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What Makes an App Stand Out?


There are over 2 million apps each on the Apple App Store as well as Google Play.
There are multiple apps for everything you want to get done.
Read news? Ordering Food? Play Quiz? Users today have hundreds of options to choose.
That the number is growing every day, is not surprising at all.

App developers churn out apps that hit the Singapore market now and then but what makes some apps successful while others not?
What makes some apps become a habit, (how many of us are addicted to Instagram, right?) while some go into the bin right after the install (if at all it gets noticed first)?

People download apps and prefer them over websites because :

  • They are more appropriate.
  • They are faster
  • To get discounts/rewards or other benefits
  • To get more personalized service.

Thus, the right app is what will keep your customer happy.
As a complete Internet addict, I have spent enough time browsing, installing (and uninstalling) and using apps to bring you this list of features that make an app stand out.

1. Your app should be an answer to a query:

Why will someone go to the app store in the first place? To look for tools to fix his/her situation.
If you build your app without a clear purpose as to what problem will it solve, it will never be successful.
The first step towards getting an app is this, think of it as a solution to a problem.
An app for sending gifts to a relative and want them to live tracked?
A gaming app to keep away the blues and boredom?
An app to control the use of other apps?
As Simon Sinek says, start with the why!

2. Offer personalization:

The primary reason someone downloaded an app was to get a more customized version of what there is to offer.
As soon as a user downloads the app and launches it, there should be a welcome an onboarding guide and welcome messages after the secure login.
(Heck, I love cute words like Howdy! Snigdha, Welcome aboard.)
Once the login details fed into the app, the app should instantly personalize the home page according to the gender, location, etc.
How absurd it would seem to someone sitting in Katong being suggested warm parka coats on the home page is a big no.
Refining suggestions based on search history or previous purchases can offer better personalization options.
If you build your app or hire an app development company, this should keep in mind at all times.

3. No compromise on performance:

Picture this: You are in the middle of completing your transaction the perfect pair of shoes you saw, but the app keeps collapsing when you go to the cart.
Alamak!! How frustrating is it!
Out goes an app, if it cannot deliver value with good speed, fewer data, and a minimal effort. A maximum number of consumers would retry a mobile app only once or maybe twice if it failed to work the first time, not any time more. The poor mobile app experience is likely to discourage users from using an app again

To ensure that the app runs perfectly, it should undergo an intensive testing procedure. It is essential that the testers are skilled to provide rigorous checks. All bugs or glitches should be taken care of because any app hits the market.

4. Clean but effective UI

app design_applifyblog
If you open the Uber App, it is evident in the very first sight what the app is, what it does and how to go about doing it. That is the power of a great user interface. There is no clutter, no noise. The solution to the need is at the fingertips in a matter of seconds.
Little things like the colors and fonts used, the touch space, accessibility make a significant impact on the user and make him/her remember the app. The navigation needs to be simple, the app should allow most of the operation via a single hand. Such checkpoints to your app developer will enable them to design your app better.

5. Prompt Customer Service

No matter how advanced technology gets, there is nothing parallel to human touch. It is always nice to know that someone cares. Customer service plays a role here. If you can make your customers believe that they are valued and at the center of what you do, you are winning. Don’t you keep going back to the same restaurant where you treated like a king? It is the same with apps.
Have instant chat options, give various means to reach out- emails and contact numbers which are readily answered.

6. Good level of engagement

app_engagement_applifyblogIf you build an app and forget about it, so will the user.
Also, to create more revenues from your app, it is important to keep your users engaged, so they make use of your app.
(Domino’s almost makes me want to order a pizza when it sends me that ‘We miss you’ message.)
What comes in handy here are push notifications and in-app messaging. These notifications are way better than emails since they directly show on the home screen of the smartphone. People are more likely to click on push notifications than a passive email.
Image source
But this should be done sparingly and strategically, or it will end up being another annoying feature of any other app.

Aren’t we all in the pursuit of the perfect match always? Whether a person, a hotel or a job. Same goes with an app.
There might be hundreds of thousands of options for anything but what makes an app the perfect match for your need and makes it stand apart are these points.
You can talk to app development experts in Singapore to make that happen for your business.

Which are the apps that you are addicted to?

Applify Features at GoodFirms for its Robust Mobile App Development Services in Singapore

Best Mobile App development company in Singapore

The firm’s exceptional mobile development services get recognized by GoodFirms to list them among the best mobile app development companies in Singapore.

About the Company

With five offices spread across three continents, Applify is one of the leading IT solutions and development service provider. They have award-winning digital centers in countries like UK, India, USA, UAE, and Singapore. Applify offers services such as enterprise mobility development, mobile app development, and marketing, UI/UX designing and long-term maintenance for the same. They are a collective bunch of designers and developers with the versatility and diversity of high-quality talent.

GoodFirms’ Research Process

GoodFirms is a research and reviews firm which located in Washington D.C. They evaluate IT solutions and services providing company to aid service seekers in their quest of IT services — researchers at GoodFirm conduct thorough analysis of such IT companies across the globe using three crucial parameters: Reliability, Quality, and Ability.

Applify’s Ranking Category at GoodFirms

Applify has been rendering outstanding mobile app development services in Singapore. With a team of a project manager, top-notch developers, genius designers, and a marketing guru – they develop long-lasting bug-free mobile apps. They develop cross-platform apps, iOS, and Android apps, and apps for wearables like iWatch. The team stays updated with the latest technologies and frameworks needed for the work: Ruby, Node.js, MongoDB, Quickblox, Sinch and a lot more.

Seeing Applify’s success in developing unique mobile apps, GoodFirms listed the firm among the top mobile app development companies in Singapore.

Future Potentialities of Applify at GoodFirms

  1. Android Development

    Applify empowers their clients’ businesses by reinventing existing Android app development for the high-pace and technology-driven world. They leverage the potential of the best industry skills and the latest technology to provide user-friendly app solutions and services. This eventually helps with business growth and proficiency of the clients and, drives the firm’s legacy towards a future ruled by technology. The team’s working terminology is based on smart and straightforward app development. They work towards creating applications that are easy-to-use, adaptable, and affluent with user-friendly features.

    Onlooking their Android app development services’ structure in making the most convenient and friendly apps for its patrons, GoodFirms believes that Applify is likely to position itself among the international list of top Android App developers.

  2. App Design Development

    Applify designs interactive, audience-centric, and creative UI designs which are loved by clients. Their team of designers is apt in resolving the complexities and designing of mobile applications. Their developers create intuitive designs and enhanced functionalities using the latest technologies. They design the app in such a way that it maps with the map the clients’ vision. They ensure third-party feedback to guarantee the overall success of their designs. The team offers services in App designing such as iPhone, Android, iPad, and Windows app designing, app logo design, custom templates, custom themes and many more.

    Applify’s high-quality work in App designing services enables them to arrive soon on the list of top mobile app designing companies.

About GoodFirms

Washington, D.C. based GoodFirms is a maverick B2B research and reviews firm that aligns its efforts in finding the top WordPress development and web designing companies delivering unparalleled services to its clients. GoodFirms’ extensive research process ranks the companies, boosts their online reputation and helps service seekers pick the right technology partner that meets their business needs.

Why Every Singapore Business Should Capitalize on e-Commerce NOW?

Singapore eCommerce Sites

Shopping has been dubbed as the national sport of Singapore.
Yet penetration of online shopping here is very low, compared to even lesser developed economies.
While some would call the island geography of the state as the reason for it but, being one of the most advanced marketplaces in the world, Singapore has got no excuse to take the digital space non-seriously.
If you are a local business operator at Singapore, now is the time to act and start offering e-commerce to your customers.
Here’s why:

1. Growing Online Shoppers:

Source: Statista 2018

The number of people connected to the internet is growing every minute and it is natural that their shopping behaviors are going to be affected by it.
The number of online shoppers has increased steadily as shown over the last few years and is expected to touch 4.4 million users by 2021.
The Ministry of Communications and Information also admits that ‘e-commerce would make up 6.7 percent of all retail here, triple that of the 2.1 percent figure in 2016.’

The revenues through online shopping are also predicted to double up from a $4 billion to $8 billion by 2021. If this does not make you want to get your stuff online, nothing will.

Source: Statista 2018

2. Knowing your Market:

E-commerce lets you have insights into your operations and sales. Being able to analyze your markets is necessary to take targeted action to increase sales.
E-commerce not just lets your customers access your product/service easily, it automatically collects and compiles data which can be used to focus better on sections of your market geographically or demographically. Like, e.g. If I see a scope for growth of customer base from the Western region for my shoe startup, I would want my strategy to shift from a holistic approach to this particular area.
This also comes in handy while planning and strategizing your future.

3. Understanding your Customer:

Knowing your customer has always been a tricky road since traditional times. But with e-commerce, you get that easy.
When users visit your website or launch your app, you can have insights into how much time they spent on it, what part did they spend the most time on, etc.
While providing your customers a more personalized service by having them log onto your app or website, you can enhance their experience with your brand manifold.

4. Greater Revenues:

E-commerce offers an opportunity to widen your customer base by transcending physical barriers. Making your service or customers access to a larger audience is one way of growing your business. Because in the end aren’t we all trying to make our books profitable?
By 2021, the over 4 million online shoppers are expected to be spending over $1700 on e-commerce. The time is ripe, the competition is still low and there is a huge scope for growth.
Now the question remains will your business be one of the enterprises to benefit from this or not?

If you are looking for making your startup go digital by having an app or website, contact us for a free consultation on it.

Why Fintech is the Buzzword in Singapore?


Fintech or Financial technology is the use of technology in designing and delivering financial products or services faster and cheaper.

According to a LinkedIn report, 10% of Singapore’s startups are in the FinTech arena, making fintech the buzzword for the city-state.

Singapore also recently organized the world’s largest FinTech Festival which was attended by a host of dignitaries from around the world like heads of states Justin Trudeau (Canada), Narendra Modi (India) and institution heads like Christine Lagarde (IMF) among others, where it was agreed that FinTech is the future of finance.

“A new wind of digitalization is blowing and money itself is changing. We expect it to become more convenient and user-friendly, perhaps even less serious-looking.”- Christine Lagarde

FinTech has also allowed commerce to transcend physical boundaries with minimal or no currency conversion fees, this report by AsiaOne is an example.

Like any field, economic activity and finance are also being revolutionized by digitization. We are not only seeing economic processes being automated, but the shrinking role of cash and newer forms of currency are challenging the way we transact business.

Singapore with its unique demography is just the best mushrooming ground for FinTech startups and here’s why:

The rise of Mobile and Mobile Apps

Not only are organizations aware of the fact that mobile is the future of everything but are also investing in various mobile apps which offer FinTech solutions.

applifyblog_fintech                                                                                                                                 Image source: LinkedIn
Here are some examples:
Singapore based ‘fastacash’ provides a global social payments platform which allows users to transfer money along with photos, messages or videos, through the social network via a secure link.

MoolahSense, Singapore’s first crowd-financing platform aims to connect established businesses seeking loans for capital expansion, purchases or other needs to the investor community.

TOAST is a Peer 2 Peer money transfer app that allows people in Singapore, Hong Kong to remit money back home directly from a smartphone without the need for banks.

These are just a few from the ever-growing list.

As cash-based transactions are decreasing daily, enterprises in Singapore are opting to have their business run through an app. If you want that for your business too, you can refer to my blog A 4 step guide to choose the best app developer in Singapore for this.

With options of API integration, biometric authentication, and higher flexibility, mobile apps have become the platform for flourishing fintech space.

Fintech has served a lot of purposes: It has helped to make digital transactions faster, less cost-intensive and above all transparent.

While we can’t say for sure if the era of Fintech apps will make banks obsolete completely in the future, but we surely believe that FinTech is here to say and the time is ripe to make forays into the sphere.

DAPPS: All You Wanted To Know(And Should)

What are DApps?
In 2016-17 cryptocurrencies kicked up a storm, bringing Blockchain technology to the forefront.
DApps or De-centralised apps are the application which is based on this Blockchain.
Nobody owns them, yet everybody governs them!
Find out more in this infographic we made for you.

Choosing The Best App Developer in Singapore: A 4 Step Guide


Businesses these days are increasingly going digital. Be it the store selling ‘bak kwa’ at the corner of your street or a big real estate firm, everyone has a mobile app for its customers and is no longer meant only for large-scale organizations.
Mobile apps have significant advantages over a website because they increase customer engagement manifold and create a lasting impact.
For a market like Singapore, which has among the highest internet penetration rates in South East Asia, having a strong digital footprint is even more important for businesses. And having an app is one sure way ahead. Applify_BlogSingapore
While choosing any app development company for your business, it is important to keep certain things in mind that ensure a smooth sailing experience for you.
We are putting together a 4 step guide for choosing among the various app developers in Singapore.

Step1: Decide


Your project can either be only a development one, a design and development one or a complete solution involving strategy, launch, post-launch, and maintenance. So, shortlist companies based on the preferences of your project. Not all companies offer end to end solutions. Do you just want development? Or the strategy too?
Do you want your app for Android, iOS or both? Singapore has over 55% Android users but a significant population uses iOS too, so it is suggested that you build your app for both platforms.
(Source: Stats Counter

Step 2: Assess Credibility

applify_blogClutch.co lists thousands of app development companies and sorts them according to your need- by platform, by vertical or by location.
! In projects that require intensive development, it might be better to avoid freelancers. One-man armies generally might not possess the level of expertise needed for all the functions especially when it entails e-commerce and database linking. !

  • See portfolio:

    The first impression is important when dealing with screens. Visuals play a major role in deciding how good an app is. If the developer is a good one, they will have laid enough emphasis on the UI/UX design of the apps. Excellent user interface and eye pleasing visuals go a big way to judge how well an app does in the market.

  • Previous Clients:

    Reviews from previous clients and their experience with the firm create credibility like nothing else. You can go to clutch.co to refer to verified reviews by their clients. If possible, get in touch with them for a feedback on their services. Check out the clients’ applications and decide accordingly.

Step 3: Communicate: 


Using the above criteria shortlist a couple of app developers who satisfy your requirements. Contact them and talk to them in detail about your project: what is your aim, target audience, the kind of experience you want to deliver to users. It becomes necessary that your vision gets conveyed very clearly as to allow them to replicate that for your app.
At this stage, it is essential to ask the companies questions about how they plan to deliver your requirements.
‘Who will work on the project? Will it be paid employees of the company?’
‘ Who is going to my touch point?’ It is important that this person remains the same throughout the process.
‘What timings will the team be available for coordination and reference?’
‘How flexible are they in terms of changing demands within the process?’
Ask them if they will provide a prototype.
A clickable prototype is like a demonstration of how your final app will look and work, that is provided to you during the journey of its development. This allows you to assess the progress on the work as well as suggest the design or other inputs beforehand rather than waiting for the project to finish and then make changes. This proves to be immensely useful in saving both time and money. Applify, with its team dedicated to creating your dream app, furnishes a clickable prototype for you to test.

Step 4: Cost Analysis:


While for enterprises cost is a big factor, deciding on the app developer solely on it might not guarantee the best results. After you have had quotations from all prospective service providers, critically analyze the cost versus the output.

  • Timeline:

    According to Jason Fried, the founder of Basecamp and author of Rework, ‘The longer it takes to develop, the less likely it is to launch’. This statement emphasizes the importance of timeliness. If an app development company promises a lower price but takes longer to launch your app, you will incur heavy overheads thereby decreasing the efficiency. E.g. if you have an apparel business and planning to launch an app for online shopping soon, an app coming in the market after Christmas will mean a lost opportunity.

  • Understanding of market:

    For a firm to deliver to you your ideal app, it is important that they have an understanding of the demography of the market the app will serve to. Cheaper options might not assure this and hence, it is safer to pick developers which have worked in Singapore and know its demands.

Cheaper service might not necessarily mean the best for you, neither does the most expensive one. So choose wisely.
Having the best app is the way forward to create a lasting impact on the market and ensuring success in the ever-evolving business space with dynamic technological advances.
While there is no dearth of app developers today, finding the right one can be a dodgy affair.
With the above steps in mind, we believe your dream of having the perfect app for you will allow your enterprise to scale newer heights.

How can your company survive the cut-throat competition in Singapore


Now is the digital age!

Here, things happen very fast, so fast that you might go to sleep with confidence that your company is going to rule the market and wake up to find that your competitor has launched a product that ultimately turned the tables.

Only those who can transform and seize upcoming opportunities faster than their rivals can survive in this game. If you’re not one of then, you’ve to learn.

But how?

With the help of this survival guide. These are the experiences Applify had when stepping feet in the Singapore market. Perhaps, you can learn a lot from here.

Now, without wasting any moment, let’s go through this list of:

Things to do for surviving the competition in the Singapore market

1. Rapid Experimentation

As the market is continually evolving, quick experimentation is the only thing that can keep you in pace with your competitors. If you chickened out of doing something new, you lacked behind.

Many companies are at the top slots because they follow this approach. You can do the same.

2. Follow agile methodology

The only thing that differentiates a normal company from the biggest firms in Singapore is that they don’t waste hours in long planning and lengthy processes. Instead, they follow a smart approach that can help save their time, money, and result in maximum efficiencies, such as Agile Development.

You should also start following their footsteps.

3. Hire people you can trust

If your company is a big ship, your employees are the crew that will help you reach your destination.

What if they’re unskilled?

You’ll never be able to achieve your goal.

So, while hiring employees for your company, make sure you choose the ones you can trust and who can help you in a longer run.

4. Keep clear goals

To be successful, you must have an idea where you want to go. Having a clear goal will prevent you from getting distracted and save your valuable time.

So, before you start a business, make sure you know what you want to achieve.

5. Stay up to date

Opportunities belong to those who’re aware of the latest trends and know how to use them in time for the benefit of your business.

Hence, it’s essential for you to stay updated on what’s happening in the market. There are many ways to do so. You can either subscribe to an RSS feed like Feedly or hire a team of marketing experts.

6. Take calculated risks

It’s true that you sometimes need to take risks in making your mark in the market. However, if the risks remain uncalculated, you attract the chances of falling.

So, take risks but only after carefully analyzing the repercussions. There’s no wisdom in taking a step that can cost you everything.

7. Don’t compete but collaborate

There’s so much competition in the market that you can’t survive if you make everyone your enemy. You also have to make some friends.

So, make sure you keep looking for businesses with whom you can associate and face new market threats together.

While these practices are not the magic that will make you a business tycoon overnight. Instead, it will help you prevent mistakes that most businesses do and help you establish yourself in the market.

Why Singapore is an Ideal Market for Startup Founders

Singapore Skyscrapers

Singapore is very small in size. Just 721 sq km area and 5.8 Million people.

Despite this, it is the hottest startup destination with the maximum number of tech incubators in the Southeast Asia Region. Many great companies like Grab, Referral Candy and 99.co were started here.

Not only this, there are also many surveys that show how Singapore is emerging as a great market for people who want to start their own business.

Here, I am going to one such study released on August 28 by start-up event promoter Slush Singapore and venture capital firm Monk’s Hill ventures. This report called State of Southeast Asian Tech gives you an overview of what’s happening in the south Asian tech market.

Many entrepreneurs, investors, startup executives, and other key players from Indonesia, Singapore, Thailand, Vietnam, Malaysia, and the Philippines have contributed to the survey. So, you can completely rely on them.

Now, without wasting any moment, let’s see what the study has to offer:

1. 35-40% of people want to start a new company in south-east Asia

In the first question, startup founders were asked:

Do you want to relocate your business to a different city?

77% replied with Yes.

And when asked where this was the response:

Can you believe it? Almost half of the entrepreneurs want to move their business to Singapore. Let’s not forget the survey respondents based in Singapore. 96% of them want to start their company in Singapore.

The main reason behind this is that in Singapore, startups have access to venture capitalists. Many international VCs already have offices here. So, there are big chances of getting a funding or sponsorship.

That’s why Singapore is an ideal place to start a business.

2. Singapore received the most startup funding in the last 5 years

According to the study, Singapore based companies have received $8.4 billion as startup funding from venture capitalist firms and individual investors, which is the highest investment in all Southeast Asian cities.

So, why wouldn’t you start a business here?

3. There are a plenty of Opportunities for App developers

Given the rise of app development companies in Singapore, there’s also a heavy demand for app and software developers in Singapore.

Have a look at the stats:

It shows that there are 1,845 job openings in Indonesia at present. Singapore stands at second place with 1,119 which is not bad.

This means Singapore is one of the emerging fields for software and app development as well.

So, if you have plans to start a business in Singapore, go ahead. There’s a lot of scopes. In case you need any advice from the experts at Applify, contact here.

Zeles – A Volunteering Mobile App that Rewards Users

Zeles - A Volunteering App

Imagine, I ask you to volunteer for something. Would you help me?

Probably not.

Now, what if I offer some reward in return?

You would probably change your mind. It happens most of the time. As humans, we are naturally more interested in doing things that have some benefit to us.

A volunteering app by the name Zeles is using the same tactic to help people come forward and assist others. While there are already apps like Sgcares that are making it easy for people to volunteer, Zeles stands out by offering incentives in return.

57 years old Ms. Chen Yew Nah is the brain behind this amazing volunteer mobile app concept. She is the Managing director of Zeles Network that connects individuals, companies, and volunteer organizations for various causes.

In an interview to a leading source, Ms. Chen told that she always had a passion for helping others. So, she gathered feedback from voluntary host organizations (VHOs) and volunteered to create a mobile app that will bridge the gap between people and bring them together.

Check out this post, if you are curious to learn about the cost of developing an app in Singapore.

How the Zeal Volunteering App Works?

After you’ve registered with this volunteer mobile app, you’ll be lead to the dashboard. There you’ll see the app’s calendar that will list the past and future events as well as their real-time volunteering stats.

You can avail incentives after you’ve volunteered for an event which can anything like free pastries from Delifrance or a free cable ride from Sentosa Development Corporation (SDC). It’s just like a box of surprises. You never know what you’re going to get.

“People volunteer for these things,” you might be thinking.

Well, this mobile app has 2,000 volunteers, 55 VHOs, and 14 sponsors within 4 days of launch (the stats are of September 3). It’s also making it easier for companies to volunteer at different places. They’re pretty impressed.

Here’s what Chan Mun Wei, SDC’s divisional director of corporate planning division has to say about the app:

“The Zeles Volunteering App is a meaningful way to show SDCs support for volunteerism and recognize many caring individuals who help others.”

Miss Alicia Chan, the program lead at the Association for Early Childhood Educators also share a unique experience:

“One of our volunteers was pleasantly surprised when she redeemed four complimentary tickets to take her family to the Bird Park.”

Ms. Angie Chew, executive director at Brahm Centre, a charity that promotes healthy living also believes that the app has made it easier to manage volunteers.

What Other App Developers Can Learn From this?

When I shared this story with the mobile app developers at Applify, everyone was impressed. According to them, it’s the brilliant use of psychology in mobile app development.

The app is not just encouraging people to volunteer but were also offering rewards for that. No wonder why people will not use it.

Are you planning to create a similar mobile app? Or maybe want to integrate a loyalty or reward program to your existing mobile app? Feel free to get in touch with our mobile app developers.

Why Every Entrepreneur Should Code: Learn From Singapore’s top Entrepreneurs

App Developer

Should I learn how to code?
This is the question that many entrepreneurs face at some point in their career.
Every businessman’s reaction is different at this stage.
“I should learn it. The skill might be helpful later,” some think and join a coding course.
“I have people who do coding. Why should I ?” other wonder and ignore.
Well, if you ask Applify:
Coding is essential for everyone. It gives you a new insight.
Most of you might agree but not completely. For that, you will need a lot more than this. You need strong proof.
So, here we present:

Successful Singaporean entrepreneurs telling you why coding is essential?

After reading their responses, you’ll be forced to think. So, have a look:

1. “Coding helps you build a more innovative business with sophisticated technology” – Poon Da Quian

Poon Da Quian is the founder of a CEO of Butler in Suit, Singapore’s first hospitality service for homes and apartments.
According to him:
“Technology is not going to disappear. As a businessman or an entrepreneur, applications with more sophisticated technology stand out.
With artificial intelligence ramping up, a lot of manual jobs will be made redundant.
Be it entrepreneurs, C level executives, students, junior roles – you need to be prepared or at least exposed to these technical know how-tos so you can stay relevant to the economies of the future.”

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