Imagine that your team has an idea for a new project or you would like to improve an existing solution. What is the best way for you to make sure that your ideas are worthwhile? There is no 100% guarantee of success, but product discovery can increase your chances of launching a successful product. The innovation process of product discovery and ideation allows product teams to refine their ideas by understanding real user problems and finding the best way to solve them.
Problem space and solution space are traditionally the focus of the discovery process. As a team, we define what problems exist for users, buyers, and stakeholders in the problem space. The team focuses its efforts on solving problems and achieving the desired goals in a solution space. When it comes to product discovery, each product manager has their own best practices and favorite techniques. However, the process is always somewhat the same.
Using this guide you can discover the types of products that will be useful and successful.
Key Considerations of the Product Discovery Process
1. Understanding and Defining the User’s Need
To carry out this research, product teams rely heavily on quantitative and qualitative data. A few useful methods include user research, focus groups, observation, interviews with customers, data analytics, competitive research, empathy mapping, and more.
The next step is to clearly define the user needs based on what you have learned about them. Your goal is to come up with one sentence that covers the entire problem at hand. It enables you to align your team around a common goal and communicate clearly with them. Ensure that you are actually using your time to work on problems that require a solution.
2. Identify the Solution by Ideation and Testing
The reframing stage involves coming up with, prototyping, and testing possible solution ideas that you have prioritized with your team. You can apply creativity through brainstorming exercises and other ideation tools including mind maps, storyboarding, and design sprints.
In order to build the right prototypes, teams should consider what they are trying to learn, what will be tested, and what is still unclear to them. Here we use a variety of tools and techniques, including A/B testing, customer interviews, user testing, distributing surveys, and product testing.
Purpose Of Product Discovery
- Taking customer feedback surveys and participating in focus groups
- Understanding users’ needs and behavior by observing them as they interact with clickable prototypes or mockups
- User journey maps are developed based on user research
- It is important to prototype and tests the viability of your product (e.g.: a/b testing)
Product Discovery Process Outcome
Make sure all product decisions and ideas align with the vision. Provide a free and open environment for the team to innovate and iterate. To ensure the technology is ready for development, ensure it has been tested. Maintain the proper staffing levels and resources for projects. Maintain a development environment that facilitates rapid, iterative improvements.
Product development begins with product discovery and ideation It may involve multiple teams of different sizes and a variety of skills depending on the situation. In your product discovery process, you will obtain the following data that will be useful for web and mobile app development:
- Defining the problems clearly
- User requirements
- User journey maps
- User personas
- High-level wireframes
- Business Value Propositions
Product Discovery Process Requirement
As a result, a team’s membership and involvement can vary with the complexity and goals of the project. For the successful completion of the product discovery process, it is crucial to define who must be directly involved in each step.
1. Product Manager
Who looks after team meetings, information collection, development of documentation, and management of details.
2. Tech Lead
Examines solutions for their technical feasibility decides on the technology stack to be used and supervises the development.
3. UI/UX Experts
Who creates and designs the solutions?
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4. Business Analysts
Identify market trends, analyze research data, and offer solutions.
5. QA Estimators
Provide estimates for quality assurance tasks based on feature breakdowns
What do you Understand by Product Ideation?
Product Ideation involves a process of developing new and innovative ideas using certain techniques and sessions leading to product release. When brainstorming, your ultimate objective is to look for the pain points and problems faced by the customers in the market.
Few Product Ideation Techniques
1. Brainstorming Session
At the top of our list is one of the most commonly used and popular methods for generating ideas and solving innovative problems. Within a limited time frame, participants need to brainstorm all possible solutions to a specific problem. Participants are forbidden from criticizing or evaluating ideas while the session is in progress since each and every idea is documented. It allows even the most absurd ideas to be heard and get an opportunity to be considered. It can be a bit challenging to schedule, organize, and document the actual session in a practical format that you can share with others and use to update or re-refer.
2. Mind Mapping
Using it for brainstorming sessions, meeting management, and event planning can help you visualize and organize information better. The feature allows you to easily add ideas at any time which also assists in focusing on the connections so you never get disconnected information.
An acronym that stands for:
- Substitute: You can achieve greater results by replacing a part of your product, concept, or process with another.
- Combine: Integrating two ideas into one.
- Adapt: Create a more dynamic process.
- Modify: From a holistic standpoint, zoom out on the problem and improve the results.
- Put to Another Use: Consider using the current solution for another purpose and assess the resulting benefits.
- Eliminate: Would it make any difference if some parts of the concept were removed?
- Reverse: An idea can be shifted from one interchangeable element to another.
4. Meetings with Focus Groups
By gathering small groups of individuals with different characteristics, this technique provides structured information to the audience. The goal of this form of qualitative research is to analyze a client’s reaction and perception of a product or service.
Storyboards are visual representations of how a feature will function or how a product could be developed. Researchers can use this method to represent the information they have gathered during research. Corkboards are hung with images, quotes from the user, and other relevant information to represent a scenario and show how all the ideas relate to each other.
We hope that this article gave you an idea about how to plan your product discovery and ideation process. One thing that you should always keep in mind while beginning a new product development process is to ensure that your product discovery is well-planned and organized.
Are you done with the product discovery and design process and want to develop a digital product for your business? Our digital product development company can help you build a market-fit digital product.