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Mobile App Development For Foldable Devices


Technology in mobile phones is has reached a new age of development. The evolution from the handy devices to flips and later touchscreens. The recent addition to the family of smartphones is the foldable devices. Although many do not consider it a new concept but just an innovation of the past ideas, the technology is always new.  These foldable devices include flexible display technology that incorporates electronic visual presentation.

Recent years have witnessed the fact that consumers are showing interest in flexible display options. Things got even better when a big brand like Samsung brought their foldable devices to the market in 2019. And now even Apple is all set to join the bandwagon. So now that these cult favorites are coming up with their own devices, we can only expect this trend to rise higher.

How are foldable devices helpful?

Foldable devices work on flexible OLED display technology. This is way thinner than the usual mobile phone screen panels thus making mobile phones and smartwatches thinner. Let’s take a look at some of the advantages of these foldable devices.

Greater flexibility & space

Foldable devices have given the developers few new and innovative app ideas. Firstly as these are intended to have more space, developers can now create great apps giving qualitative experiences for all the diverse forms of multi-window. For instance, the banking apps in these phones can show the additional information in the multi-window app screen. Besides that, video streaming apps can fully utilize the amplified screen size. Developing a mobile app for this kind of device also gives developers and users a better visual appeal. These few points give foldable devices a great advantage over single screen smartphones.

Ability to multitask

One of the most common advantages of foldable devices is multitasking. These phones come with several alignments and aspect ratios and have a higher quality expectation as compared to other types of smartphones. Since the users have been using the single screen devices up till now, the foldable devices have increased their expectation levels for a hassle-free app flow. Foldable phones have taken multitasking to another level. The apps will now be more detailed due to amplified screen spaces. Son now the users can run more than one app at the same time.

Road to better app designs

The last but not the least advantage of a foldable device is that it will open the door to better app designs. But improving apps for foldable devices would require a lot of design, development, and testing. As the main idea of these phones is to put together a mobile phone and a tablet into a single framework. So we can only imagine the new designs that can be introduced for these devices.

Developing Apps for Foldable Smartphones

The foldable devices have their own challenges. Developers now have to build apps as per screen sizes and the user experience of the application. But in order to create apps that can adapt to multiple screen sizes and configurations, the developers are required to have a clear picture in mind. Here are 5 main steps of app development for foldable devices.

  •     Know the Device Design

Firstly, it is essential to understand the device design. There are two states in every foldable smartphone, the primary or unfolded screen, and the cover or folded screen. The primary state transforms the device into a tablet to give the users an amplified viewing experience. On the other hand, the foldable state acts like a mobile phone that is operated in a conventional way.

  •      App Development

The app development in these smartphones calls for modifications in the configuration system. There is an additional feature, which automates the resizing of the apps that do not support multi-window. When the changes take place in the configuration, the default case puts an end to the entire activity and further recreates itself.

  •   Multi-display Screens

The apps in these devices will be running on both display screens. This mandates adding a resource folder to show high-quality content. As the developers create a mobile app for foldable devices, it’s essential that they maintain the specifically required screen space for apps.

  •    Testing Apps

It won’t be an exaggeration to say that people using foldable smartphones would expect that the apps on the devices should function properly. A slow app will not be of any interest to the users. This is the reason that rigorous testing apps, after development, on a foldable device is essential. It can be done by running a foldable emulator too.  


Developing apps for foldable devices can be challenging. You have to make sure that the development team building a mobile app for foldable smartphones should be up to date with all the latest technical skillset. Also, new technologies should be integrated into the working modules for developing faster and innovative foldable mobile apps. After all, foldable smartphones are the trend to rule the digital world in the coming years.

At Applify, we have an expert team of developers who are on point with the technical skills needed to develop an innovative app. Connect with us today if you are planning to develop an app for foldable devices.

UX Design: How to Use Animations in Mobile Applications


Humans are visually driven creatures. Our mind is attracted to imagery more than textual concepts. And what is the better way to increase the impact of images than to add animations to them? Catchy and bright elements catch attention and help differentiate an app from its competitors.

Today more and more designers are incorporating animation as a functional element for a better user experience. In today’s technically advanced world, animation is not just for amusement but it is one of the most important tools for a successful interaction. At the same time, it is important to know the right time as well as the right place to embed an animation. Good UI animations are meaningful, purposeful, and functional.


Functional animation is a subtle animation incorporated in the UI design as a part of the functionality of that design. This animation completely transforms the design and has a very logical purpose i.e. to reduce the cognitive load.

It is safe to say that animation brings UI to life. Functional animation helps us create an intuitive and responsive design. In today’s world, a human-centered design approach is a key that leads to a successful UI experience. The one where the user is the prime focus.

The Role Of Functional Animations In User Interface Design

A well designed and tested functional animation fulfills not just one but multiple functions. Let’s take a look at them:

  • Visual Feedback on User Actions

 A good and interactive design provides us with user feedback. Feedback makes you feel like you’re interacting with real elements on the screen and demonstrates the result of this interaction.

The basic idea of well-designed UI elements is such that the buttons and controls should appear tangible to users. Even though they are behind the screen but that gap can be filled with visual and motion cues.

Visual feedback also makes a strong case when you need to inform your users about the results of an operation. In case an operation is unsuccessful, functional animation provides information about the problem in a good way. For instance, a head shake animation can be used when a wrong password is entered by a user. 

  • Animations Provide Visual Hints

The users using your app for the first time often need help to understand how to use the appy, more so in the case of interfaces with unfamiliar or unique concepts. Without help, users might end up feeling lost and confused about interacting with your app.

So in order to let them use your UI in a better way, you can use a set of visual hints which convey the possibilities of different interactions. This kind of functional animation drives a user’s attention to the possible interactions and helps in a better user experience.

  • Navigational Transitions Made Easy

Navigational transitions are movements between different states in an app i.e. from a high-level view to a detailed view. State changes often involve hard cuts by default which can make them confusing. The best way to make the navigational transitions is by adding functional animation. It will let users navigate smoothly between different contexts while also explaining changes on the screen with help of visual components.

  • Branding For Your App

We have many apps with the same features in the Google Play Store and Apple Store. It’s possible that all of them have a great UX design but that is not the only thing you need. To stand out from the crowd, you have to also establish an emotional engagement with users. Branding animation is your holy grail for this type of engagement. Use it as a marketing tool by supporting a company’s brand values or highlight a product’s strengths while also providing the users with a great UX. Although this approach might not be clearly user-centered, it has a functional purpose.

How To Find A Balance?

Although animations provide a good visual effect on your app, it is also really important to draw the line between when an animation is and isn’t appropriate. Here are a few ways you can do just that:

  • Purposeful Animations

The animations in your app must always be purposeful. Do not embed them at unnecessary places. When an animation doesn’t fit a functional purpose, it will only act as an annoying component. This can be in a case when an animation is slowing down a process that could have been faster without it.

  • Prototyping and Testing the Animations

Whenever you are thinking of adding an animation to your app, it is important that you test it in the real-world i.e. iterative prototyping and testing with actual users. Prototyping makes it clear as to how the animation is intended to be used in a design. With this methodology, you will get a clearer picture and get to know the flaws in your app. Iterating numerous times will make your animation look great.

Final Thoughts

Identifying the correct places for animation utility is an essential part of the creation. If you are thinking of using animations in your designs, they have to be well built. When done correctly, animation can completely transform your digital product from just a sequence of screens to a memorable experience for users.

If you are looking forward to developing an app, request a quote here. 


Applify Proud to be Listed as the Best Web Design Agency in Singapore by FinestInCity


Applify has been a mobile and web app solution provider since 2014. Our team of veteran tech enthusiasts is grounded in innovation, focused on transformation, and relentlessly curious. We have been building engaging and affordable cutting-edge mobile and web solutions, thus earning a stellar reputation in the tech space.

Our solutions have always been custom-made and futuristic and we have always strived to provide a hands-on experience to our clients. 

And now, Applify is proud to announce that we have been featured in the Best Web Design Agency in Singapore list by FinestInCity. 

FinestInCity Singapore carried out a research and analyzed information like reviews, services, and experience  for hundreds of technology companies in Singapore to compile a list of Top 5 Best web design agencies in Singapore. Applify is honored and humbled to be recognized as the leading Web Design Agency in Singapore by FinestInCity.

We would like to extend our sincere gratitude and appreciation for our clients and digital partners who made it possible for us to reach these new heights of success. Also, the hard work and dedication provided by our team without whom it would have been impossible to achieve this remarkable feat.

Applify will keep on providing quality top-notch solutions as per your unique requirements and continue to break barriers in the future as well. If you’re looking for a web and mobile app development company, feel free to contact us!

You can also read more about our services here.


App Clips: The Next Big Thing For App Development

How App Clips Can Lead Your App to Success

Apple is yet again back with its groundbreaking features in its new operating system, iOS 14. The tech giant is always in competition with its arch-rivals Android for more out of the box approach. Android or iOS? which one is better is still debatable but, both have got a loyal fan base for sure. Although this time Apple has come up with a few exhilarating features that will help iOS get its leg up for now.

In 2009, Apple came up with its signature tagline “There’s an app for that”. Now almost after a decade, they tried to come up with an app for apps. And by that, we are referring to App Clips, the new head-turner in iOS 14.

What are App Clips?

App Clips are quicker-to-use mini versions of an app. They allow users to enjoy certain features of an app without having to download an entire app.

These can be discovered in many ways by the users.

  • By scanning the QR codes through the app camera or barcode reader.
  • By tapping on the web page configured with Smart App Banner to open the App clips
  • By sharing the links of app clips via text messages
  • Through Google maps
  • By App Clips codes and NFC Tags

Different industries can benefit from App Clips


  • Financial services companies can focus on their best features such as deposition and balance inquiry. Users will be able to use these features in the app clips, without them having to install the application.
  • The media and entertainment industry can host many new experiences for the users such as movie theaters can offer App Clips for buying tickets, getting concessions, or easy rewards and offers.
  •  Loyalty and hospitality companies can let the app clips handle the check-in and check-out processes.
  • The digital workplace industry can also use App Clips in different innovative ways such as the process of getting in and out of work.

Even smaller companies that do not have an app can use App Clips for their business. The examples from each industry barely scratch the surface; there are many other things that you can do with an App Clip.

How Can App Clips Work to Your Advantage?

There is a lot that developers can squeeze out of this new feature that iOS 14 has introduced. Finally, you will be able to create a condensed version of your app. You just have to analyze the right features to include in this mini version.

  • Launch in seconds

App Clips are created using native iOS SDK and are not meant to exceed 10 MBs. The idea is to provide the users with a simpler version of the app which instantly loads, used, and then closed. Sometimes, the full app version consumes a lot of time to load, whether due to the app being heavy or poor network connection. App clips are designed especially to eliminate this error. Today people are all about time-saving. The swiftness of this new feature will definitely attract the users to use them more often.

  • Easy to Discover

Apple is also said to offer tools needed for creating the app clip codes. The app clip code will include an encoded URL and an NFC tag. This will enable the code to be tapped and scanned by the camera. The easy to discover feature makes app clips a stand out in comparison with the apps. Besides, App Clips will also help your app to stand out in the world by taking it from the digital world into the physical one. This can be done by showing access to your App Clip in different places and locations where your business exists.

  • Great app advertisement

There are millions of apps ready to be downloaded in the Apple app store. But not every app gets downloaded. Especially when the users are loyal to certain favorites. In this scenario, App Clips are your best option. The process of downloading an app can feel like a lot of work. So even if you are unable to convince them to download your app, you can give links to your app clips on your website and advertise your app by showing people its best features. In this way, you are only letting the users decide and if they liked your ideas through the app clips, they will download your app.

Final Thoughts

App Clips are the future. All these advantages barely scratch the surface. There are a number of innovative things you can do with a simple, 10 MB version of your app. So we suggest that it’s high time that you create an app clip for your business now. For any assistance, Team Applify is always there.  Contact us at contact@applify.co and start a conversation with us today.

Interesting Mobile App Ideas Amid COVID-19 (2020 & Beyond)

Interesting Mobile App Ideas Amid COVID-19

Mobile apps have literally taken over the world in every sense. Ever since the coronavirus pandemic hit the world, mobile apps have rescued human lives immensely. Whether it’s about connecting with coworkers, ordering food and medicines, studying online, or enrolling for online exercise classes, mobile apps are helping people to achieve their desired goals even during the lockdown period.

Mobile app development companies are thriving amid lockdown as various startups and businesses are coming up with interesting mobile app ideas to help people navigate through such unprecedented times.

Here are a few interesting mobile app ideas to invest for amid the COVID-19 pandemic: 

  • Healthcare and telemedicine apps

With the ongoing coronavirus pandemic, the need for healthcare and pharmacy apps is only going to rise. It is the best opportunity for businesses to come up with a mobile app idea that increases the reach and connects doctors and pharmaceutical stores to people. As it is about the maximum reach, healthcare apps are certainly one of the best ideas for Android apps.

  • Fitness apps

Fitness apps are a big hit nowadays. Since going out to gyms and fitness centers isn’t a safe option anymore, the number of people subscribing to paid fitness apps is increasing daily. It is a great opportunity for businesses to connect gyms trainers to fitness enthusiasts through an Android or iOS mobile app.  

  • Grocery apps

Investing in a grocery app is also a lucrative option. As people are becoming more reluctant to go out due to the fear of transmission of this deadly virus, grocery apps can help people to order and stock up necessary items for their daily use through their phones without having them to go outside.

  • Food delivery

Unfortunately, many people are stranded in different cities away from their homes amid the pandemic. You can also think about a food delivery app for your business to deliver quality food during these critical times. It’s essential to make sure proper safety measures during food preparation and zero contact delivery guidelines are followed.

  • Learning & education apps

Educational apps are becoming more popular every day especially in the current scenario. Learning apps are convenient because you can use them at any time and anywhere. So, by developing an educational app, you connect students to expert educationalists and provide users with the opportunity to study subjects they want on a convenient schedule.

  • Chatbots

Do you know that more than 30% of eCommerce companies have integrated chatbots on their website? Chatbots are another interesting domain that acts as an indispensable functionality in mobile apps making the interactions between customers and sellers easier and seamless.

  • Recreational apps

With all of us spending most of the time inside our houses, life can become mundane. Due to which the mobile app usage and app downloads for ‘fun’ and recreational apps have increased exponentially, thus increasing the popularity of gaming apps, movie-streaming apps, video-streaming apps, dating apps, social media apps, etc. 

Wrapping up

The above-mentioned ideas are just the tip of the iceberg, there are endless possibilities for businesses with even more interesting mobile app ideas. Make sure to take other factors under consideration keeping your target audience and business in mind. We hope you find these mobile app ideas insightful to get you started for your dream project!

Did you love any of these app development ideas? Talk to our in house experts to discuss these concepts in detail!

What Are the Advantages of Cross-Platform Mobile App Development?

cross platform app development

Cross-platform mobile app development has undoubtedly risen to popularity in recent years. This advanced technological approach basically involves the creation of mobile applications, which are compatible with the operating systems of different mobile platforms like iOS, Android, Blackberry, and Windows.

The cross-platform application, by its very nature, includes developing an app on a native platform or deploying a developed app to different native platforms. It is increasingly becoming a common app development approach among business owners, as it helps target many segments for a more customer reach, essentially increasing the market shares.

If you’re thinking of making the switch but not sure if it’s the best course of action, here are the key advantages of cross-platform mobile app development to help you make an informed decision.

  1. Reduced costs

This is the most obvious advantage of the cross-platform application. Originally, building a backend system that could be used effectively across multiple platforms was quite a hard task for programmers. It’s because the codes that were built for one OS could not be used on a different OS.

This meant that businesses had to invest in apps for each of their target mobile operating system, which proved to be expensive.

Worse even, the development also required lots of resources. With cross-platform mobile app development, however, you only need to invest once since the produced primary code can work on multiple platforms.

  1. Primary codes are reusable

The codes are designed to be re-used and, therefore, eliminate repetition in the process. Programmers or developers typically don’t need to think out and write fresh codes for each platform that’s available. The approach also reduces the repetition of tasks, such as deploying and maintaining codes. Well, this saves time, as well as resources.

Reusing of codes isn’t an outright new concept though. This concept has been common with software developers for a couple of years. And the benefits that come with it are simply amazing.

  1. Increased development speed

With state-of-the-art mobile app development tools, professional programmers can design a single code that can be translated to multiple native codes. When a single script is provided, the app development process becomes a lot easier and faster for the developers to meet the project deadlines.

Quicker app development time can also go a long way in helping your company to gain market control, as the product will be available on the market right in time before somebody seizes your opportunity. You’ll have the time to get feedback from clients, which allow the developers to correct any mistake or add more exciting features for top-notch customer satisfaction

  1. Easy to implement

Another great advantage of the cross-platform application is its simplicity on a whole new level when it comes to accessing plug-ins. Technology is subject to change and advancement. With this in mind, cross-platform applications make it easier for programmers to make the necessary changes or sync updates without running into any problem. For example, developers can use PhoneGap and Appcelerator to access plug-ins and adjust to changes easily across all platforms.

  1. Uniform across all mobile phones

Maintaining the overall look and feel of your application on different operating systems gives your business a competitive advantage when targeting a huge audience. Using a single codebase brings uniformity and this greatly helps improve the experience of users. If your customers must use different approaches and technologies for the same app across different mobile platforms, it could prove to be hard and inefficient for them.


While cross-platform mobile app development continues to soar in popularity as a fully accepted approach for many businesses across the globe, it has its shares of disadvantages. Integrated operating systems are subjected to communication challenges. Inconsistent communication between the native device and non-native components can easily affect the performance of your applications. There’s also the issue of limited user experience, because the apps don’t have the ability to take full advantage of native-only features. This is attributed to the differing screen layouts and functionality.

These drawbacks, however, are nothing compared to the numerous advantages the cross-platform application offers. This advanced technology simplifies the whole mobile app development process and makes it quick while cutting down on the overall costs. If you’re interested in creating an app compatible with different operating systems, it’s best to consider consulting with an established mobile app development company to get the best out of the process.

How Much Does It Cost to Build an App in Singapore?

How Much Does it Cost to Build an App in Singapore ?

If you search the web and go through with your research, you will find out that:

  • Cost of an app with arrays of features and graphics starts from somewhere near SGD$85,000.
  • For smaller and much simpler applications the basic cost is somewhere around SGD$10,000 to SGD$50,000.

App development is an elaborate process and it requires funding at different stages of that process. The total cost to build an app depends on a lot of factors such as its type, industry, features, what technologies are you integrating into your application, and much more.

Cost to build an app also depends on the region and area you are getting your app developed from. In this article, we are going to discuss app development costs, particularly in Singapore.

But before that, it is important to take a look at the app development landscape in Singapore.

The Mobile App Landscape in Singapore

Singapore boasts of a Smartphone penetration rate of over 90%. The latest studies also show that smartphone users in Singapore spend approximately 3 hours a day on mobile applications.

The average monthly app usage in Singapore stands at 40% (40 apps for every 99 downloaded). In regard to daily app usage, Singaporeans use approximately 12 apps a day, which is higher than the global average.

In a nutshell, Singapore has a very vibrant mobile app landscape. Apps are now inevitable and lucrative in most parts of the world, with Singapore leading the way. If you are thinking of cashing in on the Singapore app “craze” with your own app, you are in the right place.

You can look up all the trends and technologies but to get started, you must know the average cost to build an app in Singapore. Here’s everything you need to know about cost and more!

What Do You Need To Create A Mobile App? 

What Do You Need to Create a Mobile App?

Following are the components of creating a mobile app in Singapore.

1. Objective/s

Before you start creating an app, you must define your app objectives. You can do this easily by asking yourself why you want to create a mobile app in the first place. The reasons may vary from solving a problem to achieving certain business or personal goals.

2. App Layout

Before you create an app, you’ll also need an app layout. App layouts are dictated by the functionalities you want in your app. Components of an app layout include but aren’t limited to: forms, eCommerce integrations, chat, push notifications, social sharing, etc.

3. Wireframes

Once you have defined your app objectives and created a layout, it’s time to create visual guides (wireframes) to represent the app layout and flow between screens.

4. Testing

The app creating process also involves a lot of testing to ensure everything flows and the user experience is excellent before you start the actual app creating process.

5. App Development

After mapping out everything, you can start developing your app. The app development process involves choosing a programming language as well as an app-building platform. This largely depends on your budget.

The Cost of Creating an iOS vs Android App in Singapore

Cost of Creating an iOS vs Android App in Singapore

To create an app, you need to outsource mobile app developers or a mobile app development company, unless you are an app developer yourself. 

  • The cost to build a sophisticated social media app like Facebook and Snapchat for iOS is approximately SGD$40,000. 
  • Uber for iOS costs SGD$45,000 to SGD$50,000 while the Android app development cost would be roughly SGD$38,000. 
  • An eCommerce application as sophisticated as Amazon would cost you SGD$45,000. 

Building a basic mobile app with the most basic functionalities will cost you approximately SGD$10,000. The same kind of app can cost less (up to 50% less) if a less experienced developer makes it.

Although the cost of building an app varies depending on many things, Android apps tend to cost less than iOS apps. The main reason behind this is; the technical skill required for iOS app development is higher.

Apple also has stricter app verification guidelines and higher costs for publishing apps.

Other Mobile App Development Cost Variables in Singapore

Other Mobile App Development Cost Variables in Singapore

According to the most recent cost statistics, Singapore is the 4th most expensive country in regard to app development cost. North America, Australia, and the UK are the only countries that have higher app development costs than Singapore.

  • Experienced app developers in Singapore charge up to SGD$35 per hour. 
  • The average cost of building an app in Singapore up to the primary phase is SGD$30,000.
  • It costs an extra SGD$15,000 to get an app to the final version.

It’s also worth noting that mobile app development costs vary greatly depending on the type of app. 

  • Mobile shopping apps are the cheapest to develop in Singapore at an average cost of SGD$20,000 — SGD$40,000. 
  • Gaming apps are the most expensive at SGD$80,000 — SGD$100,000. 

The cost to build an app also depends on the size of the team developing the app and the time it takes to finish building the app.

Common Examples Of Cost Add Ons While Developing An App

Common Examples Of Cost Add Ons While Developing a Mobile App

The cost of developing an app also depends on how strictly are you monitoring the budget requirements. If you are a small business or a new startup that is looking to set up in Singapore, going strictly according to the budget can save you thousands of extra bucks. 

While you can save a significant amount by going for web app development instead of a native application, it is always crucial to be well aware of your business goals. And the audience you’re trying to reach.

Let’s take a few instances that can add an extra cost to your app development!

  • Internet Dependency: An online application is costlier than an offline one. Although these days with backend technologies like Firebase, the app design, and development for online applications have become affordable.
  • Complex Backend: As the backend stores all the data, it is bound to be a bit complex. But an extremely complex backend means increased costs of app development, as you will have to hire a backend team to look after it.
  • Several Screens: A multi-screen application sure looks great but little do app owners know that these apps are not just costly but also sometimes confuse a user when they are searching for something.

The list goes on.

App development is a long process and you do need a certain amount of investment. Some costs you cannot cut short. But you can always stop the process from exceeding the budget.

6 Steps to Build Your Mobile App Within Budget

6 Steps to Build Your Mobile App Within Budget

The use of the internet has significantly increased in the past five years. And since 98% of the world’s population owns a smartphone, having a mobile app can help you reach a large audience.

That’s why in today’s digitally advanced world, having a digital presence is more than important. Not only is it good for your business growth but also for the purpose of reaching a global audience within a short period of time. 

Especially the new startups and small businesses, these mobile apps can make a world of difference. Following are the 6 ways that can help you to stick to your app development budget and cut short any extra costs.

1. Documenting Requirements

The cost to build an app will largely depend upon the number of features you want to add to it. So having a clear idea about what kind of app does your business need will come in handy while designing a mobile app for your business.

Take note of all the useful features and designs that you will need to add to your mobile app. It will give you and the developers a clear understanding of requirements. 

Documentation will prove to be of great help in avoiding any future confusion in case of any changes in the plan or potential error reports.

Moving strictly as per requirements will give you a straightforward road plan to app development and cut short any extra costs. It also gives you an estimation beforehand so you can plan your time and budget accordingly.

2. Essential Features

While designing mobile apps, it is important for business owners to know what features are important and significant to their respective apps. You can also leverage the device’s in-built features but only when it is necessary.

For example, a health tracking app has nothing to do with the location or GPS. Therefore, keeping the functionalities as per the requirements can aid to cut short costs of app development a great deal. 

Many times app owners are lured by the app development companies to add additional features. Not only does it increase the cost of development, but also sabotages the user experience by confusing the user.

A simple yet appealing design is always bound to give out a much better user experience because new users tend to get confused with intricate designs. Keeping a simple UX and UI design is also a great way of cutting design costs.

3. Outsourcing

In order to develop a mobile application for your business, you are left with two choices. You can either hire a full development in-house team that will work for you and develop the app using your resources. Or you can outsource it to some expert app development company which is a great way of cutting short costs in the long run. 

As the outsourcing services will be provided by the development company, you can choose as per your requirements and your project will be handled by a team of experts.

Your app development partner will be using their talent and resources. In comparison to outsourcing your app development, hiring a full-fledged in-house team will cost you way more. 

4. Cross-Platform App Development

We understand that the performance of a native app is much better than any other. But if you are on a strict budget, a cross-platform mobile app using Flutter or React Native or a progressive web application can be the right choice for you.

The logic behind this is simple and clear. If you plan on developing a native app, you will have to develop different applications for different platforms. That will only add up to your development cost. 

Developing a mobile app for a single platform is also not a wise idea for your business. If you’ve already done it, you will have to reinvest in other apps for other platforms, because any type of target audience is always platform-independent and diversified.

A cross-platform app is a great way to save costs and time by using a single code base across multiple platforms.

5. MVP Development

A Minimal Viable Product is an important aspect of app development. Not only does an MVP help you validate your idea, but it also helps in getting the required feedback from your valued customers.

Knowing the flaws of your product, you can easily improve the final product. But how does an MVP reduce app development costs? Well, a minimal viable product comes with several advantages.

It is a cheap way of creating a product that works on the main functionality of your app. You can release this MVP publicly and raise the profits to cover the costs of your app development project.

An MVP is easy and cost-effective to develop and through it, you can try out your product idea in the market before investing in full-fledged product development.

6. Constant Testing

When you develop an app, it is important that you also take care of the bugs and errors. Otherwise, a flawed product will be launched that can hamper your overall user experience and brand image.

Improvements and fixes are one of the main requirements throughout the lifecycle of an app. Fixes are not just for the development phase, but also have a part to play even after the app launch.

So, it is important that you include testing in the strategy right from designing a mobile app.

So if you want to cut short the cost to develop an app, try to get an expert by your side, who would suggest ideas for decreasing app development costs throughout the whole development process.

Also, constant testing during the development can save you a lot of money in the long run cutting short the cost of building an overall app. 


In a nutshell, app development is a very complicated process. For this reason, the cost to build an app in Singapore or any other country isn’t set on stone.

There are very many variables ranging from the experience of the developers to the type of app, complexity, the OS the app will run on, the size of the development team among many other factors.

It’s, therefore, better to seek the expertise of a mobile app development company in Singapore to be able to get an accurate cost estimate among other important information like risk factors associated with developing your app. 

Looking for an app development company that can help you develop your dream app? You are just in the right place.

Applify is a top app development company with over 8 years of experience in the industry and has a team of 250+ expert developers and designers who can guide your way to success. Get in touch today.

Proof of Concept: What Corporations Can Teach Us About Idea Validation


In large corporations, innovation is the hardest despite having much more resources. That is because these corporations are tied up with some processes and have multiple levels of hierarchy to make that possible.

Whether the idea involves improving a current product/software or creating anything from scratch, these companies employ the method of Proof of Concept before going all out investing in the idea.

What is Proof of Concept?

Proof of Concept is a method used by many industries from manufacturing to pharmacology. The primary objective is to assess the viability of any project very clearly.

PoC helps in answering questions like Is the idea practical? Is it feasible? Will the users want to use it? What resources will be required to build it?

This brings your idea out from the phase of brainstorming and takes it further to actualization, but is not the complete final product in itself.

The PoC includes very simply:
-An identification of the existing problem
-A business model/canvas that aims to solve it
-A clear answer to “Will this work?” Yes or No.

The advantage of using the POC method is that

1. It saves a lot of time.

App development takes time. But your idea might not be able to wait that long to be tested out in the market. By having a PoC ready before you launch your final product, you can gauge the sentiment by exposing the product to a limited audience. This also proves to be a great way to gather feedback and improve the idea.
If at all the POC does not manage to gain the confidence of the involved stakeholder, you would have been able to take the risk too.

2. It needs lesser resources:

Rather than having an MVP in the very first instance, using the POC method to validate your idea is going to take a fraction of the cost. Since it does not take more than a week to get it made, it will need fewer working hours and hence will save costs.

3. It provides structure to the idea:

When the idea is conceived, it seems perfect. But reality strikes only when we start putting it down. Getting a POC made is a great way of structuring your idea. This will help analyze the good and rectify and the faults.

Here are two examples of how we at Applify used Proof of Concept to validate ideas for two large corporations.

Coca Cola:

Coca Cola had in mind an app that could help with logistics, particularly fleet management. They wanted to validate if this idea would make enough sense for a business like theirs and worth the investment.
We design sprinted with them and came out with a Proof of Concept that would simplify Coca Cola’s problem.


National Life & General Insurance Company is Oman’s largest insurance company and approached us with an idea to digitize the insurance process and hence increase engagement and sales. We got back to them with a Proof of Concept for their app, which was replicated successfully in the following months.

If such companies, with a huge capital at their disposal for investment first validate their new projects through the PoC, this surely paves the way for startups and smaller businesses which are centered around one single idea.

Applify helps create convincing PoC in record five days and takes you one step closer to your perfect idea to become a reality.

Why Flutter Will Not Replace React Native Any Sooner?

React VS Flutter

Flutter and React Native are two names dominating the cross-development arena. While Flutter is relatively new, it is catching up with React Native in terms of popularity. This blog aims at explaining why React Native has capabilities enough to challenge Flutter for quite some time.

App development, like any other IT industry especially in Singapore, witnesses rapid transformations. With the ever-increasing popularity of apps, nearly every business in Singapore, small or large is opting to get one. This has prompted advances into creating platforms and frameworks that could allow developers to build not only faster but uses fewer resources too.

Cross-Development platforms aimed to do just that. It allows an app that can run on multiple platforms, primarily Android and iOS. Both platforms have their own languages (Java for Android, Swift for iOS) to develop native apps. This meant to have an app for both Android and iOS you would need two different developers (or teams altogether) who will take their own time building two native separate apps.
With cross-development, you can build apps using one language for both iOS and Android without needing coders for two separate languages and in much less time.

Xamarin, Iconic, React Native and now Flutter, are some of the available cross-development. But it’s Flutter and React Native who have emerged as the front-runners of the game.

What is React Native?

React Native was developed by Facebook as a JavaScript framework for building native apps. I have covered React Native in detail in one of my previous blogs. Ever since it was made open-sourced by its creators in 2015, RN has been a success among the Singapore app developer community.

What is Flutter?

Flutter is a framework developed by Google. It can be used to develop apps for both Android and iOS and even Fuchsia, the latest OS being developed by Google. It was launched in 2017 and is being touted as an alternative to React Native and a better one by some.

Here’s why Flutter can’t ‘kill’ React Native:


As mentioned earlier the primary advantage with cross-development is the fact that it uses just one language. React Native uses JavaScript, an extremely popular programming language. With a little preparation, JS developers can easily work with React Native.
This, however, is not true for Flutter. Flutter uses Dart. Dart has been around for some time but was never popular among developers and not used often.
React Native scores clear points here because of JS and its convenient adaptability.

2.Code Structure:

As a virtue of it being developed using JavaScript, React Native has a better code structure. This is important for the developers as a cluttered code will make it difficult to view, reread and edit the In Dart, There’s no separation between templates, styles, and data. This leads to a messy structure and affects the developers experience with Flutter.

3.Better UX:

Flutter used proprietary widgets instead of native OS components like in React Native. Proprietary widgets though are a great help in creating fully-custom UIs, Flutter’s Cupertino library lacks many essential elements. This affects the overall user experience as with React Native the look and feel of the app gives a native vibe to quite an extent.


Having been around for a few years now, React Native has developed into a more mature framework. The number of third-party packages is available, enhancing its usability significantly. The wide range of available tools and integrated development environments (IDEs) contributes to it being a stable option for developing great apps.

5.No Significant Speed Benefits:

Both React Native and Flutter have the impressive hot-reloading feature, but Flutter comes out faster than RN overall because Flutter does not have to convert to native UI components and is independent of them. But at the same time having native UI helps in delivering a better UX as mentioned above. Up till now, RN has run user interactions going even up to 60 fps (frames per second) without any trouble.

6.Community and Developer Support:

A strong community helps developers learn from each other and influence the success and popularity of any tool or framework. GitHub, StackOverflow, Reddit, and other such forums have a huge developer base for React Native, connected to each other and encourage problem-solving and maturing it. Being new, Flutter is still establishing its support base and will take some time in building a community as large as that of React Native.


There are some key points where Flutter is starting to build its credibility- like robust documentation and great tooling support. Given that, Flutter is in the process of establishing itself as a good alternative to React Native and saying that it will wipe out React Native real soon might be an overstatement.

In a few years, the popularity will build up and so will the community and will coexist with React Native. Tried and tested now for over 3 years now, React Native has worked its way out from the initial phase where frameworks encounter a lot of errors. For the near future, React Native seems to be a smart choice for cross development of mobile apps owing to its stability and high functionality.

The objective of having great apps developed at a much lower price and save a lot of time is met more than satisfactorily by React Native. This has allowed a number of startups in Singapore and South-East Asia who were reluctant to go for mobile apps to consider growing their businesses through one.

Become More Productive With The Four Disciplines of Execution


How often have we made schedules yet never complete the tasks we set for ourselves or our teams?
How many to-do lists go by with things unstruck off?
How many hours have we spent in making that perfect plan or that strategy that we thought will kick some serious ass?
But where we always fail is executing that perfect plan.
In the words of Gary Vaynerchuk, ‘ Ideas are shit execution is the game’, and I couldn’t agree more.
While planning is essential, if plans do not get implemented, results will never come.

So what is it that can help us execute better and minimize procrastination or complacency?

Enter 4DX or The Four Disciplines of Execution

These were penned down by Chris McChesney, Sean Covey, and Jim Huling in their book with the same name.
This technique will help you decide what and how to focus on getting shit done and eliminate the ‘whirlwind,’ i.e., the chaos that keeps you busy but doesn’t yield much.

Discipline 1: Focus on your W.I.G.

Focus on your W.I.G.

When there is a lack of focus, everything seems urgent. While one tends to the urgency, there might be a chance that important things get missed in such a whirlwind.
Thus, the first discipline requires you to write down your one Wildly Important Goal or the WIG.

How to know your WIG?

The one Goal, that, if and when accomplished(at the present level of performance), makes other things seem secondary, is your WIG.
You do cater to other urgent and lesser important goals but with the minimum effort and focus the majority of your effort and time on the WIG.
Your WIG should be very clearly defined, specifically in the form of ‘from X to Y by Z.’
E.g., Increasing the lead conversion rate from 30% to 60% by next year.
If you are working with a team, it is essential for each member to know the WIG.

Discipline 2: Acton Lead Measures

Lead Measure

The second step is setting up the right performance measures for you to determine your progress.
Lag measures are something that implies backward-looking and describe your progress in the account of what is lagging at a holistic level.
But, the 4DX wants you to act on Lead Behaviours instead. These are like KPIs but very predictive and forward-looking.
E.g., Measuring how much weight you have lost in the initial weeks of your programme is a lag measure. Whereas the number of times per week you exercised is a lead measure.

Lead measures are something we can influence and act on daily, unlike lag measures which are backed by past.
Another example is of measuring sales. 4DX says you count the no. of calls you did, or emails you write and not just the revenue that came in at the end.

Discipline 3: Keep a Scoreboard


If we are not reminded frequently how you are doing, we might lose interest in the task. Just like any sport. It is essential to have a visible scoreboard that maintains the ‘Will to Win.’

Franklin Covey says, “ People and teams play differently when they are keeping score, and the right kind of scoreboards motivate the players to win.”

It needs to be put up at your workplace pointing out clearly if you are winning or your losing that would be determined on your lead measures and your lag measures. If your sales calls have consistently increased or the hours spent exercising have gone up, and there is a reduction in your weight you are winning.

A compelling scoreboard is the one which is:

  • Simple
  • Visible
  • Showing Lead and Lag Measures
  • Able to point out win/loss at one glance

Discipline 4: Create a Cadence of Accountability


The methodology suggests sitting down with your team and having a review of the past week in terms of your actions. This makes us accountable. The study will be used to recognize successes, analyze failures and give space for feedbacking hence any course correction if needed.
These face to face meetings need to be regular for a person to be supported by the team and also kept accountable. The intense feeling to honor your word and keep up to what was promised the previous review meet fuels execution.
It does not have to be complex or narrowly focused, but only simple enough to drive performance by instilling public accountability.
Because no kidding, we have performed better if our reputation was at stake.
I would leave you with just the thought that without execution, ideas are worthless.
If you swear by this methodology which a lot of entrepreneurs and leaders have recognized to be useful, you can find your way out of the whirlwind and win at your WIG.

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