On-Demand Vs Custom Mobile App Development: Which is Best For Your Business?

On-Demand App Development vs Custom App Development: Which Is Better For Your Business?

The last few years have shown us the importance of acquiring a service online through simply downloading mobile applications. This has made the on-demand mobile app development industry emerge as one of the most flourishing markets globally.

In fact, statistics suggest that mobile apps are projected to generate more than $935 billion in revenues via paid downloads and in-app advertising by 2023. This is sure to open doors for many more new and innovative mobile apps in the years to come. So if you are planning to invest in an app for your business, now is just the right time.

But when we talk about app development, people are constantly debating on whether businesses and startups should opt for on-demand or custom app development services?

The truth is that there is no right answer to this question. An app should be developed depending upon the need and services of the business.

Let’s try to understand the purpose and benefits of both on-demand mobile apps and custom applications.

What is On-Demand Mobile App Development?

On-demand, also called on-demand service apps are mobile applications that allow users to instantly access certain services offered by a business. Simply put, a business with a certain service builds an on-demand mobile application that helps their clients and customers to access their service.

The on-demand applications solve users’ everyday needs. Today we have on-demand mobile apps for a variety of industries such as beauty, education, retail, food delivery, etc.

Benefits of On-Demand Mobile App Development

On-demand app development has more than one advantage.

1. Scalability

An on-demand mobile application is highly scalable. You can start with a normal service app, and scale it in the future and convert it into a marketplace where you can also collaborate with other businesses and get paid for every transaction made on your platform.

2. Flexibility

On-demand app development gives you the flexibility to revamp your services based on what the users like or dislike. This also opens doors for personalized marketing based on user analysis and behavior as this helps you make smarter assumptions.

3. User Analysis

On-demand apps give you the benefit of user analysis. Through this analysis, you can get to know what the users are liking the most and what is sending them off about your solution and you can bring about improvements accordingly.

4. Higher ROI

As there is a wide range of people who use on-demand services on a daily basis, on-demand app development brings with it higher revenues for your business. So make sure to collaborate with a reliable app development company for on-demand app development.

5. Measurable Online Presence

One of the main advantages of an on-demand mobile app is that a higher user rate also gives you access to measure and analyze your online presence. You can easily determine what are the best things about your business or service and identify KPIs very easily.

What is Custom App Development?

Custom app development refers to building applications that fulfill a specific business goal and are for a specific group of people. These apps are designed in a specific way strictly according to certain requirements.

Custom apps are mainly built for organizations that have specific requirements and want certain tasks to be fulfilled within the enterprise.

Although these apps are much more specific, they come with higher prices. So if you are looking forward to developing a custom mobile app, chances are that it will cost you more.

If you are curious to know about the cost of building an app, read this post.

Benefits of Custom App Development

Custom app development has also a series of advantages attached to it.

1. Secure Solutions

As we know, cyber attackers and hackers are always looking for errors and vulnerabilities in your solutions in order to break in. But custom app development lets you integrate build-in security systems into your solutions.

This makes the chances of breaches and intrusions way less.

2. Better Support

Custom app development offers better support services. While getting a custom app developed, clients are usually provided with a dedicated team that works exclusively on your project. This makes support and maintenance way quicker.

3. Compatibility

An organization uses a number of tools in order to carry out day-to-day tasks and secure the transfer of data. So while all the functionalities are difficult to find in a single tool, with custom apps you can get all the desired features and functions built-in.

4. Desired Solution

When you go for custom app development, you are building a solution strictly as per your needs and requirements. That’s why while opting for custom mobile apps or custom web app development, only engage with teams that have years of experience in working on similar projects.


The on-demand app development has a comparatively way larger audience than custom apps. Although both these types of app development fulfill a specific goal and there can’t really be a comparison as to which one is the better way out.

Both on-demand and custom applications are subjective to businesses and the services they provide. If your business revolves around a specific service then go for on-demand app development.

Whereas if you are looking to develop an application specifically for your company or a specific audience group, custom app development is the right choice. 

We are sure that the above-mentioned points gave you some clarity about the main benefits of both on-demand app development as well as custom development. 

Looking for app development service providers in Singapore? You are just in the right place. Applify is one of the leading app development companies in Singapore with years of experience in on-demand mobile app development as well as custom apps and web development.

We strive to deliver incredible digital solutions leading to your business growth. Get in touch today!