your contacts or SMS is not necessary, and you can deny that.

When you wish to install an app, credible developers always explicitly mention all the permissions that the app needs in the description of their Google Play Store.

And, always remember these permissions are not permanent and can be withdrawn anytime you want. To be safe, avoid any unreliable apps which demand unnecessary permissions.

Happy and safe surfing!

Holidays Advice for Entrepreneurs: Prep now, Chill Later


Holidays are an exciting time for everyone. All of us expect a period of no stress, ample family interaction and chilling.
But that might not be the case with entrepreneurs. Because they could be dealing with clients being distracted, employees taking leaves, and increased personal commitment which they find no time to squeeze into.

For Singapore especially, on days like Christmas, New Years and the Chinese New Year people go in for breaks, and that might not be consistent with an entrepreneur’s schedule and leads to hiccups in the processes.

Here’s what you can do to avoid all these issues and go about chillin’ like a villain this holiday season.
This is your last moment guide to preparing for holidays.

  1. Make a Work Plan:
    While Holiday centric strategy, I believe is already in place for you since its just 4 days before Christmas. I talk of a specific plan of finishing off all that was in the checklist by distributing it over the three days evenly and not slog for the last working day.
    It’s better to focus on conversion than getting new leads at this time, so get those sales calls completed.
    Review meets with the team that you have been postponing- now is the time to get them done too. Ending the year with a retrospection is way better than starting the new year with critiquing feedback from 2018.
  2. Budget:
    Holidays need an individual budget- In the office or at home. There’s so much to be done (that I have mentioned ahead) that requires funds.
    Cashflow in the season might not be as regular owing to delayed payments. Rather than making sudden expenses that disturb the scheme, set aside a different budget for spending on your Christmas Party, Holiday CRM and other end-of-year stuff. This can save you from shocks on seeing your credit card bills later.
  3. Holiday Cards:
    CRM does not end with your delivery of product or services. For networking to run long and fruitfully, certain gestures like sending out holiday wishes go a long way.
    This is one sweet way of maintaining your association with your clients so that you are never out of their minds if ever a similar need arises in the future.
    Offer festive discounts, remind you to leave you feedback or say thank you for choosing you and do a latent marketing trick too.
  4. Connectivity:
    Though ideally, an entrepreneur should never be off the grid, holidays are a time to unwind, and even you are allowed that.
    But make sure you are still reachable if the need arises.
    If you are planning to travel, remember to set an out of office/vacation autoresponder in your email.
    These days numerous apps allow you to connected without any hassle.
  5. Rewards and Recognition:
    You didn’t win that stellar deal alone. Neither did you deliver it alone. Your team made it possible. The festive season is also a time for recognizing all the hard work your employees had put in over the year. Reward the great performers. This doesn’t necessarily have to be monetary rewards but maybe titles or other perks that will uplift the morale and add on to the spirit.

How the year ends has a lot to do with how the next begins. If you are stress-free, energized and rejuvenated, so will your team and will go into 2019 zealously.
Singapore boasts of being among the best flourishing grounds for startups and the holiday season calls for collaboration, gratitude and purposeful reflection.

The author is the Co-founder cum Chief Commercial Officer of Applify, an award-winning app development firm and has recognized among the top 300 B2B companies globally.

What is Emotion AI and How It Will Make Apps More Personal?

blog_applify_how AI making apps more personal?

Imagine walking into a mall profoundly exhausted. An app immediately recognizes your negative emotions and suggests you spa services at the 2nd floor or an easy checkout option for all your shopping, no matter where you are without having to look for a counter all through huge Singapore malls.

A candidate walks in for an interview with a big company. On being asked questions, cameras in the room detect her behavior that might not be visible to her human interviewers and hence help them assess her credibility better.

This is the power of Emotion AI.

While app development in Singapore has grown immensely over the last few years but with Emotion AI’s entry into the tech scene is going to bring newer avenues into the field.

What is Emotion AI?

Emotion AI refers to the technology that allows machines or computers to identify, analyze and process human emotions. It can detect and hence respond accordingly to people’s mood and behaviors.
While we are already familiar with AI and IoT, Emotion AI is the apparent next level to these.

Emotion AI may use biometrics, voice, and face recognition techniques to process the human state of mind.

(This very obviously reminds me of the movie Her, in which the lead character Theodore, falls in love with a computer algorithm, Samantha. Samantha was just the voice of a human female, which could detect, perceive and respond to Theodore accordingly, just like a human would.
Is that what the future of bonding holds? Who knows!)

Emotion AI and App Development:

Emotional AI can be used to design more personalized experiences apps deliver to their users.

Till now, we have seen APIs giving apps a higher functionality. But with AI which can capture and interpret the mood of the user, apps can offer a whole new world of customized experience.

It is true that as an increasing number of our activities shift to the digital space, the one-size-fits-all approach is bound to fail.

Creating an app in Singapore was never a tough game, and now app developers are trying to incorporate such intelligence into the apps which can lead to never seen before benefits to humanity.

We have already seen the dawn of AI in customer servicing through chatbots and Siri, Alexa and Google Assistant increasingly getting smarter with user demands. For now, these rely on Natural Language Processing using verbal commands to perform desired functions

And with app development companies working to integrate such intelligence into their processes, apps can offer a lot. For example, a gaming app that perceives the mood of the players and responds to it by reducing or increasing the difficulty of the challenge.

Today wearables can monitor some essential physical health parameters, but in the future, we could see emotion sensing wearables monitoring the mental health of a person 24/7.


Emotions play a huge role in deciding how we humans behave and building apps that serve humans needed to be addressing their feelings.
The way forward with Emotion AI seems pretty interesting with so much that can potentially be done. App development is a dynamic field as all new technologies, be it blockchain, IoT or AR continue to make forays into it.

8 Most Promising App Developers in Singapore for 2019


For an advanced economy like Singapore, almost everything happens over technology. Mobiles dominate the internet space, with people spending more than 3 hours a day on their smartphones.
Every business wants to make the best of this fact and take its operation to the next level by having the best app.
We put together a list of best app developers in Singapore that show great promise for the coming year.

Having customers repose their trust in the firm is the biggest win for any business. It is especially the case with IT services because these are long-term deliveries and need a continued association. Hence, winning trust is something app developers take very seriously.

The following app developers have been at the top of their games by delivering high-quality service all through 2018 and show immense potential in taking forward their fantastic work in 2019 as well. The list has curated after research on parameters like quality of work, client reviews and value for money.

  1. Rainmaker Labs
  2. Frontline
  3. Applify
  4. Swagsoft
  5. Singsys
  6. Codigo
  7. CodiGeeks
  8. Skylark

These best app development companies have made it to our list of Promising App Developers for 2019

Owing to their expertise and trust reposed in them by their customers and are discussed below in detail individually.

1. Rainmaker Labs:

Rainmaker Labs is one of the leading mobile solutions company specializing in e-commerce, mobility and big data systems.
The company has worked for various clients since its inception in 2011 and has provided integrated mobile solutions for challenges in retail, transportation, and others.
They build both Android and iOS apps and promise to be value driven in their approach.

2. Frontline:

Frontline is a Singapore based mobile app development company which established in 2010. The team specializes in creating user-centered apps in iOS, Android, web and cross-platform.
They have created apps for various industries like online learning, restaurants, payment and property rental. They have worked with big names like HP and many government authorities. They also offer mobile strategy, UX design, Real-Time Analysis.

3. Applify:

Applify has emerged as one of the fastest growing app development companies in Singapore in just 4 years of it’s coming into being. It has expertise with both Android, iOS and has ventured into the wearable market as well.
With its exceptional record of services provided, it already has worked with top enterprises like NLGIC and ANT Technologies of Singapore. Their understanding of the Singapore demography and its multi-dimensional approach helps it to deliver its projects with unmatched precision.

4. Swag Soft:

Swag Soft has made its place in the list of top app developers.
They have a team of creative and talented people who pay attention to detail and have made a mark for themselves in the AR/VR field. Games that they worked on have featured and also hit the top spots of the app store categories.
Apart from providing Android and iOS development, they also offer app marketing and a particular focus on game development.

5. Singsys:

Singsys, with headquarters in India, is a professional team of skilled and talented UI/UX designers, web developers and app developers with the vision to achieve customer satisfaction. They focus on creativity and comprehensive web solutions.
They have made web and mobile applications from various portfolios like beauty and health, real estate, finance, and social media, for numerous Fortune 500 companies like Samsung.

6. Codigo:

Besides Android and iOS app development, Codigo also provides web development, digital marketing ever since its beginning in 2010. Their quirky designs have been a hit, and their significant presence in the digital marketing space has made them grow popular.
They have built swimming tutorial apps, dine-in apps, on-demand contractor apps, etc. Their work in apps shows excellent promise, and hence it has made its place on to this list.

7. CodiGeeks:

CodiGeeks have an experience of 12 years in web and mobile applications.
Their mobile app development team offers the creation of UI/UX designs, prototyping, app development, app testing and app deployment to App Store and Play Store. They have built various Android and iOS apps right from e-commerce ones to donation ones.

8. Skylark:

Skylark is also one of the leading app development companies and has been in operations since. Their work includes making apps for a wide range of industries like healthcare, education, retail, transportation, and even oil and gas. Although established in Singapore, their team members are not limited to geographical boundaries.

We hope this list helps you to choose the best app development company to help digitize your business or give wings to your perfect idea.

What Makes an App Stand Out?


There are over 2 million apps each on the Apple App Store as well as Google Play.
There are multiple apps for everything you want to get done.
Read news? Ordering Food? Play Quiz? Users today have hundreds of options to choose.
That the number is growing every day, is not surprising at all.

App developers churn out apps that hit the Singapore market now and then but what makes some apps successful while others not?
What makes some apps become a habit, (how many of us are addicted to Instagram, right?) while some go into the bin right after the install (if at all it gets noticed first)?

People download apps and prefer them over websites because :

  • They are more appropriate.
  • They are faster
  • To get discounts/rewards or other benefits
  • To get more personalized service.

Thus, the right app is what will keep your customer happy.
As a complete Internet addict, I have spent enough time browsing, installing (and uninstalling) and using apps to bring you this list of features that make an app stand out.

1. Your app should be an answer to a query:

Why will someone go to the app store in the first place? To look for tools to fix his/her situation.
If you build your app without a clear purpose as to what problem will it solve, it will never be successful.
The first step towards getting an app is this, think of it as a solution to a problem.
An app for sending gifts to a relative and want them to live tracked?
A gaming app to keep away the blues and boredom?
An app to control the use of other apps?
As Simon Sinek says, start with the why!

2. Offer personalization:

The primary reason someone downloaded an app was to get a more customized version of what there is to offer.
As soon as a user downloads the app and launches it, there should be a welcome an onboarding guide and welcome messages after the secure login.
(Heck, I love cute words like Howdy! Snigdha, Welcome aboard.)
Once the login details fed into the app, the app should instantly personalize the home page according to the gender, location, etc.
How absurd it would seem to someone sitting in Katong being suggested warm parka coats on the home page is a big no.
Refining suggestions based on search history or previous purchases can offer better personalization options.
If you build your app or hire an app development company, this should keep in mind at all times.

3. No compromise on performance:

Picture this: You are in the middle of completing your transaction the perfect pair of shoes you saw, but the app keeps collapsing when you go to the cart.
Alamak!! How frustrating is it!
Out goes an app, if it cannot deliver value with good speed, fewer data, and a minimal effort. A maximum number of consumers would retry a mobile app only once or maybe twice if it failed to work the first time, not any time more. The poor mobile app experience is likely to discourage users from using an app again

To ensure that the app runs perfectly, it should undergo an intensive testing procedure. It is essential that the testers are skilled to provide rigorous checks. All bugs or glitches should be taken care of because any app hits the market.

4. Clean but effective UI

app design_applifyblog
If you open the Uber App, it is evident in the very first sight what the app is, what it does and how to go about doing it. That is the power of a great user interface. There is no clutter, no noise. The solution to the need is at the fingertips in a matter of seconds.
Little things like the colors and fonts used, the touch space, accessibility make a significant impact on the user and make him/her remember the app. The navigation needs to be simple, the app should allow most of the operation via a single hand. Such checkpoints to your app developer will enable them to design your app better.

5. Prompt Customer Service

No matter how advanced technology gets, there is nothing parallel to human touch. It is always nice to know that someone cares. Customer service plays a role here. If you can make your customers believe that they are valued and at the center of what you do, you are winning. Don’t you keep going back to the same restaurant where you treated like a king? It is the same with apps.
Have instant chat options, give various means to reach out- emails and contact numbers which are readily answered.

6. Good level of engagement

app_engagement_applifyblogIf you build an app and forget about it, so will the user.
Also, to create more revenues from your app, it is important to keep your users engaged, so they make use of your app.
(Domino’s almost makes me want to order a pizza when it sends me that ‘We miss you’ message.)
What comes in handy here are push notifications and in-app messaging. These notifications are way better than emails since they directly show on the home screen of the smartphone. People are more likely to click on push notifications than a passive email.
Image source
But this should be done sparingly and strategically, or it will end up being another annoying feature of any other app.

Aren’t we all in the pursuit of the perfect match always? Whether a person, a hotel or a job. Same goes with an app.
There might be hundreds of thousands of options for anything but what makes an app the perfect match for your need and makes it stand apart are these points.
You can talk to app development experts in Singapore to make that happen for your business.

Which are the apps that you are addicted to?

Applify Features at GoodFirms for its Robust Mobile App Development Services in Singapore

Best Mobile App development company in Singapore

The firm’s exceptional mobile development services get recognized by GoodFirms to list them among the best mobile app development companies in Singapore.

About the Company

With five offices spread across three continents, Applify is one of the leading IT solutions and development service provider. They have award-winning digital centers in countries like UK, India, USA, UAE, and Singapore. Applify offers services such as enterprise mobility development, mobile app development, and marketing, UI/UX designing and long-term maintenance for the same. They are a collective bunch of designers and developers with the versatility and diversity of high-quality talent.

GoodFirms’ Research Process

GoodFirms is a research and reviews firm which located in Washington D.C. They evaluate IT solutions and services providing company to aid service seekers in their quest of IT services — researchers at GoodFirm conduct thorough analysis of such IT companies across the globe using three crucial parameters: Reliability, Quality, and Ability.

Applify’s Ranking Category at GoodFirms

Applify has been rendering outstanding mobile app development services in Singapore. With a team of a project manager, top-notch developers, genius designers, and a marketing guru – they develop long-lasting bug-free mobile apps. They develop cross-platform apps, iOS, and Android apps, and apps for wearables like iWatch. The team stays updated with the latest technologies and frameworks needed for the work: Ruby, Node.js, MongoDB, Quickblox, Sinch and a lot more.

Seeing Applify’s success in developing unique mobile apps, GoodFirms listed the firm among the top mobile app development companies in Singapore.

Future Potentialities of Applify at GoodFirms

  1. Android Development

    Applify empowers their clients’ businesses by reinventing existing Android app development for the high-pace and technology-driven world. They leverage the potential of the best industry skills and the latest technology to provide user-friendly app solutions and services. This eventually helps with business growth and proficiency of the clients and, drives the firm’s legacy towards a future ruled by technology. The team’s working terminology is based on smart and straightforward app development. They work towards creating applications that are easy-to-use, adaptable, and affluent with user-friendly features.

    Onlooking their Android app development services’ structure in making the most convenient and friendly apps for its patrons, GoodFirms believes that Applify is likely to position itself among the international list of top Android App developers.

  2. App Design Development

    Applify designs interactive, audience-centric, and creative UI designs which are loved by clients. Their team of designers is apt in resolving the complexities and designing of mobile applications. Their developers create intuitive designs and enhanced functionalities using the latest technologies. They design the app in such a way that it maps with the map the clients’ vision. They ensure third-party feedback to guarantee the overall success of their designs. The team offers services in App designing such as iPhone, Android, iPad, and Windows app designing, app logo design, custom templates, custom themes and many more.

    Applify’s high-quality work in App designing services enables them to arrive soon on the list of top mobile app designing companies.

About GoodFirms

Washington, D.C. based GoodFirms is a maverick B2B research and reviews firm that aligns its efforts in finding the top WordPress development and web designing companies delivering unparalleled services to its clients. GoodFirms’ extensive research process ranks the companies, boosts their online reputation and helps service seekers pick the right technology partner that meets their business needs.

Why Every Singapore Business Should Capitalize on e-Commerce NOW?


Shopping has been dubbed as the national sport of Singapore.
Yet penetration of online shopping here is very low, compared to even lesser developed economies.
While some would call the island geography of the state as the reason for it but, being one of the most advanced marketplaces in the world, Singapore has got no excuse to take the digital space non-seriously.
If you are a local business operator at Singapore, now is the time to act and start offering e-commerce to your customers.
Here’s why:

1. Growing Online Shoppers:

Source: Statista 2018

The number of people connected to the internet is growing every minute and it is natural that their shopping behaviors are going to be affected by it.
The number of online shoppers has increased steadily as shown over the last few years and is expected to touch 4.4 million users by 2021.
The Ministry of Communications and Information also admits that ‘e-commerce would make up 6.7 percent of all retail here, triple that of the 2.1 percent figure in 2016.’

The revenues through online shopping are also predicted to double up from a $4 billion to $8 billion by 2021. If this does not make you want to get your stuff online, nothing will.

Source: Statista 2018

2. Knowing your Market:

E-commerce lets you have insights into your operations and sales. Being able to analyze your markets is necessary to take targeted action to increase sales.
E-commerce not just lets your customers access your product/service easily, it automatically collects and compiles data which can be used to focus better on sections of your market geographically or demographically. Like, e.g. If I see a scope for growth of customer base from the Western region for my shoe startup, I would want my strategy to shift from a holistic approach to this particular area.
This also comes in handy while planning and strategizing your future.

3. Understanding your Customer:

Knowing your customer has always been a tricky road since traditional times. But with e-commerce, you get that easy.
When users visit your website or launch your app, you can have insights into how much time they spent on it, what part did they spend the most time on, etc.
While providing your customers a more personalized service by having them log onto your app or website, you can enhance their experience with your brand manifold.

4. Greater Revenues:

E-commerce offers an opportunity to widen your customer base by transcending physical barriers. Making your service or customers access to a larger audience is one way of growing your business. Because in the end aren’t we all trying to make our books profitable?
By 2021, the over 4 million online shoppers are expected to be spending over $1700 on e-commerce. The time is ripe, the competition is still low and there is a huge scope for growth.
Now the question remains will your business be one of the enterprises to benefit from this or not?

If you are looking for making your startup go digital by having an app or website, contact us for a free consultation on it.

Why Fintech is the Buzzword in Singapore?


Fintech or Financial technology is the use of technology in designing and delivering financial products or services faster and cheaper.

According to a LinkedIn report, 10% of Singapore’s startups are in the FinTech arena, making fintech the buzzword for the city-state.

Singapore also recently organized the world’s largest FinTech Festival which was attended by a host of dignitaries from around the world like heads of states Justin Trudeau (Canada), Narendra Modi (India) and institution heads like Christine Lagarde (IMF) among others, where it was agreed that FinTech is the future of finance.

“A new wind of digitalization is blowing and money itself is changing. We expect it to become more convenient and user-friendly, perhaps even less serious-looking.”- Christine Lagarde

FinTech has also allowed commerce to transcend physical boundaries with minimal or no currency conversion fees, this report by AsiaOne is an example.

Like any field, economic activity and finance are also being revolutionized by digitization. We are not only seeing economic processes being automated, but the shrinking role of cash and newer forms of currency are challenging the way we transact business.

Singapore with its unique demography is just the best mushrooming ground for FinTech startups and here’s why:

The rise of Mobile and Mobile Apps

Not only are organizations aware of the fact that mobile is the future of everything but are also investing in various mobile apps which offer FinTech solutions.

applifyblog_fintech                                                                                                                                 Image source: LinkedIn
Here are some examples:
Singapore based ‘fastacash’ provides a global social payments platform which allows users to transfer money along with photos, messages or videos, through the social network via a secure link.

MoolahSense, Singapore’s first crowd-financing platform aims to connect established businesses seeking loans for capital expansion, purchases or other needs to the investor community.

TOAST is a Peer 2 Peer money transfer app that allows people in Singapore, Hong Kong to remit money back home directly from a smartphone without the need for banks.

These are just a few from the ever-growing list.

As cash-based transactions are decreasing daily, enterprises in Singapore are opting to have their business run through an app. If you want that for your business too, you can refer to my blog A 4 step guide to choose the best app developer in Singapore for this.

With options of API integration, biometric authentication, and higher flexibility, mobile apps have become the platform for flourishing fintech space.

Fintech has served a lot of purposes: It has helped to make digital transactions faster, less cost-intensive and above all transparent.

While we can’t say for sure if the era of Fintech apps will make banks obsolete completely in the future, but we surely believe that FinTech is here to say and the time is ripe to make forays into the sphere.


DAPPS: All You Wanted To Know(And Should)

What are DApps?
In 2016-17 cryptocurrencies kicked up a storm, bringing Blockchain technology to the forefront.
DApps or De-centralised apps are the application which is based on this Blockchain.
Nobody owns them, yet everybody governs them!
Find out more in this infographic we made for you.

Choosing The Best App Developer in Singapore: A 4 Step Guide


Businesses these days are increasingly going digital. Be it the store selling ‘bak kwa’ at the corner of your street or a big real estate firm, everyone has a mobile app for its customers and is no longer meant only for large-scale organizations.
Mobile apps have significant advantages over a website because they increase customer engagement manifold and create a lasting impact.
For a market like Singapore, which has among the highest internet penetration rates in South East Asia, having a strong digital footprint is even more important for businesses. And having an app is one sure way ahead. Applify_BlogSingapore
While choosing any app development company for your business, it is important to keep certain things in mind that ensure a smooth sailing experience for you.
We are putting together a 4 step guide for choosing among the various app developers in Singapore.

Step1: Decide


Your project can either be only a development one, a design and development one or a complete solution involving strategy, launch, post-launch, and maintenance. So, shortlist companies based on the preferences of your project. Not all companies offer end to end solutions. Do you just want development? Or the strategy too?
Do you want your app for Android, iOS or both? Singapore has over 55% Android users but a significant population uses iOS too, so it is suggested that you build your app for both platforms.
(Source: http://gs.statcounter.com/os-market-share/mobile/singapore)

Step 2: Assess Credibility

applify_blogClutch.co lists thousands of app development companies and sorts them according to your need- by platform, by vertical or by location.
! In projects that require intensive development, it might be better to avoid freelancers. One-man armies generally might not possess the level of expertise needed for all the functions especially when it entails e-commerce and database linking. !

  • See portfolio:

    The first impression is important when dealing with screens. Visuals play a major role in deciding how good an app is. If the developer is a good one, they will have laid enough emphasis on the UI/UX design of the apps. Excellent user interface and eye pleasing visuals go a big way to judge how well an app does in the market.

  • Previous Clients:

    Reviews from previous clients and their experience with the firm create credibility like nothing else. You can go to clutch.co to refer to verified reviews by their clients. If possible, get in touch with them for a feedback on their services. Check out the clients’ applications and decide accordingly.

Step 3: Communicate: 


Using the above criteria shortlist a couple of app developers who satisfy your requirements. Contact them and talk to them in detail about your project: what is your aim, target audience, the kind of experience you want to deliver to users. It becomes necessary that your vision gets conveyed very clearly as to allow them to replicate that for your app.
At this stage, it is essential to ask the companies questions about how they plan to deliver your requirements.
‘Who will work on the project? Will it be paid employees of the company?’
‘ Who is going to my touch point?’ It is important that this person remains the same throughout the process.
‘What timings will the team be available for coordination and reference?’
‘How flexible are they in terms of changing demands within the process?’
Ask them if they will provide a prototype.
A clickable prototype is like a demonstration of how your final app will look and work, that is provided to you during the journey of its development. This allows you to assess the progress on the work as well as suggest the design or other inputs beforehand rather than waiting for the project to finish and then make changes. This proves to be immensely useful in saving both time and money. Applify, with its team dedicated to creating your dream app, furnishes a clickable prototype for you to test.

Step 4: Cost Analysis:


While for enterprises cost is a big factor, deciding on the app developer solely on it might not guarantee the best results. After you have had quotations from all prospective service providers, critically analyze the cost versus the output.

  • Timeline:

    According to Jason Fried, the founder of Basecamp and author of Rework, ‘The longer it takes to develop, the less likely it is to launch’. This statement emphasizes the importance of timeliness. If an app development company promises a lower price but takes longer to launch your app, you will incur heavy overheads thereby decreasing the efficiency. E.g. if you have an apparel business and planning to launch an app for online shopping soon, an app coming in the market after Christmas will mean a lost opportunity.

  • Understanding of market:

    For a firm to deliver to you your ideal app, it is important that they have an understanding of the demography of the market the app will serve to. Cheaper options might not assure this and hence, it is safer to pick developers which have worked in Singapore and know its demands.

Cheaper service might not necessarily mean the best for you, neither does the most expensive one. So choose wisely.
Having the best app is the way forward to create a lasting impact on the market and ensuring success in the ever-evolving business space with dynamic technological advances.
While there is no dearth of app developers today, finding the right one can be a dodgy affair.
With the above steps in mind, we believe your dream of having the perfect app for you will allow your enterprise to scale newer heights.

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