Why your business idea should go through concept validation?

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Business idea

Creating a product that is acceptable to the market is as important as validating your business concept. Your product may come from a world-class research and development lab, but it could still fail in the market.

The fact might be, there was nothing really wrong with your business product, it was just that you didn’t validate your business idea. Most people don’t know how to validate their business idea and others don’t even know what it means to validate one. 

In this article, you will get to know everything about validating an idea and why it is crucial for businesses?

What do you know about idea validation?

“Think before you act” means the act of validating an idea before it is executed. A business idea is validated to determine its viability by testing it. The purpose of validating your business idea is to determine whether your vision will succeed in the real world according to the target audience or not.

When it comes to creating a successful product idea, validation matters a lot. The testing of an idea can take place in different ways, such as communicating with potential customers or developing specific landing pages on the Internet.

An idea with a goal of successful business has three basic pillars:

1. Viability:

The ability to survive successfully is what constitutes viability for every business or startup. Making the right decisions and implementing the right strategies will determine the viability of your business. Your short-term and long-term actions and judgments will determine your business’ efficiency and market survival. 

2. Feasibility:

A business idea you have should be able to be produced and developed by your resources and partners. In this way, the idea can be described in more detail and how it can be implemented. Your idea must be tested for feasibility before you launch it, and spread it. 

3. Desirability:

Desirability is crucial for any product or service you wish to market. You should be able to meet the demand and requirements of the service you are willing to provide. It will also be well received if your product or service solves complexity and disorientation in the current situation rather than providing something new.

Why businesses should validate ideas? 

Would you launch a product or service that wouldn’t be in demand? The validation of your startup’s idea cannot guarantee its success, but it allows you to evaluate whether a startup is worth your time and money.

Validating your business concept is a good way of finding out what your potential clients need. The idea validation will make it easier to predict. Your product might be able to uncover new features you didn’t know about, or you might discover that you need to change your packaging, cost, or other features. 

  • Minimizes cost
  • Reduces the risk of launching the wrong business idea
  • Sell the business product

What steps are required to start validating?

Start by creating measurable and clear objectives, then move on to the next step:

1. Start by defining your startup idea and defining the outcomes that you desire

You need to understand what your idea is and what you want to accomplish before you can begin validating it. How do you intend to solve the problem? Your idea can be validated once you have a clear understanding of it. 

2. Research your business idea

In order to fully comprehend your idea, you will need to conduct some research. Analyze similar products and services to see how they are doing. Find out what people in your target market think about your product or service.

3. Create and test your prototype

Your idea needs to be prototyped after you’ve done your research. A test of your idea will be conducted and feedback will be received from potential users. Get feedback from potential users and adjust your prototype accordingly.

4. Launch it

It’s time to launch your product or service once your idea has been tested and proven to work. It will be easy to validate your idea if your product or service is successful. 

The following are all the things you should check, research and define before starting to validate ideas:

  1. Defining the business idea
  2. Identify your target audience
  3. Identify your competitor and their products
  4. USP framing (what makes your idea different)
  5. Research your market area 
  6. Testing idea hypothesis
  7. Featuring your product/ service in the market

Why it is important to validate business ideas?

Idea Validation involves testing your assumptions and ideas about how to solve the user’s problems. The business ideas should be validated in order to discover more about the market, target audience, and the user’s real problems. 

  1. Is the product helpful for the target audience?
  2. Does the target audience like the concept/product?
  3. Would they be willing to use the product?
  4. What they don’t like about the product?

Idea Validation Process

It represents the process in which you cannot explain your idea or sell it other than through verbal or written communication. It is unclear what your idea aims to accomplish, who is going to lead the core team, how you plan to launch the business model, and who is going to provide financial assistance. 

During this process, you will conduct market research and market analysis on the products and services you plan to provide. During this process, long brainstorming sessions and surveys will be held. To analyze your idea and research it, you will need to connect with potential customers, users, and experts. It may be possible to interact with users face-to-face, via telephone, or through surveys and discussions.

Over the years, we have developed a logical system for validating business ideas. It consists of three steps, each of which is further broken down into smaller parts.

Step 1: User Validation

In order to understand your users’ needs, you must define their personas first. The persona you create represents the audience you are aiming for. A maximum of two or three personas is sufficient, but if you prefer, you can create more. Your persona can be defined in whatever depth you choose. Details such as interest, personal information, etc, can be included. As a solution to the problem, your main USP will provide the most value to the persona. 

In order to test your assumptions, you need a hypothesis. Provide details on how you will validate the hypothetical characteristics that you defined for your target audience. It is important to take your resources into account when designing your research plan, namely the amount of time and money you have available. 

Step 2: Market Research

The second step is to investigate competitors in the market. It is best to use your user research data to detect your competitors so that you can see what solutions your users are already using. Additionally, you can get help from online communities, and forums. Identify the channels to use during validation to reach your target audience efficiently. A good channel should offer rapid response, which means you need quick feedback from your users within a few weeks or days. 

Identify the keywords to know if there’s a market need for the product/service you offer. Also, drafting your ads and landing page copy will be much easier with this. 

Step 3: Proposition Testing

Now that you have a large amount of data at your disposal, it’s time to start testing. Your first step in testing the value proposition should be to create one or more landing pages, depending on the number of personas that you’ll be testing. Your goal here is to determine if your value proposition is attractive to potential customers.

To accomplish this, create a page where the value proposition is highlighted at the top. You should drive traffic to your landing page once you’ve created your value proposition. Getting traffic is all about quality before quantity. More traffic that is from your target audience would be better than masses of non-targeted visitors. 

Conclusion

Focus on the essential aspects of your business first and choose the right selection criteria and metrics. If you are confident that your business idea is solid, you have plenty of time to refine the details. Validation does not aim to come up with a perfect solution but to make sure you have a viable idea. Getting accurate information about your idea is essential to the validation process. 

To minimize the risk of implementing ideas that no one wants or will pay for, idea validation is conducted. Finding the fastest and cheapest method to test your assumptions is the key to determining whether you’ll proceed or not.

Get in touch with us to test your business idea through concept validation.