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How can your company survive the cut-throat competition in Singapore

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Now is the digital age!

Here, things happen very fast, so fast that you might go to sleep with confidence that your company is going to rule the market and wake up to find that your competitor has launched a product that ultimately turned the tables.

Only those who can transform and seize upcoming opportunities faster than their rivals can survive in this game. If you’re not one of then, you’ve to learn.

But how?

With the help of this survival guide. These are the experiences Applify had when stepping feet in the Singapore market. Perhaps, you can learn a lot from here.

Now, without wasting any moment, let’s go through this list of:

Things to do for surviving the competition in the Singapore market

1. Rapid Experimentation

As the market is continually evolving, quick experimentation is the only thing that can keep you in pace with your competitors. If you chickened out of doing something new, you lacked behind.

Many companies are at the top slots because they follow this approach. You can do the same.

2. Follow agile methodology

The only thing that differentiates a normal company from the biggest firms in Singapore is that they don’t waste hours in long planning and lengthy processes. Instead, they follow a smart approach that can help save their time, money, and result in maximum efficiencies, such as Agile Development.

You should also start following their footsteps.

3. Hire people you can trust

If your company is a big ship, your employees are the crew that will help you reach your destination.

What if they’re unskilled?

You’ll never be able to achieve your goal.

So, while hiring employees for your company, make sure you choose the ones you can trust and who can help you in a longer run.

4. Keep clear goals

To be successful, you must have an idea where you want to go. Having a clear goal will prevent you from getting distracted and save your valuable time.

So, before you start a business, make sure you know what you want to achieve.

5. Stay up to date

Opportunities belong to those who’re aware of the latest trends and know how to use them in time for the benefit of your business.

Hence, it’s essential for you to stay updated on what’s happening in the market. There are many ways to do so. You can either subscribe to an RSS feed like Feedly or hire a team of marketing experts.

6. Take calculated risks

It’s true that you sometimes need to take risks in making your mark in the market. However, if the risks remain uncalculated, you attract the chances of falling.

So, take risks but only after carefully analyzing the repercussions. There’s no wisdom in taking a step that can cost you everything.

7. Don’t compete but collaborate

There’s so much competition in the market that you can’t survive if you make everyone your enemy. You also have to make some friends.

So, make sure you keep looking for businesses with whom you can associate and face new market threats together.

While these practices are not the magic that will make you a business tycoon overnight. Instead, it will help you prevent mistakes that most businesses do and help you establish yourself in the market.

Why Singapore is an Ideal Market for Startup Founders

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Singapore is very small in size. Just 721 sq km area and 5.8 Million people.

Despite this, it is the hottest startup destination with the maximum number of tech incubators in the Southeast Asia Region. Many great companies like Grab, Referral Candy and 99.co were started here.

Not only this, there are also many surveys that show how Singapore is emerging as a great market for people who want to start their own business.

Here, I am going to one such study released on August 28 by start-up event promoter Slush Singapore and venture capital firm Monk’s Hill ventures. This report called State of Southeast Asian Tech gives you an overview of what’s happening in the south Asian tech market.

Many entrepreneurs, investors, startup executives, and other key players from Indonesia, Singapore, Thailand, Vietnam, Malaysia, and the Philippines have contributed to the survey. So, you can completely rely on them.

Now, without wasting any moment, let’s see what the study has to offer:

1. 35-40% of people want to start a new company in south-east Asia

In the first question, startup founders were asked:

Do you want to relocate your business to a different city?

77% replied with Yes.

And when asked where this was the response:


Can you believe it? Almost half of the entrepreneurs want to move their business to Singapore. Let’s not forget the survey respondents based in Singapore. 96% of them want to start their company in Singapore.

The main reason behind this is that in Singapore, startups have access to venture capitalists. Many international VCs already have offices here. So, there are big chances of getting a funding or sponsorship.

That’s why Singapore is an ideal place to start a business.

2. Singapore received the most startup funding in the last 5 years

According to the study, Singapore based companies have received $8.4 billion as startup funding from venture capitalist firms and individual investors, which is the highest investment in all Southeast Asian cities.

So, why wouldn’t you start a business here?

3. There are a plenty of Opportunities for App developers

Given the rise of app development companies in Singapore, there’s also a heavy demand for app and software developers in Singapore.

Have a look at the stats:

It shows that there are 1,845 job openings in Indonesia at present. Singapore stands at second place with 1,119 which is not bad.

This means Singapore is one of the emerging fields for software and app development as well.

So, if you have plans to start a business in Singapore, go ahead. There’s a lot of scopes. In case you need any advice from the experts at Applify, contact here.

Singapore App Development Market: An App that Rewards for Volunteering

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Imagine, I ask you to volunteer for something. Would you help me?

Probably not.

Now, what if I offer some reward in return?

You would probably change your mind. It happens most of the time. As humans, we are naturally more interested in doing things that have some benefit to us.

An app by the name Zeles is using the same tactic to help people come forward and assist others. While there are already apps like Sgcares that are making it easy for people to volunteer, Zeles stands out by offering incentives in return.

57 years old Ms. Chen Yew Nah is the brain behind this amazing app concept. She is the Managing director of Zeles Network that connects individuals, companies, and volunteer organizations for various causes.

In an interview to a leading source, Ms. Chen told that she always had a passion for helping others. So, she gathered feedback from voluntary host organizations (VHOs) and volunteered to create an app that will bridge the gap between people and bring them together.

Here’s how the Zeal app works

After you’ve registered with the app, you’ll be lead to the dashboard. There you’ll see the app’s calendar that will list the past and future events as well as their real-time volunteering stats.

You can avail incentives after you’ve volunteered for an event which can anything like free pastries from Delifrance or a free cable ride from Sentosa Development Corporation (SDC). It’s just like a box of surprises. You never know what you’re going to get.

“People volunteer for these things,” you might be thinking.

Well, the app has 2,000 volunteers, 55 VHOs, and 14 sponsors within 4 days of launch (the stats are of September 3). It’s also making it easier for companies to volunteer at different places. They’re pretty impressed.

Here’s what Chan Mun Wei, SDC’s divisional director of corporate planning division has to say about the app:

“The Zeles App is a meaningful way to show SDCs support for volunteerism and recognize many caring individuals who help others.”

Miss Alicia Chan, the program lead at the Association for Early Childhood Educators also share a unique experience:

“One of our volunteers was pleasantly surprised when she redeemed four complimentary tickets to take her family to the Bird Park.”

Ms. Angie Chew, executive director at Brahm Centre, a charity that promotes healthy living also believes that the app has made it easier to manage volunteers.

What other app developers can learn from this?

When I shared this story with the app developers at Applify, everyone was impressed. According to them, it’s the brilliant use of psychology in mobile app development. The app is not just encouraging people to volunteer but were also offering rewards for that. No wonder why people will not use it.

Other app development companies in Singapore can also take a lesson and product such as the type of quality apps.

Why Every Entrepreneur Should Code: Learn From Singapore’s top Entrepreneurs

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Should I learn how to code?
This is the question that many entrepreneurs face at some point in their career.
Every businessman’s reaction is different at this stage.
“I should learn it. The skill might be helpful later,” some think and join a coding course.
“I have people who do coding. Why should I ?” other wonder and ignore.
Well, if you ask Applify:
Coding is essential for everyone. It gives you a new insight.
Most of you might agree but not completely. For that, you will need a lot more than this. You need strong proof.
So, here we present:

Successful Singaporean entrepreneurs telling you why coding is essential?

After reading their responses, you’ll be forced to think. So, have a look:

1. “Coding helps you build a more innovative business with sophisticated technology” – Poon Da Quian

Poon Da Quian is the founder of a CEO of Butler in Suit, Singapore’s first hospitality service for homes and apartments.
According to him:
“Technology is not going to disappear. As a businessman or an entrepreneur, applications with more sophisticated technology stand out.
With artificial intelligence ramping up, a lot of manual jobs will be made redundant.
Be it entrepreneurs, C level executives, students, junior roles – you need to be prepared or at least exposed to these technical know how-tos so you can stay relevant to the economies of the future.”

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