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5 key factors you need to consider before you commercialize any innovative app idea into a business

App Idea

The tech world today may look discouraging especially for startups who are building their digital business for the first time ie, especially to the startups. The journey for them might be challenging and bumpy. 

The most frequently asked question is what kind of planning and strategies need to be developed before concept development. It’s an important decision, and it should be taken seriously. Make sure your product provides value to end-users. Continue reading this blog to know more about things you need to accomplish before you commercialize any innovative app idea into a business.

Why would end-users use your product if you do not provide them with any value? And provide value to you in turn? Whether it is generating advertising income from sponsors or paying subscription costs, the value will remain two-way traffic.

5 key things you need to accomplish before you commercialize any innovative app idea into a business

1. Choosing the right platform

App platforms can be an utterly confusing subject, especially for startups, however, you should keep in mind a holistic User Interface (UI) that you can deliver explicitly to your app when choosing between iOS and Android.

In addition to affecting developers, this decision has an effect on the flexibility and scope of the application. A mobile app’s design adaptability and utility can also be determined by the type of coding it requires.

2. Conduct proper market research

Conduct proper market research

There is a big difference between making a simple product and making a product simple. A well R&D can make your product stand out from others, proper market research can also help you understand which strategies your competitors use and how they make mistakes.

 These mistakes are easily learned from and can lead to a better plan for the future. Always consider the user’s perspective when conducting research. Find out what they want. audience their need, evaluate real demands and make all the essential decisions to meet them.

3. Understand your users

It’s like shooting a bullet in the dark if you don’t understand your audience before developing your app. As your app’s success hinges on understanding your customers’ needs, it is imperative that you know what they want. If your Mobile App doesn’t solve their problems or add value to their lives, it will never make it to users.

It is always helpful to take customer feedback into consideration. Take opinions and feedback from your targeted customers and know their needs. Align your objectives with the user’s demands, and believe it nothing will stop your app.

4. Choosing the right app development company

If you google around the best app development companies in Singapore, you may find many. But the biggest task which the customers can face is which company is best or will suit according to their requirements. 

If you are planning to build a mobile app for your business we at Applify make mobile Apps. For more information, you can check out our services, and feel free to get in touch with us to know more about App development 

The App’s idea is solely yours however, its execution is squarely dependent on the App Development Company. Its execution depends on the development company you choose to work with. The development company plays a key role in ensuring that your App is aesthetic, intuitive, and user-friendly.

You must check and spell out all the vital points listed below before selecting a development company:

  1. Read the company’s case studies
  2. Keep in mind the company’s time zone for effective communication
  3. Check the technologies used
  4. Contact other companies they have earlier worked with.

It is vital that your developer commands sound designing knowledge in order to provide an exceptional user experience. The developer must put into consideration the app’s usability, by building the application in a way that users can perform their designated functions without getting assistance.

5. Justify your reason for developing an app

You may think this is the easiest question to answer. The developers will require you to brief them about your app, so you must first specify the purpose of its development.

There must be a clear distinction between the offerings available on the website and those in the app. Strategic clarity about how you will differentiate your app from the website in terms of how you will provide services to your customers must be present.

For building the mobile application, it is important to have a clear vision. It is equally important to have a vision that is aligned with your business objectives and how the app will help you achieve these goals.

Final Words

These five key points will make your app less crumbly if you keep them in mind when developing it. Mobile application development should therefore be viewed as a strategic decision, not merely a technical one, and nurtured inherently in the company’s objectives and values. 

While developing your app, it is also important that you consider putting in place data recovery plans in an event that you lose your data. SSD data recovery techniques are very helpful for all types of data recovery you may need.

Why Opt Laravel Framework For Web App Development in 2022?

app development framework

In an era where frameworks and programming languages are increasing, building high-performance web applications can be challenging. 

In PHP, you can find many frameworks that have robust technical capabilities, such as Laravel, Symfony, CodeIgniter, Phalcon, CakePHP, Zend, Slim, etc. In addition, choosing a framework that meets your requirements can be challenging due to aspects like cost, experience, popularity, third-party integration, deployment, and testing. 

Laravel framework has maintained its top spot on the top PHP MVC frameworks list. With Laravel, you can enjoy the creative experience to the fullest extent, while accessing a wealth of elegant features that cover all aspects of everyday use cases. Developing robust web applications with PHP is undoubtedly easier with Laravel. 

In this article, we’ll talk about the importance of the Laravel PHP framework in web app development.

 Importance of the Laravel PHP framework

What do you understand about the PHP Framework?

By creating a standard structure for developing web applications, PHP frameworks rationalize web app development written in PHP. The main reason PHP frameworks are useful is that they facilitate rapid application development (RAD), which helps you develop more stable applications and decreases the amount of repetitive coding.

What is Laravel?

Laravel is an open-source framework based on the PHP programming language developed by Taylor Otwell, that is mainly used for creating web applications. In recent years, Laravel has gained rapid popularity due to its unique built-in features and a rich ecosystem of compatible packages and extensions.

Laravel framework will ease the development process by simplifying common tasks such as authentication, routing, sessions, and caching used in most web projects. In order to build robust applications, Laravel offers the versatility and power you are looking for. You can rely on Laravel to deliver the best testing experience. 

Over 7,000 companies use the Laravel framework to develop web applications. Web applications created with Laravel are typically custom-built PHP applications. This framework handles a wide variety of aspects, such as routing, HTML templates, and authentication. Developing web applications with the Laravel framework results in shorter development times and higher coding efficiency.

MVC is a design pattern that’s used in Laravel. The Laravel framework provides a wide choice of functions, documentation, and overall performance. Websites built in Laravel have an attractive layout and a user interface that is both easy to use for beginners and aesthetically pleasing. Security standards must be followed in order for development processes to be effective. The concept of IoT is now being incorporated with Laravel to make things easier and more efficient. Laravel solved the problem of user authentication and other aspects of the development process that had been challenging. 

What is Laravel used for?

  • Web pages that are static and dynamic
  • Multi-page and single-page applications
  • Applications for enterprises
  • The web applications that run on portals, such as forums, job boards, and news feeds
  • An Object-Oriented framework and MVC support

What are the Major benefits of Laravel Framework?

Overall Performance

Laravel makes it easy for you to ensure that your website runs at maximum speed. The tool offers tons of features and out-of-the-box functionality, helping you take your business to heights. It is important to choose the right framework as it affects how quickly the page loads and how quickly the website responds.

Security Terms

To protect your website and safeguard your customers’ data against leaks and hackers, you must have a security mechanism in place. A website that doesn’t have data security will soon fall behind. 

Community Support

With a huge team of developers and experts on hand, Laravel is ranked as one of the best frameworks for website development. No matter whether a developer is having difficulties with a particular feature or wishes to create one from scratch, the team is ready to assist. 


Laravel is a tremendous PHP development framework that has an extremely large community of experienced developers. It is one of the most popular frameworks among web developers worldwide. 


The great thing about Laravel is that you do not need to pay for using it. Additionally, it makes it possible to create & maintain user-friendly applications quickly & easily. 

Wide range of libraries

Laravel has 20 libraries comprised of several modules. With the Laravel PHP framework, it is possible to develop a website in a variety of environments. In order for the software to seamlessly adjust to the platform, libraries contribute to the authorization process.

What are the reasons to use the Laravel framework in 2022?

Here are six reasons why you should use Laravel in 2022-


A Validation Request trait is by default used by the Laravel framework for controlling HTTP requests. If there are errors in the session data, the application can generate views based on them.

MVC Support

In addition to its MVC compliance, Laravel provides integrated support for the IOC (Inversion of Control). The MVC makes it easy to customize or change the templates and codes. With this, your app’s performance will improve, and the process will continue to run smoothly. 


Authentication libraries provide Laravel features such as resetting passwords and monitoring active users. Using Laravel, developers are able to build modular apps by following PHP principles.

Code separation

For its web application, Laravel has the capability to separate the code. With Laravel, HTML Layout Designers can easily modify a webpage without interacting with developers, unlike other PHP frameworks. 


Software developers spend considerable time authenticating written code, which is one of the most important aspects of a web-based application. With Laravel 5, authentication has become so simple because it comes with a ready-to-use authentication system.

Ready-to-use authentication system.

Top Laravel Trends in Web App Development 2022?

Here are a few Laravel trends that businesses and entrepreneurs are adopting and implementing worldwide-

PHP development outsourcing

The PHP programming language has emerged as one of the top programming languages in the development sector. Today, the majority of good-looking sites are built with PHP. 

Hashed text

The hashing process converts a string of characters into a key (readable format). Private information and passwords are stored in text format for ease of access.

AI Chatbots

The AI Chatbots have the ability to interact with people just like humans, assisting with technical issues, customer support, and assisting in SOP guidance. It allows you to create smart chatbots and streamline customer support processes so that you can offer simpler and faster customer service. 

Cloud Integration

Laravel’s cloud integration has become one of the most popular web application development trends. Combining the latest application trends with the web application framework offers businesses affordable, flexible, and scalable web solutions.

Final Thoughts

When developing a web application, selecting the right framework is one of the most pivotal aspects. 

We hope you have gained an understanding of why Lavarel is an excellent framework for creating your website. Laravel will fulfill all your needs no matter if you are a startup or a large corporation. 
To learn more about how to get started, our development company that specializes in Laravel will help you find the right way!

What Steps Do We Follow To Hire Developers At Applify?


Do you remember playing computer games for hours as a kid? How about that smartphone app you use all the time? The genius behind these programs of every kind is the developer.

What’s the first thing that came to your mind while hiring a developer? “What kind of developer do you need?” Right? 

It is important for you to understand what you want to achieve with a developer before you hire one. Without that knowledge, you won’t know whom to seek out and what to tell them about your projects! 

The following guide will explain some steps that Applify considers on how to hire a developer right developer for your business. 

 Hire a  right developer

What should you look for in a developer?

A developer’s portfolio will give us an insight into his or her skills. To begin, we always evaluate the candidates’ technical and soft skills:

  1. Programming languages 
  2. Databases
  3. System design
  4. Creativity 
  5. Communication skills
  6. Cloud services
  7. Data Security 
  8. Algorithms
  9. Problem-solving skills
  10. Teamwork

We’d like to highlight the main steps that we consider while hiring a developer


The most critical factor to consider when hiring a mobile app development company is their prior experience. Only an experienced and skilled developer can manage an application to its maximum potential. It’s not enough to hire developers based on their years of experience, you’ll also need to find developers who have worked on similar or the same applications in the same niche. In order to succeed in the app industry, we build a complex application process with the help of dedicated developers. 

Platform Knowledge

While hiring a developer, this is one of the most critical factors we take into consideration. In order to build applications that meet our company’s needs, our developers must have a sufficient understanding of open source platforms. The developer needs to have an in-depth understanding of platforms in order to build a successful application. 

Researching the previous projects

It is important to learn from their previous projects how the developer approaches delivering quality before hiring them. To determine how efficient a developer is, first we review their work portfolio. When choosing a developer, we make sure to check out the developer’s app’s functionality, design capabilities, and project completion time. In this way, we can determine whether or not our developer can develop custom Android apps. In order to learn more about the developer’s previous works, we check out the app’s ratings, reviews, and feedback too. 

Communication skills

Communication may not be the first consideration, but we cannot ignore it. As part of the initial meeting, we make sure that our expectations are clearly stated. It will help us in minimizing conflicts and speed up the development process. 

You will not be able to receive good results if your technology partner cannot understand your requirements. Because of this, one needs to know their communication skills and ability to comprehend your vision.

Unique Talent

When hiring app developers, keep an eye out for their unique approach or quality. This would be the best option to hire a developer that is proficient in understanding business requirements. We hire a developer who knows how to design an application so it stands out from the rest. 

Taking Interviews

The last important step is we take a pre-screen interview of the developers during our initial meetings, and ask questions about these important topics-

  1. Their expertise
  2. Programming tools they use
  3. Their communication skills 
  4. Their unique talent
  5. Overall exposure in a particular niche
  6. Their reviews, feedback, and references
  7. How they manage their project
  8. Contracts

In this way, we will be able to decide whether an iOS developer or an Android developer is right for our project.

IOS developer or Android developer

What are the challenges we face while hiring developers?

In-house developers

Having in-house developers is an expensive process and when their services aren’t required for long periods of time, they are paid as if they were full-time employees. An in-house team of developers requires consideration of all aspects, including hiring costs, paid leaves, vacations, sick leaves, perks, and employee insurance.


Having no face-to-face interactions with your developers can create communication gaps when you outsource app development.

Final Words

These are a few basic and important things you have to consider before you hire a developer.

Would you like to know more about selecting the best developer for your business? We’ll help you find one for your business, startup, or entrepreneur!

Get in touch with us today!

What should be considered when developing an app for IoT

Internet of things

The IoT market is huge, and it has something to offer to many other markets. Smart cities, agricultural fields, and even people’s homes and cars will soon be home to the Internet of Things devices. Over the years, this technology has made it to the top trending technologies in the world. 

It is becoming even more challenging to find good IoT developers as the Internet of Things application development services become more widespread.

What is the Internet of Things (IoT)? 

Internet of Things (IoT) is a network of interconnected devices, such as computers and machines, objects, animals, or people which are assigned unique identifiers (UIDs) and by which data can be transferred over a network without requiring human or computer interaction. The Internet of Things utilizes embedded software to connect devices or equipment to the internet.

When IoT technology is added to a device, it becomes more intelligent, since it enables real-time digital data exchange between the device and other devices. As a result, devices can be equipped with useful features and operations can be optimized.

 We are becoming increasingly intelligent and responsive as a result of the Internet of Things, which merges the physical and digital worlds.

Examples: Mobile phones, fridges, watches, smart fire alarms, locks, bicycles, medical sensors, fitness trackers, and security systems, among others, are all examples of IoT products.

Embrace the IoT

Internet of Things is a revolutionary new technology. Be it any technology especially the emerging ones tend to benefit early adopters the most. It totally depends upon the users how they take up the technology and use it at their best.

 When it comes to the development team, they must take into account the intricacies of IoT technology during the planning and design phase of the project as well as security and compatibility issues.

Smart houses are expected to grow at an even faster rate thanks to the IoT market. Two-thirds of consumers say they’ll probably buy IoT devices by 2019 according to a Forbes survey

What are the challenges of IoT app development?

As it is very clear that the new technologies bring along with them new advancements which can firstly make the work easier and secondly more efficient but it brings with it some challenges along its way. 

Talking about the traditional technologies, such as PCs and smartphones, they use the web or mobile apps. In comparison to these other technologies, Internet of Things devices have less computing power and storage in-device.

There are limitations to IoT devices and apps and developers must consider how they will affect interactions between apps and devices.

The two important challenges of IoT app development are:

  • App Security 
  • Data security
  • Compatibility
App Security

App Security 

Unfortunately, IoT security is too often overlooked by developers, and this can lead to the detection of problems after an application has already been installed. These situations can result in dangers for consumers or the public once they start using the application. A comprehensive testing process and encryption protocols can make IoT applications as secure as possible.

Data Security

Not only does the security needed for the applications but data security is equally important when it comes to the Internet of Things (IoT). For IoT app security, developers must consider data security.

 When developing an application, developers need to learn when data will be collected and where the resulting data goes. Especially if the application contains information that is confidential to business operation, it’s essential to protect it from unauthorized access.


Another major challenge of IoT App development is brand compatibility, particularly if an organization wants to build an app for consumers. Compatibility of the application in IoT is equally important as is the app security and Data Security. Suppose the application is safe to run but is not compatible then also it will be of no use to the users. 

 Developers who create an iOS or Android application for a smart home hub must consider how iPhone or Android users will connect to the hub and make sure the application works well both for IOS And Android.

Some Key  Platforms for IoT Development 

  • HomeKit
  • Android Things
  • ThingWorx
  • Xively
  • Ubidots
  • Azure IoT Suite
  • IBM Watson

These are proven platforms for IoT development:

IoT in web and mobile app development

Many sectors of our society can benefit from IoT development due to the availability of mobile devices:

  • Healthcare
  • Smart homes and cities
  • Transportation
  • Manufacturing

 Your decision on what type of web app to develop for IoT depends on your specific project requirements and on the industry for which it is developed.

For example, in the case of an industrial appliance, a web-based UI would be sufficient, but for a smart home solution to control home environments, an IoT mobile app would be required.

With the IoT system, you are able to create apps that provide complete control and visibility over the connected devices. Think about the following factors before deciding if you should develop a mobile or web application, or both.

Mobile phones have 2 notable advantages for IoT use:

  1. Sensors allow them to connect via WiFi or Bluetooth, making them easy to use.
  2. Users can access services remotely via their mobile phones

Final Words

Building an IoT solution requires a fundamental approach, deep knowledge of hard building an IoT solution requires a fundamental approach, deep knowledge of hardware and software technologies, and considerable expertise.

 If you have an idea to develop an IoT application, our team of IoT specialists can help you at every stage of your IoT application development process. From cost estimation to post-delivery support, software technologies, and considerable expertise. Connect with Applify today!

A complete guide to developing an NFT marketplace


NFTs have gained a name since 2014, they have become an increasingly popular method of purchasing and selling digital artwork. The results prove that NFT trading has drawn the attention of many investors. Do you know exactly what NFT is all about? 

NFTs, known as non-fungible tokens are types of cryptocurrency or digital assets that represent real-world objects instead of stocks. When it comes to creativity, you can put anything out there whether it is art, in-game items, music, or videos for your new NFT. 

In this article, we’ll guide you all about the NFT and its marketplace. Read below!

NFT and its marketplace

What do you understand about NFTs?

The world has changed and it is transforming from the analog to the digital side. 

There was a time when people sold their works directly. The digitization of work now enables them to be converted into NFTs, and then they can be sold in a marketplace for NFTs. You can check out our blog about the hows and whys of these digital assets.

NFTs is the term that represents ownership of items that are unique. We can use them in the form of art, collectibles, and even real estate. The blockchain stores NFT transactions, which allows you to prove your ownership and prevent the copying of NFTs. 

Coins and tokens backed by cryptocurrencies, such as Bitcoin, are fungible. NFTs have unique identifying codes and therefore NFTs are non-fungible. The term non-fungible refers to assets, which have no exchange value. The value of one Bitcoin is always equal to that of another Bitcoin because it is a fungible asset. 

Some of the examples of NFTs: Music Track, domain, digital collectibles (GIFs), in-game items, videos, essays, patterns, legal documents, tickets, coupons, etc. Check out the top NFT collectibles rankings.

Key features of NFTs

  • In addition to their distinctive properties, NFTs possess unique identities. It is not- interoperable which means you cannot transfer your NFTs from Bitcoin’s blockchain to Ethereum or any other. 
  • A blockchain-based NFT can be created, sold, acquired, and owned through multiple ecosystems including cryptocurrencies, digital wallets, marketplaces, NFT standards, etc. 
  • NFTs can only be owned by one individual at a time and the blockchain keeps track of ownership.
  • Markets are created for trading NFTs, where they are listed.
  • In every NFT transaction, a fixed amount or percentage is transferred to the cryptocurrency wallet of the NFT creator. 

Steps to mint NFT 

  • Building a new block 
  • Validating information
  • Storing information into the blockchain

Who can create NFTs?

The only thing you need is ownership of the NFT, which you intend to sell in the market. The NFT can be created by anyone, from entrepreneurs to artists, photographers, authors, and producers. 

Need for NFT marketplace

A non-fungible marketplace may allow NFTs to be minted without paying fees, or it may accept cryptocurrencies exclusively and operate on another blockchain. An NFT marketplace platform can operate as a universal non-fungible token website, or as a niche peer-to-peer platform allowing users to trade specific digital assets. The platform requires both buyers and sellers to have NFT wallets, so the transaction seems to be straightforward.

In terms of cost, the cost of the NFT Marketplace will vary according to its scale, technologies, client requirements, duration, and list of features. 

NFT- Non Fungible Token

Which technology is required for NFT marketplace?

Blockchain Platforms

Storage Platform

Token Standard

Wallet Integration

FrontEnd Framework

Looking forward to creating your own NFT or the NFT marketplace? You have just landed in the right spot. Applify can help you build innovative NFT solutions with experts in all the tools and technologies ready to add to your growth.

NFT marketplace development

You can either start building your NFT marketplace from scratch or use an existing solution. It is possible for you to choose between two approaches- the first is starting from scratch, which is time-consuming and costly, and the other is using existing NFT Marketplace Development, which is cost-effective and doesn’t take much time and effort. 

To develop an NFT from scratch-

An experienced team of front-end, back-end, and blockchain technologists is required to build a brand new NFT market. To make the NFT market more profitable, you’ll need to design and develop apps for NFT buyers, NFT sellers, and NFT creators. The development, testing, deployment, and hosting of apps would require significant funding. There will be a number of features that you will need to manage including security, authorization, user management, banking integration, marketing, and auctions. 

To develop existing NFT-

The NFT marketplace framework has already been built by many blockchain developers. Customizations can be made to these frameworks by the clients – the NFT marketplace managers. User interfaces and user experiences are fluid, minimalistic, as well as easily customizable. NFT development companies host many such applications, making them the ideal choice to help your marketplace implement the latest technological innovations. You can use such white-label products to take advantage of multiple blockchains to maximize your profits.

Let’s dive into how NFT Marketplace works:

  • Signing Up NFT Wallet- Whether you are a buyer or a seller, you need to fill in your email address, phone number, or social media credentials to complete the registration process.
  • Crypto / NFT Wallet Linking- In order to link a crypto wallet to an account in the NFT marketplace, users need to sign up for an account and link their crypto wallet.
  • Enlist your NFT- In order to sell your work, you must advertise them for sale along with the name, description, price, and other relevant information.
  • NFT Trading- An individual can purchase the NFT, which will be saved to their wallet once purchased. Detailed information about the trade history will be available to users after trading.

Why should you invest in the NFT marketplace and how will it benefit you?

NFT marketplace is experiencing rapid growth since 2021, which is one reason why many investors plan to invest in digital collectibles. 

The NFT Marketplace has many factors to consider:

  • A marketplace must enable customers to trade NFTs recorded on the platform.
  • It is expected that thriving NFT marketplaces will contain a dashboard or shopfront where you can find everything you need to know about an asset, including owner, title, price descriptions, archives, and payment gateways. 
  • There should be complete information available to consumers with advanced options on the NFT marketplace.
  • You can choose assets based on your type, payment method, due date, and listing status.
  • NFTs can only be purchased and sold on the site after signing up with Cryptocurrency / NFT wallet.
  • In certain categories or stores, users will be alerted to new bids, status changes, new posts, lots for sale, or NFT platform upgrades using push notifications.
  • There are two options available to sellers: buying or auctioning. If they choose the buy option, they must set a fixed price for the particular NFT. The auction option requires the buyer to set a bid price.
  • KYC verification- In order to ensure the platform is secure for buyers and sellers, verification is required after signing up.
  • Reviews of a product are always a deciding factor when choosing to buy it. By using a rating system, buyers can easily choose a reliable seller. 
  • Providing assistance and resolving conflict allows users to locate information and solutions in the form of a chatbot, email, or call center. 

Final thoughts

The NFT market is growing with a high market value, marking a new trend. A growing number of users are drawn to the network as the non-fungible token value rises due to its appealing characteristics. 

If you are looking to know more about NFT Marketplace, you can contact our experts who will help you in consulting about NFT development. Let’s work together to make you a prominent player in the NFT space faster

Ready-made apps VS custom mobile apps: what should you choose?

Ready-made apps VS custom mobile apps: what should you choose?

Have you ever given a thought to why many businesses are failing today? Today, to remain competitive and to expand their reach, businesses tend to incorporate advanced software into their business systems. With the continuous change in technology and market trends, we are witnessing changes in the requirements of companies for software. The availability of ready-made or custom apps has paved the way for businesses to meet their urgent needs. 

Whether you want to build a mobile or web application, you always have the option of choosing a ready-made solution or building one from scratch. Today, we will look at the differences between ready-made apps and custom apps. Understanding the differences will directly contribute to choosing the right application for your business.

Ready-made app solutions

Many corporate clients who are IT savvy prefer readymade app solutions because they are familiar with customizations, terminology, and the mechanics of the software. As mentioned above, ready-made software cannot design to meet the needs of your business, but rather you must change your business model to determine how the software can fit into it.

Consider these factors while choosing ready-made app solutions

  • There is no way for you to customize the layout according to your business model.
  • There is no possibility of introducing advancements of emerging technologies into readymade software because it is built using a specific technology.
  • In terms of integration with other apps, the apps can be highly restrictive.
  • Regular maintenance and 24/7 technical support may come at a high cost for readymade software.
  • The app may display unwanted branding and promotional emails if you purchase a ready-made app solution from a non-reliable vendor.
  • Users have limited control over SaaS platforms (Software as a Service), which don’t permit them to see how their data is stored. They provide limited control over internal and external processes because ready-made software has limited and typical features.
  • Ready-made programs may contain a virus or a bug that develops over time. Apps as such are more vulnerable to cyberattacks.
  • A ready-made solution does not typically allow you to form long-term relationships with the vendor. It is like buying a common thing from a vendor like hundreds of thousands of other people.
  • Updates and themes are sometimes intentionally created by vendors in order to ensure proper functionality.
  • You may need to modify your workflow when using some readymade apps.

However, there is a bright side to these apps. The ready-made software can be installed quickly and used without spending additional funds. Thes kind of solution is a good choice for startups and even SMEs because it is cost-effective and does not require extensive planning. Ready-made app solutions cannot meet the complex needs of a large organization because they lack flexibility and scalability. 

Custom-app solutions

Custom-app solutions

Large and medium-sized enterprises with long-term goals and bright futures generally opt for custom mobile apps. Custom app development is increasingly being adopted by service sectors as well as major industries such as manufacturing and retail for the purpose of providing their customers with a better experience. In building custom mobile apps, the process starts with gathering client requirements and designing software while considering factors such as market trends and complex business needs. 

Another increasingly popular type of development is on-demand which is often confused with custom development. Read our blog On-Demand Vs Custom Mobile App Development to know the difference.

Consider these factors while choosing custom app solutions

  • Custom application development is a complex process involving many professionals and the management of the company.
  • An enterprise software development company will offer end-to-end solutions for custom apps, from their conception to deployment, marketing, and maintenance. 
  • Native and Cross-platform apps are two options for custom mobile app development companies. Both iOS and Android apps are available for customization.
  • When you hire mobile app developers or web developers, you can select from a number of themes and layouts that will suit your needs. 
  • Mobile app development is more expensive when it is custom-built.
  • Complete control over the customized software is provided by the software development company.
  • A great deal of technical support is provided by the development company during and after the software development process.
  • One of the biggest advantages of custom mobile app development is that a qualified quality control team will identify and resolve issues from your business app.
  • Modifying customized software to meet changing requirements is extremely easy. You can get the benefit of various technological advancements with high flexibility and scalability.

Final Thoughts

There is no way to exaggerate when we say that custom application development can fix all the shortcomings of ready-made solutions. To develop a customized app, you need to conduct proper research about competitors’ apps and market trends and select a mobile app development partner that suits your needs. 

So we can say that it all depends on your business requirements and the budget you are deciding on. If you are looking forward to developing an app, Applify is your perfect development partner. Connect with us to discuss your ideas today.

What’s the right team size for your project?

What's the right team size for your project?

How big should your project’s team be? As simple as it may seem, the answer is much more complex than you realize. Every project is different and requires different skills. When you are selecting the size of your team, how can you make sure that it is right for your project?

Actually, you might not get the answer in numbers. If you do a survey with people the answers may vary and may be more qualitative than quantitative. To be true if you are figuring out the right team size for your project it is more of an Art than a Science. Let’s find out more about the ideal team size in detail in this Blog

A greater number of hands-on decks won’t solve every problem. Each situation is different, and so does its solution. The number of people for your team depends on the nature of your project. 

As the team grows the communication between the employees even grows complex. In fact, it is Said the more the people are involved the more complex the situation becomes.

How many people is too much? Evidence points to the fact that groups of 3 to 8 members tend to outperform bigger and smaller teams. Having a large team is not a problem, but if you have a large team, consider dividing them into sub-teams of three to eight members.

Why team size matters

When it comes to teams, size matters. Having Teams of different sizes is where people will behave in different ways. Some may be very productive and focused while others are not.

 Therefore it is always better to strike a balance between all. And if all the employees are on the same page then only things can go smoothly and more productively. Otherwise, everything may go for a toss.

Owing to the fact that every company may have its own policy of having employees on its team but there are some standards that are proven true for hundreds of companies across the globe in various studies. Generally, agile methodologies work best when teams have between 5 and 11 members.

Understanding the requirements

A lot depends on the requirements of the team when it comes to the decision-making of employees in the team. There are some tasks which can be handled single-handedly or maybe by 2or 3 employees at max.

On the other hand, there are some heavy projects that may require manpower in large numbers where each of them is interlinked to each other and requires team efforts

The very factual question which now you must be thinking about is How will you decide the number of employees in a team or say the ideal team size for your project? Isn’t it? Well, the answer to this question can be checked out in these three variables which are:

  • Project Scope
  • Project TimeLine
  • Technical Requirements

Three key parameters to find out the right team size for your project

  • The nature of the team

The key parameter in deciding the right team size for your project is to understand the nature of your team. Basically, this involves understanding the psychological aspect of your team members.

A lot depends on the managers too when deciding the nature of the team. If the manager is autocratic in nature then he may prefer to work best with a bigger team having a large pool of team members in the team. If the manager is democratic in nature then he may prefer to work with a small team of talented employees.

Now, it all depends on the manager in your team who plays a major role in deciding the team size for your project. 

  • Technological resources

Owing to the technological Advancements at par, The companies today are well equipped with modern technology and tools to be used in the projects, especially when it comes to IT companies.

From Management tools to Automation to Artificial Intelligence all play an important role in today’s era. If your company is well equipped with such technological Resources and tools then they make the work much more easier and efficient and can be done with as less of the man Power as possible.

Thanks to these technologies they make the work easier and more collaborative. With some of the advanced communication apps and visualization tools, employees from all across the globe can work on the same project with higher levels of productivity.

Also, its darker side being these technologies are the helping hand s of the employees but alone these technologies are of no use if their usage is not being done by the right talent and employees and these technologies cannot force an understaffed or overstaffed team to perform to their best capabilities.

Start small

A very famous quote by Will Smith Sates: Don’t try to build the greatest wall that’s ever been built. Focus on laying a single, expertly-placed brick. Then keep doing that, every day. 

This quote very aptly fits in here. Always remember to start small and then gradually increase it according to the needs and demands of your project.

Imagine you hired ten to fifteen employees for your project but then when you actually start the work you realize that this requires fewer employees then you might have to regret it later. 

Growing a project is easier than scaling it back down. Similarly, you can always add in the employees later but cannot downsize them at the later stage.

Final words

As stated earlier that choosing the ideal team size for your project is an art rather than a science. Now, this must be clear to you that these were the very reasons which make this process more of an Art. It’s actually not a numerical answer which you will get when looking for the right team size for your project team but obviously these parameters are the baseline for you to make a decision for your company’s right team size.

5 common project management challenges and ways to overcome them

5 Common Project Management Challenges and Ways to Overcome them

Being a multitasker is a task in itself. It goes without saying that it brings along a lot of responsibilities with it. To accomplish all the tasks effectively and efficiently, one must always be on the move. A project manager needs to overcome certain project management challenges on the way be it juggling multiple tasks, fulfilling stakeholders’ expectations, or navigating through tricky situations.

To help put things into perspective here is an overview of 5 project management challenges and solutions to overcome them. Continue reading this blog to know more about these challenges.

5 project management challenges and solutions to overcome them

  • Undefined goals
Undefined goals

According to a study, one in every six projects costs more than 200% of the estimated amount and almost 70% of IT projects face project delays. The reason behind this? There can be several reasons, but one of the most common challenges faced by project managers is undefined goals.

It is important to have a clear understanding of the goals in order to further delegate the task to the team. An important parameter to note here is that all the priorities for the day or the week need to be listed properly in the document in order to avoid further confusion.

If the goals are not well defined in advance, the whole team may have to suffer. Moreover, the chances of precision in the work may be reduced. Even when it comes to clients the project manager needs to understand the criticalities of the project clearly as to the requirements of the client and need to give a clear clarification to the team further.

A project manager needs to have a basic learning of the project management basics and always be assured that the delivery of the project needs to fit those goals.

Two key goals which need to be focused on are:

  • Time Management
  • Budget 

For the timely delivery of the project, the manager needs to give a timeline to the team to complete the project. One needs to ensure that those deadlines are achievable and not tightly scheduled so that it does not hamper the quality of the project.

As far as the budget is concerned, one must not try to fit one approach for all. The budget of the client may vary as per the project, hence it is important to take care of the budget of the client while delivering the project. 

  • Lack of accountability
Lack of accountability

One of the most common project management challenges which project manager faces is a lack of accountability. It is important to understand that the team members need to take responsibility for the said project. They are accountable for the project in which they are working as a whole. 

In most cases, it is seen that the team just performs the task as instructed by the project manager without thinking about the errors and the consequences that the project manager might have to face when he needs to report to the upper management.

A project manager’s leadership qualities are visible when each member of the team outshines in their project and takes due responsibility for the success of the project. On the other hand, the lack of accountability can bring the project to the halt. According to statistics, 12% of all resources are wasted due to bad project management. A project manager needs to learn well about how to direct a team towards a common goal.

  • Improper risk management
risk management

Every project manager faces some challenges and risks while the team is working on the project. Although there are some risks that can be well avoided if taken due care of in advance. A good project manager needs to learn well about how to deal with those risks and challenges. Proper management may help in overcoming the risks.

Trust development is important when it comes to management. If a project manager develops that trust within the team then the project may turn out to be a successful one.

  • Inadequate resources
Inadequate resources

In order to ensure a proper workflow of the project, the management needs to provide adequate resources for the team to work on. Lack of resources may restrict the team to perform effectively and efficiently. Resource-related challenges in the project may have several consequences.

Nowadays companies use various software and new technologies to monitor the project due to which the work becomes more effective and efficient. It is not enough to just have the resources, it is equally important that the team must possess the skill set to use those resources. Allocation of resources without taking into account their skills may end up being a waste of time.

As the world continues to work remotely or in a hybrid setting, certain aspects of workflow might face challenges while employees work from home. That’s why, at Applify, we make sure that the progress is tracked in every way. 

To know more about project management and the tools that you can use to manage your workflow.

  • Lack of communication
Lack of communication

The importance of communication cannot be overstated. Lack of communication is one of the key challenges in project management. Poor communication may lead to significant project management difficulties.

A good communication workflow within the team may help avoid a lot of misunderstandings and can help in meeting tight deadlines. As it is always said communication works for those who work for it therefore effective communication in project management is extremely important for a successful project.

Try to ask as many questions from the manager as you can. The more you ask the more clarity you attain. Discussions are an important part of communication. You can discuss a new idea with your manager, and discuss your roadblocks in the project to ensure that the project is going in the right direction.

A good project manager must provide direction to the team at every step of the project so that each member of the team knows what is expected from them. An effective way to do this is by having regular team meetings or daily standup calls to discuss the flow of the project.

Final words

This article is a starting point where you get to know about the common project management challenges. The best you can do for the growth of the company is to use the best practices to tackle those challenges while you are working on your project. This way you can bring forth the best of the projects that need to be delivered to the clients.

A project manager can learn ways to overcome the challenges. One of the best ways to learn and develop effective project management skills is through quality project management training.

At Applify, we conduct regular workshops to keep our workflow going and help our project managers upskill regularly.

A Complete Guide To Product Discovery And Ideation

A complete guide to product discovery and ideation

Imagine that your team has an idea for a new project or you would like to improve an existing solution. What is the best way for you to make sure that your ideas are worthwhile? There is no 100% guarantee of success, but product discovery can increase your chances of launching a successful product. 

The innovation process of product discovery and ideation allows product teams to refine their ideas by understanding real user problems and finding the best way to solve them. Problem space and solution space are traditionally the focus of the discovery process. As a team, we define what problems exist for users, buyers, and stakeholders in the problem space. The team focuses its efforts on solving the problems and achieving the desired goals in a solution space. When it comes to product discovery, each product manager has their own best practices and favorite techniques. However, the process is always somewhat the same. 

Using this guide you can discover the types of products that will be useful and successful.

Product Discovery Process

  • Understanding and defining the user need
 user needs

To carry out this research, product teams rely heavily on quantitative and qualitative data. A few useful methods include user research, focus groups, observation, interviews with customers, data analytics, competitive research, empathy mapping, and more.

The next step is to clearly define the user needs based on what you have learned about them. Your goal is to come up with one sentence that covers the entire problem at hand. It enables you to align your team around a common goal and communicate clearly with them. Ensure that you are actually using your time to work on problems that require a solution. 

  • Identify the solution by ideation and testing
Identify the solution by ideation and testing

The reframing stage involves coming up with, prototyping, and testing possible solution ideas that you have prioritized with your team. You can apply creativity through brainstorming exercises and other ideation tools including mind maps, storyboarding, and design sprints. 

In order to build the right prototypes, teams should consider what they are trying to learn, what will be tested, and what is still unclear to them. Here we use a variety of tools and techniques, including A/B testing, customer interviews, user testing, distributing surveys, and product testing. 

At Applify, we take both these steps very seriously. In fact, we have a time-tested process of product development that covers everything from user needs to testing. 

Purpose Of Product Discovery 

  • Taking customer feedback surveys and participating in focus groups
  • Understanding users’ needs and behavior by observing them as they interact with clickable prototypes or mockups
  • User journey maps are developed based on user research
  • It is important to prototype and tests the viability of your product (e.g.: a/b testing)

Product Discovery Process Outcome

  • From Product Idea to Product Discovery

Make sure all product decisions and ideas align with the vision. Provide a free and open environment for the team to innovate and iterate. To ensure the technology is ready for development, ensure it has been tested. Maintain the proper staffing levels and resources for projects. Maintain a development environment that facilitates rapid, iterative improvements.

  • From Product Discovery to Product Development

Product development begins with product discovery and ideation It may involve multiple teams of different sizes and a variety of skills depending on the situation. In your product discovery process, you will obtain the following data that will be useful for web and mobile app development:

  • Defining the problems clearly
  • User requirements
  • User journey maps
  • User personas
  • High-level wireframes
  • Business Value Propositions

To conduct the product discovery process, what team do you need?

As a result, a team’s membership and involvement can vary with the complexity and goals of the project. For successful completion of the product discovery process, it is crucial to define who must be directly involved in each step.

Product Managers- Who look after team meetings, information collection, development of documentation, and management of details

Tech Lead- Examines solutions for their technical feasibility, decides on the technology stack to be used, and supervises the development

UI/UX Experts- Who create and design the solutions

Business Analysts- Identify market trends, analyze research data, and offer solutions

QA Estimators- Provide estimates for quality assurance tasks based on feature breakdowns

What Do You Understand By Product Ideation?

Product Ideation involves a process of developing new and innovative ideas using certain techniques and sessions leading to product release. When brainstorming, your ultimate objective is to look for the pain points and problems faced by the customers in the market.

Few product ideation techniques

  • Brainstorming session: At the top of our list is one of the most commonly used and popular methods for generating ideas and solving innovative problems. Within a limited time frame, participants need to brainstorm all possible solutions to a specific problem. Participants are forbidden from criticizing or evaluating ideas while the session is in progress since each and every idea is documented. It allows even the most absurd ideas to be heard and get an opportunity to be considered. It can be a bit challenging to schedule, organize, and document the actual session in a practical format that you can share with others and use to update or re-refer to.
  • Mind mapping: Using it for brainstorming sessions, meeting management, and event planning can help you visualize and organize information better. The feature allows you to easily add ideas at any time which also assists in focusing on the connections so you never get disconnected information.
  • SCAMPER: An acronym that stands for:

Substitute- You can achieve greater results by replacing a part of your product, concept, or process with another, 

Combine- integrating two ideas in one, 

Adapt- create a more dynamic process, 

Modify- From a holistic standpoint, zoom out on the problem and improve the results, 

Put to another use- Consider using the current solution for another purpose and assess the resulting benefits, 

Eliminate- Would it make any difference if some parts of the concept were removed? 

Reverse- An idea can be shifted from one interchangeable element to another.

  • Meetings with focus groups- By gathering small groups of individuals with different characteristics, this technique provides structured information to the audience. The goal of this form of qualitative research is to analyze a client’s reaction and perception of a product or service. 
  • Storyboarding- Storyboards are visual representations of how a feature will function or how a product could be developed. Researchers can use this method to represent the information they have gathered during research. Corkboards are hung with images, quotes from the user, and other relevant information to represent a scenario and show how all the ideas relate to each other.

Applify tries to incorporate all these techniques into our ideation process. That’s why we create thoroughly researched and high-quality products that deliver. Whether you have a solid idea or want to start from scratch, explore our services based on your requirements.

Final Words

We hope that this article gave you an idea about how to plan your product discovery and ideation process. One thing that you should always keep in mind while beginning a new product development process is to ensure that your product discovery is well-planned and organized.

Are you someone looking forward to developing a product based on an initial idea? Connect with us and let’s discuss.

7 challenges that engineers face while developing a mobile app

7 Challenges that engineers face while developing a mobile app

Building a mobile app is not imperative for every business. But a mobile app can add value in terms of brand reinforcement, increase visibility and sales, hence, providing ROI. With the new technologies available nowadays, mobile apps are constantly changing and impacting the lives of users. A good mobile app can help businesses easily connect with their customers, improving the overall user experience.

But behind an app with a good user experience and functionality goes the days of hard work of engineers and developers. And trust us when we say, it’s not easy. The better an app is, the harder work effort goes into its making. So while at different times of our lives we have praised apps, in this blog we have shared some of the challenges that engineers face while developing those apps.

Mobile app development is rapidly growing as more customers are investing their time in it. It’s not an easy task for developers to build and develop a mobile app.

Here are 7 challenges that engineers or developers are facing 

  • Understanding the client’s requirements
client's requirements

Understanding user requirements is the most crucial part of mobile app development. And yet it is sometimes the only reason for the roadblock. When it comes to mobile app development, non-technical factors like clear communication, cooperative collaboration, and understanding of each other’s ideas matter equally as technical skills. 

So when there is a gap in communication there can be an obvious glitch in the whole system of workflow. There might also come times when due to misunderstandings, engineers and developers are unable to understand the client’s requirements. This might take a toll on the whole development process. 

At Applify, we always try to communicate everything to the client. Not only does it help the process but also helps keep them in the loop throughout the project. And that’s why we recommend always executing clear communication and discussing in-depth the client’s ideas before starting a project.

  • Mistakes are hard to rectify

In mobile apps, mistakes and errors can be hard to rectify. There come times when an app is distributed with a client-side bug and the user updates to that version. They are stuck with it till the time the next update is launched. 

This situation usually gives rise to several challenges like:

  • New updates might take days to release.
  • Even after a new update version is out, users might take time to update to it due to several different factors, knowing and unknowingly.
  • There is no sure-shot guarantee that everyone will update to that version.

This challenge is hard to solve. The only way it can work out is by putting self-control in place and integrating a force update. While Android has a support system for in-app updates, iOS doesn’t.

  • Getting your mobile app noticed
Getting your app noticed

An app should be upgraded with high performance and powerful features. Mobile apps have to work quickly to keep users satisfied with what they are looking for. 

With the higher competition in the market, the developers need to work on better features. According to the latest trend, getting users is the biggest challenge for your app in app stores. 

The ultimate goal for the developers is to create attractive graphics, intuitive layouts, and rich functionality for the mobile app to provide a better user experience. You can read our blog about How To Improve User Experience and try implementing those tips in your app.

  • App crashes and debugging

An app crash is one of the biggest challenges that engineers face. Not only does it leave the clients annoyed and frustrated but also can add a bad review to your work portfolio. Crashes are a priority area of concern when it comes to the backend teams. 

Although web app crashes are a rarer phenomenon than mobile app crashes, there is always a chance of it happening. But there is nothing that you can do about it. 

Whenever a crash happens the first thing is to get the whole information and track where the crashes are happening and which sessions are expiring. Then try to limit those crashes as much as you can. You can also invest in third-party or custom-built tools for reporting crashes.

  • Providing offline support
offline support

Offline support might be an interesting feature of an app, but it comes with its own challenges. As the users expect the app to stay functional even with bad connectivity, there is a lot that engineers have to think about.

Offline support in an app adds a level of complexity to it. This requires the state to exist locally in spite of a network connection. As soon as the network recovers, it needs to be synced back. Deciding on the features that will work offline is yet another crucial step that engineering teams miss sometimes. 

  • App accessibility 

App accessibility is yet another challenge that engineers have to face during the mobile app development process. There are millions of app users around the world. Those users have their own expectations when it comes to applications that they invest their time and money on. Also, a large user base comes with different accessibility requirements and needs. 

If you don’t provide adequate support for all their needs they might not interact at all with your mobile app. So when it comes to app engineering there is a lot that goes into mobile app development. That’s why we always follow a time-tested development process that takes care of everything from thorough ideation to final deployment and support.

  • Staying updated
Staying updated

Now, this actually might not be an engineering challenge, there are some things that engineers will always have to stay on top of. For instance, staying updated with all the device models and operating system fragmentation. 

The two operating systems Android and iOS both come with their own pain points and advantages. Staying up to date with all the new OS releases, APIs versions and updates is a challenge of its own for mobile engineers. In a fast-moving tech ecosystem, everyone wants to give their best to the clients. Staying on top of tech trends can go a long way.


There are a zillion challenges that engineers face during the mobile app development process. The above-mentioned points are some of the biggest and most common challenges faced by the developers. We hope that this article gave you a perspective on the common roadblocks faced by mobile app engineers. Planning in advance and staying informed can go a long way.

If you are going through any of the same challenges in your mobile app development process, Applify is here for you. We are your perfect outsourcing partners. Our team of engineers is experienced, skilled, and know-how to overcome challenges when it comes to app development. Initiate a conversation with us and let us take care of your dream project.

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