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Critical Mistakes to Avoid While Designing Mobile Apps

Critical Mistakes to Avoid While Designing Mobile Apps

The app development industry has stood firm throughout the years. Even in 2020 when the world was hit by a global pandemic, and several businesses went collapsing, it is one industry that stood its ground and kept on making new advancements and generating profits in the crisis.

Today when everyone owns a smartphone, a mobile application is the easiest way to reach people. Having a well-developed application can set your business apart from the competition and at the peak of success. But there is a lot that goes into designing mobile apps that will deliver.

We have time and again talked about the importance and advantages of having a mobile app. Today we are going to touch down the mistakes that people make while designing mobiles apps. If not looked after properly, these mistakes can have costly, frustrating, and brand-damaging effects.

Grave Mistakes To Avoid While Designing Mobile Apps

Critical Mistakes to Avoid While Designing Mobile Apps

In order to develop a good functioning mobile application, it is important that you pay attention in the early stages of development. Just focusing on the big picture is not enough. 

So grab a pen and paper, and jot down these 8 points as something you won’t ever do while designing mobile apps and their solutions.

1. Not Thinking About the End-User

Market research and end-user is an important aspect of any product development. But many times product owners are so obsessed with the ideas that they forget the end users completely.

Now we get it that you came up with this idea of your dream app and you are focused on your vision. But forgetting the people you are creating this app for is simply the most critical mistake you’re making.

The end-users are the ones who will decide the future of your application so it has to be about them as much as it’s about your idea.

How You Can Fix This?

Your choices and end-user choices have to be taken as two completely separate things. As the product owner, you have to find the middle ground and blend both things into one while designing your mobile app.

A user-centric UX design approach can do wonders for your application.

2. Blindly Copying the Competitors

The success of an app gives rise to thousands of similar apps in no time. But there is a 95% chance that all those apps end up sinking in the pool of app stores.

This is what happens when instead of coming up with an innovative idea, people blindly copy the competitors without giving a second thought about the whys and hows of app development.

If your app doesn’t give anything different to the target audience, they don’t really have any reason to engage with it.

How You Can Fix This?

Don’t imitate while designing mobile apps. Try to see your competitors as the point of learning and improving. Build your own ideas and try to improve them by watching your competitors and their experiences.

At the end of the day, it is your unique and innovative idea that will indulge the users. So brainstorm and come up with your own ideas rather than mindlessly copying others.

3. Not Communicating Clearly With Developers

Oftentimes you have a clear vision and you are just a development cycle away from launching your dream app. But the final product just doesn’t feel right.

This can be mainly because you didn’t communicate well with the developers or maybe you couldn’t explain your vision clearly to them. Just like any business, clear and upfront communication is an important aspect of app development as well.

Your ideas won’t come to life till the time the development team doesn’t see them as you do.

How You Can Fix This?

Sit with the developers and clearly communicate your ideas, visions, and goals with them. Be willing to answer questions as much as you can.

Remember, it’s going to be these people who will be developing the app so it is crucial that they get you. Also choosing a reliable and top app development company can do wonders for you. 

4. Not Giving UX Enough Time

User experience is the backbone of any mobile app design. If you are someone who thinks UX design is a one-time process and you won’t have to work on it again ever, think again!

A mobile application is only successful when it is liked by the users.

And you can only find the results once you have finished the launch and people interact with the app. UX is all about delivering a good experience to your consumers. So, a successful product owner should always pay a lot of attention to the process of designing mobile apps.

How You Can Fix This?

Treat UX as an ever-evolving process. Be prepared to work on it long after the product is launched. User experience can be constantly improved if you pay attention to your users.

You can achieve this by first launching a minimum viable product (MVP) to early users and gather their feedback.

5. Complicated UI Design

It is not always correct that a fancy mobile app will be liked by users. Designing mobile apps that is simple and non-complicated can do wonders.

According to MobileAppDaily, a complicated UI and UX design are one of the top reasons why people uninstall an app. So having a complicated UI design can cost you more than you can think of in 2021.

How Can I Fix This?

Simplicity is the key to success. Especially in 2021. As people’s attention spans have grown shorter, they tend to dislike anything that takes time to understand.

Keep the user interface of your mobile app design as simple and minimal as possible. You can take small steps such as not adding over-the-top animations if it is to interact with the users frequently. So, consider it as one of the most important design mistakes to avoid in 2021.

6. Feature Stuffing

Apart from a complicated and over-the-top UI design, there is one more mistake that is common, which is building a mobile app overloaded with features.

Now everyone wants to give the end-users the best possible experience and many features seem to be a great idea from the business point of view. But for the users, it can be confusing and overwhelming.

Too many features in your app may also come across as a lack of clarity about the strength of your brand.

How Can I Fix This?

Filter your feature ideas. Only add those features to your app that is most relevant to the idea and leave the rest. The features you add to your mobile application should make sense as to why it is needed. Irrelevant features will only perplex the users.

7. Not Testing Enough Times

Another critical mistake that people make is not giving enough test runs to a mobile app before its final launch. Quality assurance and testing is one element of the development process you cannot afford to overlook.

Testing a product with a group of people helps you gather feedback that can help you take better and smarter decisions towards a breathtaking UX

How Can I Fix This?

Iterative testing is an important part of delivering a successful mobile app. Always make sure that you add this point in the strategy while developing a mobile application. A good quality assurance team can help you test app features, modules, or classes individually. 

At Applify we understand the value of testing and have a QA team of dedicated testers who make sure your app has a smooth performance.

8. Ignoring User Feedback

User feedback is the best thing that can happen to you your app development project. And ignoring it is the biggest design mistake to avoid.

Whether it is about the worst graphic design mistakes or that feature you left hanging, you can always get it right by following suggestions from the consumers.

You can never convince your target audience to love your app without eliminating major pain points. And once users notice that you consistently ignore their feedback, they’ll find a substitute. 

How Can I fix this?

By paying close attention to user feedback, app developers can easily turn casual app users into loyal customers. Hence go out of your way to gather useful user feedback. Test your ideas with the users and keep on evolving based on the feedback.


Developing a successful app can be really easy if you pay attention to the details and consider mobile app design best practices. Start by doing your research and then go forward with a development team that is experienced and dedicated to your project. 

We hope that you’ve made note of the above-mentioned design mistakes to avoid. For an even better app development process, get in touch with Applify. Our developers are well acquainted with the laws of UX and work hard to deliver the best app solution for your business.

How Technology has Kept Singapore Going and Growing in Difficult Times


The technological ecosystem is still in the disruptive stage with constant rise and pitfalls doing the rounds time and again. Every so often we see a new innovation that is ready to change the game and take the market by storm. Amid this advancement, Singapore has managed to position itself at the center of innovation and digital tech development. 

For long being known as the financial hub, it is now in the race to become the Silicon Valley of Asia. While the tech giants like Google, Facebook, Amazon, and, Salesforce already hold headquarters or significant operations in Singapore, other big companies like Tencent, ByteDance, and Alibaba are all set to come to Singapore and for good.

Technology in Singapore has been booming at a significant pace. Even amid the global pandemic, it has kept going. This technology is the key to the development of various industries in the region. From healthcare to finance and eCommerce, Singapore has managed to attract several global startups to its tech-savvy land. 

Key Growth Engine for Many Industries Around the World

As per reports by the World Bank, Asia’s emerging markets were expected to account for over 45% of global growth by the year 2020. This stat is enough to prove the potential of the Asian continent across the globe and the power that it holds economically. Singapore has a great advantage of leveraging this potential and it is doing so. 

The nation has established itself as an innovation powerhouse over the past years and has opened a pathway for global companies as well to boost their business offering great diversity and versatility.

But what makes it a digital tech hub? The credit undoubtedly goes to its four major components. A highly advanced technological infrastructure, talent pool, dynamic start-ups, and strong support of the government.

Fast Developing Innovation Ecosystem

Singapore’s technical advancements can be attributed to its strong commitment to the research and development sector and also the private sector.

These include advanced manufacturing and engineering, urban solutions, services and digital tech works, health and biomedical sciences, etc. Not just that, the nation is also known to provide active support to the newer sectors such as financial technology famously known as fintech.

How Technology Has Helped Singapore Grow?

Is Singapore technologically advanced? Most definitely, yes. Here are a few ways in which technology in Singapore has played an active role in the nation’s growth and popularity across the world.

1. Significant Investments

Due to its seemingly high rising technology advancements, Singapore has attracted a number of global companies that are ready to set camps on its shores.

This has increased the demand for talent, most importantly the need for professionals with skills like cloud, multi-cloud, AI, and data analytics has grown significantly.

2. Job Opportunities

Emerging as a smart nation has also led Singapore to create a wide range of job opportunities in the tech sector. In fact, certain reports suggest that the need for tech talent will lead to nearly 3500 jobs being created each year in the financial sector alone.

Professionals with skills like artificial intelligence, robotics, engineering, UX, and programming will be reaping the fruits of technical uprise.

3. High Demand Mobile Development

Being a digital tech hub, Singapore also holds a high demand for mobile and app development. As a result, fields like cybersecurity and mobile app development with AI are gaining importance.

Professionals skilled in infrastructure architecture, UXUI design, and data analysis are in great demand.

4. Technical Advancements that Made Singapore a Smart City

Singapore has truly maintained its smart architecture across industries. Here are five unique ways in which technology in Singapore has been leveraged to a high potential and will continue to soar in the times to come.

5. Smart Living

Living in Singapore, you can experience smart living that aims to advance our daily living experiences by making homes smarter through the internet of things.

This can be achieved by installing devices and applications in your smart-enabled home. As part of this system, you are free from worrying about turning off the lights when you leave your house. 

Also, there are options for child and elderly monitoring for their well-being when they’re home alone. Smart homes are the future of innovation and Singapore has well incorporated these into its everyday life.

If this goes well, people in Singapore will soon be able to experience self-sufficient homes in real-time.

6. Technology in Police Systems

One of the best steps that Singapore has taken towards the security of its citizens is the introduction of technology in the police systems. Special drones that can fly as high as 60 meters were integrated to conduct aerial searches.

This will give the police systems an extra edge to detect criminal activities and one step closer to safety.

They have also introduced special robots that are used for ground surveillance. These special robots are used in special events for patrolling and detecting fishy activities. Robots also solve the problem of remote area surveillance where it’s difficult for humans to perform. 

7. Cashless Transactions

Another useful step has been taken in the way of making payments. Digital payments have gained momentum. This will be a great relief from the hassle of standing in the long lines for ATMs or banks. The banking systems will also be streamlined through digitalization.

People are expected to carry very less or no cash. This will not only eradicate illegal trade that relies on cash but also lessen the crimes related to robberies and mugging. Digital payments and transactions have also made way for several mobiles applications with e-wallets and e-payments.

8. Virtual Reality and Augmented Reality

Calling it a smart nation and not mentioning digital tech trends like virtual reality and augmented reality will not be fair.

Mobile application designs that engage users with their products remotely leveraging the augmented reality are gaining popularity. Today, people in Singapore can try on clothes, makeup, and even add furniture to their homes with just their smartphones.

Virtual reality on the other hand has made Singapore a great attraction for companies with VR development. VR has also been of great interest to gamers and game development companies for a unique and amazing gaming experience.

9. Robotics Across Industries

Robots have been introduced in certain industrial developments and the results have been outstanding. This step has made Singapore the second most advanced country in the world, after South Korea.

Apart from performing minor tasks like fetching and returning service items, robotics has also been leveraged to change the face of medical treatments physical training for old people. 

Singapore has also already incorporated robots into the medical industry. Robots are being used in several pharmacies for tasks like dispensing medication. This makes the process efficient, faster and cuts short the waiting time for the people who urgently need medicines.

Final Words

Technical advancements will not cease for a long time as long as the human mind is innovating. This fact will always give an extra edge to technology in Singapore to innovate and break barriers in the years to come.

Given its ideal location, tech infrastructure, and innovative environment, Singapore is a great place to establish a business. 

If you are looking forward to setting up an offshore development center in Singapore, this is just the right time. Get in touch with Applify today.

How Artificial Intelligence Can Transform the Healthcare Industry in Singapore?

Artificial Intelligence Transforming The Healthcare Ecosystem in Singapore

The 21st century has marked the peak of digital transformation. In the past ten years we have seen different industries turn to digitisation and using different technologies for their advancements. These technological trends have really made a difference in a number of industries across all verticals.

One such technology which is making waves is artificial intelligence.

You must have heard of the term artificial intelligence time and again. Not only is it one of the hottest technology trends of the present but a game changer for a few specific fields. At its simplest form, AI is a field, which combines computer science and robust datasets, to enable problem-solving.

Over the years we have witnessed the integration of artificial intelligence in industries like automobile, robotics, surveillance etc. But one industry that has leveraged a great amount of this technology is healthcare. AI for healthcare has offered several advantages over traditional analytical techniques and clinical decision-making. 

Artificial intelligence in healthcare has allowed humans to gain unprecedented insights into diagnostics, treatment processes, and patient outcomes. And although this technology has taken over global healthcare, in this article we will discuss how artificial intelligence has transformed Singapore’s healthcare ecosystem.

Role Of AI In Singapore’s Healthcare System

Singapore’s healthcare system has been constantly transforming. And now with the COVID-19 pandemic, a number of challenges have evolved, since threats like rapidly ageing population and the prevalence of chronic diseases as people’s lifestyles become more sedentary.

Finally, these challenges have increased healthcare needs and costs throughout the country. And has made it crucial for the healthcare systems to rethink their approach towards the people and their health.

Therefore with the growing technological transformation, the world is considering AI as a potential technology for new healthcare solutions. Indeed, this has become possible by the massive amount of healthcare data generated over the years.

With an ability to learn from such data, artificial intelligence has the scope of providing applications that will not just improve the existing healthcare plans but also make ways for new and refined future possibilities. 

AI Applications In Different Healthcare Practices

AI for healthcare has several applications and these practices have already started showing results. Following are some of the examples of how AI in healthcare can be transforming for Singapore.

1. Next-Gen Radiology Tools

Radiological images are the images of inner workings of the human body through medical scanning processes such as MRI machines, CT scanners, and x-rays.

Although these provide quite a good idea of the inner systems, there are other processes that still rely on obtaining the physical tissues that possess the risk of infections.

In short, with artificial intelligence, amazing radiology tools can be created that are much more accurate and are capable of replacing the real life tissue samples.

2. Extending Access In Remote Areas

One of the major problems of any country is that it is difficult to establish medical systems in remote areas. As a result the people in those regions suffer greatly and are left with very little or even no healthcare facilities.

Artificial intelligence has the potential to solve this crisis. AI can perform certain tasks that mostly humans do. For example analysing and reading x-ray reports by AI imaging tools. 

3. Precise Analytics For Pathology Images

Pathological images make for the most significant data in the medical field. So the more accurate it is, the better and faster conclusions can be reached. This is where artificial intelligence can come into play.

AI can analyse the data and help in coming up with detailed reports about a given pathological image. Not to forget, it is also a great way of increasing the productivity level humans will have much time to devote to other specific details.

4. Better Medical Devices

Artificial intelligence can be directly related to smart and intelligent devices. Devices like smart wearable have gained popularity among a large number of the population that has given rise to development of these smart wearable devices.

With AI for healthcare, these devices can monitor different vitals of patients remotely. Other smart devices can do better monitoring of patients in the ICU’s. And it can reduce cognitive burdens for doctors while ensuring best possible care for patients.

5. Smartphones Can Be Used For Diagnosis

Ai for healthcare can be completely transforming if it can leverage the full power of portable devices. Through artificial intelligence, smartphones can take pictures that can help to monitor different health aspects of a person.

Mobile application development for medical monitoring is also another way of using artificial intelligence in healthcare. These apps can help reach people in the remote areas who are in dire need of medical help but are unable to reach facilities in time.

6. Future Of Artificial Intelligence In Healthcare

Artificial intelligence is just in the initial stages of development and yet it is one of the most crucial and trending technologies. With such groundbreaking advancements, we can only imagine what this technology is capable of when it comes to a matured stage.

Today AI has moved past the early discovered stage and has penetrated in our day to day lifestyle. From virtual assistants to robotics, artificial intelligence is everywhere. 

AI powered virtual assistants are said to be of great help to people suffering from Alziemer’s disease and help them with their daily tasks. On the other hand robot assisted therapies can help stroke victims for a speedy recovery.

There are several ways that AI help mankind in the present and future. And with the technological advancements we will sure be able to leverage the full potential of this incredible technology in the times to come.

Ending Note

Artificial intelligence has the potential to transform our lives for good but that does not mean that we overlook the fact that it might come with certain challenges and disadvantages.

To reap the benefits of this immensely useful technology, one should be well aware of the fact that if used incorrectly, this technology can be severely destructive as well.

So all the aspects of artificial intelligence should be well researched and well understood. AI for healthcare, if implemented correctly, it has only great things to offer. 

Are you looking for a healthcare app development company in Singapore? Well, you’re in the right place. We have been known for delivering high-impact digital solutions in a myriad of niches including healthcare.

Our developers have years of experience and are well acquainted with the latest technologies and trends including artificial intelligence and machine learning. This helps us give you the best digital solutions equipped with robust strategies and methodologies. 

So what are you waiting for? Start a conversation with us at Applify and kick start your healthcare app development project with us!

Trends to Keep in Mind Before Building a Mobile App in 2021 and Beyond

Top Mobile App Development Trends You Need to Know

Smartphones have become an irreplaceable aspect of our lives. As of 2021, there are 6 billion smartphone users and with a high pace at which the technology is evolving, this number is only going to rise.

This popularity of mobile phones has given the app development industry an edge over others. Today you can reach groundbreaking success through a simple mobile application given that it’s based on what appeals to the users.

As a matter of fact, mobile apps are expected to generate more than 770 billion euros in revenues by 2023. This is the main reason big organizations and developers are constantly looking for mobile app development trends that can be leveraged to build the next big mobile application.

As one of the top mobile app development companies, we see the world of apps evolving every single day. At the speed at which it is moving will continue to keep on breaking barriers in the next years to come.

Today, a mere online presence is not sufficient for your business to be successful. For a thriving mobile app, you have to stay updated with all the trends and technologies that come each year.

Often times business growth is hindered just because they are unable to upgrade or the technologies they use are old. The ideas, designs, or strategies you had in 2019 might not really work in 2021.

With soaring digital transformation, it’s a necessity that we also keep up with different mobile app development trends that come up each year. 

In this article, we have highlighted the top ten mobile app development trends in 2021. So read on!

10 Mobile App Development Trends for App Development in 2021 

If you have been working in the app development industry for a long time, you must know how cutthroat the competition is. So to stay ahead of time, here are the top app development trends that you should look out for in 2021 and beyond.

1. AR and VR

Today, who doesn’t enjoy a good AR or VR integration in mobile apps? And ever since the development of ARCore and ARKit by tech giants like Apple and Google, the process of building AR apps has become much easier.

As per Statista, the AR and  VR market is about to see a giant rise, from $27 billion dollars in 2018 to about $209 billion in 2022. So it is safe to say that we will continue to enjoy AR and VR in even better form in the coming years.

2. IoT

IoT, short for the Internet of Things, is a network of interconnected smart gadgets. In the last few years, we have seen big brands like Google and Amazon utilizing the full strength of this technology.

However, this trend doesn’t seem to stop here. The IoT market saw an all-time high in 2020 and the demand for apps integrated with IoT is growing further. 

3. Machine Learning

Artificial intelligence and machine learning have been part of the list of mobile app development trends for many years in a row. And why not?  Popular mobile apps like Replika, Cortana, and Google Assistant have made our lives so easier over the years.

With the advancement in technology, we are sure to get even better apps by combining ML with deep learning that will provide valuable data and real-time analytics. We can confidently say that the scope of Artificial Intelligence is very bright post pandemic.

4. Apps for Foldable Devices

In 2018, Google officially announced the foldable support on Android phones by using its ‘screen continuity’ API. It marked the comeback of foldable devices that are new and better.

And now we have Samsung with its foldable OLED display. We can say that different operating systems are gearing up to make use of this technology to improve smartphone experiences for the users. App development for foldable devices is gaining popularity and soon the market will be flooded with such devices and apps.

5. Wearable Apps

According to Statista, the number of connected wearable devices is expected to reach 929 million by 2021. This clearly indicates that wearable technology is progressively growing all around the globe.

In fact, Apple has already made an advancement in this matter by announcing its WatchOS update which indicates that Apple Watch apps will no longer require a companion iOS app and will have their own App Store. With its growing popularity, we can expect many more wearable devices to be a part of our lives.

6. M-Commerce

M-Commerce is thriving at an exceptional rate. And with the global pandemic takeover in 2020, online shopping is not just a hobby anymore, but it has become a necessity.

Hence, the increasing demand for online shopping has made this trend essential for online marketers. As the number of smartphone users is so high, an m-commerce app can easily influence a big audience.

If you are planning to start building an m-commerce app, we strongly recommend you to read this post.

7. Mobile Wallet

Although mobile wallets had gained popularity before, 2020 can be named the year that actually made people realize their worth. With the social distancing protocols, contactless payments gained weightage.

Industry giants like Samsung, Apple, and Google are making use of mobile wallets to provide users with a secure and convenient experience for money transactions and bill payments.

We have earlier covered the digital wallet trends in this post. Feel free to take a look at them before you start building one.

8. Accelerated Mobile Pages (AMP)

Today, with our shortened attention spans, everyone wants a website or an app that is user-friendly and fast. Hence, app developers across the globe are focusing on building apps that are aesthetically good, loaded with practical features and loads faster.

But startups or small businesses that are on tight budget, prefer building Accelerated Mobile Pages and Progressive Web Apps. These applications deliver excellent performance and loads 10x faster than a conventional web app.

Want to build a progressive web application? We are a leading web design and development company in Singapore. Get in touch with us now for a free consultation.

9. App Security

How important is app security? To answer that let us recall 2018 when Facebook was found to be involved with Cambridge Analytica in users’ data breach. Even the highest-grossing social media app saw an 8.5% fall in their shares. This is witnessed often that people want their apps to be secure more than ever.

With the increasing cybercrimes, data breaches, and online attacks, app security can never go out of trend.

10. Beacons Technology

Beacons are small, wireless transmitters that make use of the low-energy Bluetooth technology to send signals to other smart devices nearby. Although this tech has been around for some time now, it is expected to gain much more popularity in 2021.

A lot of businesses use Beacon notifications to connect with their clients in a highly contextual manner. In fact, businesses can use it in airports, mobile payments, and virtual tours by making things more personalized and smooth and secure information sharing.

Final Words

Mobile apps have evolved with time. There are billions of apps already in the Apple and Google app stores. And with these new technologies, newer apps will keep coming up. The future of mobile app development seems bright with advancements in technologies and trends.

So to stay at the top of your game, it is crucial for business leaders to know about the latest app development trends and technologies. 

We hope that this article gave you a fair idea of what trends to follow in 2021 and beyond for developing your perfect mobile application.

If you already have an app idea in mind, you can contact us. At Applify, we have a team of experts that are well-acknowledged with the industry trends and will provide you with the best digital solutions that will boost your sales. So what are you waiting for? Get in touch right away!

Design Thinking: The Journey from Empathy to End-Product


With the advancement of technology, humans are swimming in the pool of innovation and designs. Each day there are more than hundreds of new applications and software that are launched in the market for the users to consume.

So with innumerable choices, it is obvious that we as users will go for the ones that appeal to us at some personal level. The user experience has much to do with the design of an application. So if you want to create a digital solution that reaches a good number of audience, start by working on your design.

Over the years the new concepts have emerged in the UX design industry. They have been rigorous with their user analysis and developing tools and processes to get deep insight into the users’ minds.

One such influential practice that can help designers understand what works better for the users is the Design Thinking process. This approach is gradually becoming so popular that even the industry tech giants like Apple, Google, Samsung are rapidly adopting Design Thinking for an improved user experience and better designs.

It’s popularity doesn’t cease there. Major universities Stanford, Harvard and MIT have added Design Thinking teaching lists. 

But what is Design Thinking really? And is it so in demand? In this blog we will discuss just that. So without further ado, let’s start with an introduction to Design Thinking.

What is Design Thinking?

Design Thinking is an iterative approach that helps designers to understand the end user. Focusing on the users you’re creating for, leads you to develop better products, services, and internal processes.

At the same time it also works as a problem-solving approach. It helps us in questioning the problems and implications of our product design.

This approach lets us re-frame all the problems in a human-centric way so that we are able to find solutions that are more appealing to the users while also providing us with a hands-on approach when it comes to prototyping and testing.

But most importantly, Design Thinking lets us empathize with the end users.

Empathy: An Important Element of Design Thinking

Design Thinking methodology revolves around empathy, that is our ability as humans to see, feel and experience things that others are going through.

Through empathy we see the world through their eyes and although we can never fully experience what they see or feel, we can always attempt to try and get as close as possible. This is only possible when we put our own ideas and perception aside.

Today, empathy is a crucial aspect of any business growth. For any product to be successful, it has to be viable and feasible. But one key parameter that is oftentimes ignored is that it has to be desirable.

And the only way to design a product that is desirable is by understanding the end-user’s needs, experiences and preferences. That is when empathy comes into play.

You can never design a solution that is created without empathy. One such example of that statement is the commercial failure of Google Glass, Google’s first wearable product in 2013. So much so that Google has effectively adopted the Design Thinking approach since then.

Different Stages of Design Thinking

There are 5 simple stages that form a design thinking framework of trial and validation. This framework provides the entire development team with the information based on which they can create just the right and desirable product for the end users.

1. Empathize

We have already established that empathy is the crucial first step of any product development journey. This stage is completely user centered and lets you understand them, who they are, what are their problems, wants, needs etc. This stage will mainly contain brainstorming sessions where you will define all the important questions and try to find answers to those keeping the end user in mind.

2. Define

In the second stage you organize all the conclusions you arrived at during the brainstorming. This stage will also let you focus on your own research and come up with effective problem solving methods.

Apart from the information you have collected based on your target audience, it’s also necessary that you do an appropriate bit of market research as well, based on your competitors. Many apps fulfill the end user needs but only a few stand out.

3. Ideate

The third stage is where you put all your information to the right use and come up with the idea of your end product. If you have performed the starting two stages on mark, the third stage will come easy to you. With all the information collected in the first two phases, by now you will have a crystal clear idea of what your product will look like.

So put your user story map to use and bring your idea to life.

4. Prototype

The second last stage of the Design Thinking approach is the prototyping phase. Here you come up with a clickable mockup of your actual product so that users can use it.

A better approach to prototyping is building an MVP or the Minimum Viable Product. An MVP has enough features for the early users based on which you get all the viable feedback you require for future development and corrections.

5. Test

The final stage is the testing stage. You launch your prototype or MVP and let your target audience experience it. In this stage you are strictly focused on the functionalities of your MVP, and how users experience these functionalities.

This stage lets you gain the essential feedback and you can create the final product accordingly. And even though you have a well defined final solution, there’s always room for improvement.

Final Words

Today Design thinking is an essential part of product development and implementation. Design Thinking can also be defined as thinking out of the box as with the ever evolving design ecosystem, designers are constantly looking for new ways of thinking of active problem solving.

The basic intention is always to develop improved products by knowing and analyzing how users interact with our solutions. Design Thinking opens the door to better and improved user experiences.

At Applify, we know the value of user experience and what it takes to develop an out of box design. And that is why our designers always dig a bit deeper and use the best practices to ensure an impeccable user experience. Have an idea? Start a conversation with us today!

Boost your Business Growth with these Trending Web Development Frameworks


In this era of digitization, a digital presence is crucial if you want to reach a large audience. And so the trend of web app development has soared high in the last few years. Businesses are also seeking web apps along with mobile applications to reap the full benefits of technology advancement.

Today, web development is something you can add to your business strategy as a growth modifier. But what is the key to a good web app?

To start with, select the right web development framework and combine it with the best web app development practices. There are a number of technologies to create a web presence as well as some great frameworks. 

In this article we have discussed the top trending web development frameworks that will make your web apps stand out of the crowd. However, if you are looking for trends that are shaping the future of web development, we recommend you to read this post.

Best Front-End Frameworks For Web Development

1. React

This JavaScript framework was developed by the social media giant Facebook in 2013. It soon made its way on the top of every developer’s favourite list. Although created as a simple JavaScript library, it differs from the existing JavaScript framework as it promotes one-way data binding. Today, React JS is among the leading frameworks for web development.

Key Features:

  • Flexibility across web and mobile 
  • Virtual DOM and stable code
  • Easy to learn
  • Higher speed and performance

2. Angular

Google launched Angular, an end-to-end web development framework in 2016. It was released after the Angular.js failed to work. Angular is a Client-Side and Model-View-Whatever framework that advocates two-way Data Binding. It uses TypeScript as the Native programming language. 

Key Features:

  • Two-way Data binding
  • Modular development structure
  • Easy to Maintain
  • High performance and flexibility for Single Page Hefty Apps

3. Vue Js

Vue.js was developed in 2014 as a Model-View-View-Model and Client-Side web framework. This is a JavaScript-based framework with the best features of AngularJS and React in the form of View Layer and Virtual DOM respectively. Hence Vue.js can be recommended as an alternative for React and Angular. In fact, the web framework is a popular one amongst the community-driven Web frameworks. 

Key Features:

  • Virtual DOM
  • Impressive transitions
  • Simpler integration
  • Easier to understand

4. Ember

Ember js has been in the list of best web development frameworks since 2020. This framework was launched in 2011. Being a JavaScript framework, it is the most productive and efficiently utilizes COM+. This framework’s upgraded version Ember 2.0 was launched in 2015. It offers some great advancements such as better stabilization and helps in developing easy to maintain JavaScript web apps with reusable code.

Key Features:

  • Great Stabilization
  • Several in-built functionalities
  • Utilizes Component Services (COM+)
  • Data integrity with massive codebase

In search of a top web development company in Singapore? Get in touch with our team now.

5. Backbone

Backbone is a Model-View-Presenter, JavaScript-based web framework. It uses the fast, small, and feature-rich JavaScript library jQuery and is dubbed as the lightest JavaScript framework.  This framework is great to build innovative and simple single-page web applications.

Key Features:

  • Vibrant ecosystem
  • 100+ extensions
  • HTML code is automatically updated
  • Easy backend syncing

Best Back-End Web Development Frameworks

6. Django

Django is a high-level Python framework that is free and open-source and is unbelievably fast. It allows developers to work on complex codes and apps with ease and with flexibility. It simplifies the process of designing web apps by using innovative designs. Django supports PostgreSQL, Oracle, MySQL, and SQLite databases.

Key Features:

  • Support for cookies, templates, etc.
  • Security features like XSS prevention and CRSF 
  • Works with all databases.
  • Batteries-included web framework

7. Laravel

Laravel is a PHP programming based, Server-Side Web framework. Developed in 2011, it follows a Model–View–Controller architectural pattern. It is a top PHP web development framework that is great for building incredible web applications for enterprise of any size. 

Key Features:

  • Versatile 
  • Good database system support
  • Flexible Systems and Libraries
  • Easier migrations

8. Flask

Flask is a Python-based Micro Web framework that was launched in the year 2010. Due to its independence on any library or tools it is known as micro-framework. Ever since the popularity of Python rose, Flask gained a firm place as one of the trending web development frameworks.

Key Features:

  • Highly modular
  • Supports pluggable extensions
  • Faster debugging
  • In-built developer server

9. Node Js

Well, Interestingly Node is a JavaScript based, server-side framework. The framework is pretty scalable as it can handle simultaneous operations without creating multiple threads of execution. It is known to use JavaScript and C/C++ for interacting with the file system. Node.js community is fast growing and is among the most popular frameworks. 

Key Features:

  • Quicker code execution
  • Highly scalable
  • Single threaded
  • Easy to learn

10. Ruby on Rails

Ruby on Rails, as the name suggests, is a Model-view-controller, server-side web framework written in Ruby. It works on the principles of “don’t repeat yourself” and “convention over configuration”. This framework was launched in 2005 and has made its way to the top ever since. This framework has a direct or indirect influence on most of the web development frameworks mentioned above.

Key Features:

  • Uses Rails API
  • Localization
  • Allows customized library mainly AJAX Library
  • Automated testing


There are a number of web development frameworks that can help you create greatly innovative web applications. All you have to do is to be through in your research and choose accordingly. 

If you are looking for an experienced web development company for your next web development project, this is the right place for you.

We have experts with an adequate knowledge of web development frameworks and technologies to give your web app an extra edge. Start a conversation with us today!

5 Key Factors for Choosing the Right eCommerce Platform


The eCommerce industry has grown constantly for the past 10 years. With the global pandemic hitting us in 2020, online sales jumped up even higher. As per Statista, retail websites generated almost 22 billion visits in June 2020, up from 16.07 billion global visits in January 2020. And these numbers are expected to only rise in the future. So if you are venturing into any sort of business, it’s more than important for you to have an online presence. Only this way will you be able to capitalize on this explosive eCommerce growth.

But as easy as it sounds, creating an online presence from scratch can cost you to some level. You can hire developers and invest in a fully functional website or mobile app. But if you have just started and want to take it slow, opting for an already-developed eCommerce platform is the better option for you. This way you will save you time and money.

There are many options available but the point is to choose wisely. In this blog, we have laid down 5 crucial factors that you must consider while choosing the right eCommerce platform for your business.

Factors to consider while deciding on the best eCommerce Platform

Out of so many available options, the only way you will be able to stand out if you put in enough thought instead of making rash decisions. So keep these 5 things in mind.

1. Safety & Security 

Today with the increasing popularity of the internet also come internet frauds. As a result, people are skeptical about trusting website security. No one wants to give their credit card information to a site that looks fake or sketchy. So while most software today boasts a robust security standard, be safe on your part. Make sure that the platform you are going with supports HTTPS/SSL and is PCI-supportive for easy and secure checkout.

2. Payment & Price

The key factor for determining which platform you are deciding to go with is the pricing being offered. Every platform has a monthly payment process. The costs may vary depending on the type of the eCommerce platform. Take a good look at the cost of each platform while also keeping in mind your business requirements. Do not sacrifice the essentials just for cheap pricing. And when we say payments, we mean also for your customer. For instance, certain platforms do not allow payments via third-party vendors. This can be a huge setback for your business. Today, people use multiple payment methods. So it’s important that you provide different options or they might ultimately cancel the checkout. You cannot afford to take such risks. 

3. Customer Service & Support

Customer service is an important part of any business. In the traditional store setting, you can personally interact with the customers but eCommerce is a different setting altogether. Here you are only as good as your customer service. As we know that having a business online will have its drawbacks. You could face anything from server crash to slow loading speed to software outage. This can have serious effects on revenue and your brand image.

At such stages, good customer service comes into play. Consider everything from the 24/7 availability to different levels of supports provided by different platforms. 

4. SEO & Mobile Friendliness

SEO and mobile-friendliness are an important part of any online marketing strategy. 62% of the world population owns a mobile phone and 60% of online searches are done on these mobile devices. So it’s evident that a good mobile-friendly website will attract more customers. Similar is the case with SEO. As an eCommerce business, it will be really beneficial for you if your store ranks high in search results. 

Look for these factors for an SEO friendly platform:

  • Can you add a blog to your website?
  • Can you use your own domain name?
  • Can the customers leave reviews for your products?

5. Integrations & Plugins

Integrations and plugins are way more important than you think. Most platforms provide several different plugins and tools for a smooth running of a website. Prioritize your business and based on that, decide which all plugins you need. Keep in mind the tools you’ll need or already use for your business.  Some of the plugins you can watch out for are accounting plugins, product shipments, rewards-related plugins, and email marketing tools.


Setting up a new business can be challenging at times. But having an online presence will only help you reach out to many more people than an offline store ever can. So make sure you choose the right eCommerce platform. This will only help you in the long run.

We hope that this article gave you some clarity about the main deciding factors while choosing an eCommerce platform.

Also, what are the features that you look for in eCommerce software? Let us know in the comment section below.

Deep Learning For Better Facial Recognition


Today security is an important aspect of any technology. In fact, by 2024, the worldwide market size for information security is expected to reach almost $175 billion. For this security, biometrics is gaining popularity at a fast pace. This is a simple technology that uses the signature, fingerprint, speech, iris, face, and hand geometry recognition to help you log into any app or account. 

However, out of all these, face recognition technology is considered the most convenient and coherent technique as it does not really ask for any active cooperation of the user. It works on the simple algorithm of verification, capture, identification, and result. And although recognizing an extensive database of images can have its own challenges, this technology can be deemed as a reliable form of security. 

Face recognition is a mode of identification in several domains such as driving license system, passport authentication, mobile platforms, and other surveillance & monitoring operations. But when combined with deep learning, this technology can be much more reliable and robust.

Deep Learning For Facial Recognition

Face recognition has been around for quite some time now. Today, with the digital transformation, and development of technologies like Artificial Intelligence (AI), Machine Learning (ML), and Internet of Things (IoT), face recognition has reached new heights of development. 

Deep learning is an important step for facial recognition as it learns through an Artificial Neural Network and hence is more human-like. In facial recognition, an individual is digitally detected and verified within a database. When combined with deep learning this process becomes more and more accurate. It works more like a human brain. So when this deep learning algorithm gains experience with time, it can lead to much more accurate and real-time responses in the future. 

How does it work?

The faceprint data or the image of the face is stored in the system database. The facial recognition system then compares your facial traits to that data using deep learning algorithms. The main aspects of deep learning for facial recognition include 

  • detection of facial features
  • face alignment
  • mathematical structure embedding
  • face classification and recognition

4 Main Deep Learning Systems For Face Recognition

Following are 4 main deep learning systems used for a better facial recognition experience.

1 DeepFace

It was created by Facebook and is a deep learning facial recognition system that works on deep convolutional neural networks. DeepFace is said to be reportedly 97.35% accurate.

2. DeepID

It stands for Deep hidden IDentity features. It was one of the first models of deep learning for facial recognition. 

3. VGGFace

VGGFace was developed by the members of the Visual Geometry Group (VGG) at the University of Oxford. It is a series of models developed for face recognition and demonstrated on benchmark computer vision datasets. 

4. FaceNet

This system uses a triplet loss function in order to learn score vectors. This leads to better feature extraction and hence an accurate identity verification.


The future of facial recognition holds several new deep learning models. With big organizations such as Facebook investing in facial recognition, we can only expect this technology to get much more accurate with time. 

Digital Healthcare Trends That Will Make Waves In 2021 And Beyond

Digital Healthcare Trends For 2021

2020 has been a serious year in terms of healthcare. From a global pandemic to the need of managing everything remotely, it was also the year of adaptation and reformation.

With continuous and dedicated efforts in digital healthcare innovation new ways of improved health systems, policies, products, services, technologies, and delivery methods came to light.

One such remarkable reform was telemedicine – an effective medium of healthcare delivery. And with so many innovations in the digital industry, we can expect healthcare to transform our everyday lives for the better.

Digital Healthcare Trends for 2021 and Beyond

Here are a few trends that will continue to make waves in the digital healthcare industry, in 2021 and beyond.

1. Virtual Reality and Virtual Care

A few years ago, VR was seen as a trend for just video games and entertainment. But today it is something that is being incorporated in much more than gaming. In digital healthcare, VR technology is proving to be highly effective in post-surgery care and chronic pain treatment. 

Furthermore, virtual care is the need of the hour. For patients with conditions such as chronic pain, autism, lazy eye, etc., who are unable to visit the hospitals, video check-ups, and virtual therapies are the best way of treatment.

2. IoT in Digital Healthcare

Over the years, medical professionals had been facing problems in monitoring patients’ health regularly in order to make recommendations.

Thanks to the internet of things (IoT), remote monitoring in the digital healthcare sector has become a savior. IoT can be embedded in wearables or home monitoring equipment which will allow the doctors to monitor the patients in an effective way. 

3. AI for Early Diagnosis

AI has been one of the key players in the digital healthcare industry. In fact, the AI-powered healthcare tools market is projected to exceed $34 billion by 2025. This is evidence enough that the healthcare industry will be benefiting from the power of AI in the coming years.

Some of the areas where AI will be most helpful in healthcare include, medical imaging, genomics, precision medicine, drug discovery, etc. 

4. Blockchain in Digital Healthcare

Blockchain technology is yet again another key player that can transform digital healthcare for good. According to the experts, Blockchain can be really effective in healthcare data sharing that will ultimately enable an industry-wide shift to value-based care.

In fact, according to reports Blockchain in the healthcare industry is expected to reach $890.5 million by 2023. The main role of this technology will be to ensure the accuracy and safety of electronic health records.

Many big medical and pharmaceutical companies have already started to invest in blockchain technology. Surely it will be the next big thing in digital healthcare.

5. Wearable Medical Devices

Wearable technology has been quite popular for some time now. In healthcare, its usage is quite evident. Remote patient monitoring is one of the main areas where this technology can be fully leveraged.

Besides that, we can use it for the prevention of diseases and disease management. Patients recovering from chronic conditions such as cancer, obstructive pulmonary disease, heart strokes, etc need to be supervised at all times.

They can utilize the advantage of wearable tech. It is a great way of decreasing patient-doctor distance in case of deadly diseases. According to Swiss firm Soreon Research, 1.3 million lives were saved by wearables by 2020.

This is enough evidence for the role that smart wearable technology will play in healthcare in the future. 


Healthcare is an important aspect of our lives, especially in modern times. With the transformation of modern technology and incorporation of the above trends, we can completely transform our healthcare industry. 

Looking for a free consultation to build a digital healthcare solution? Or want to incorporate any of these trending technologies in your existing healthcare solution? Get in touch with our experts now.

How To Design A Successful Voice User Interface


There is something fascinating about the voice user interface. Remember the first time we all used Siri in the iPhone 4s? It felt like magic back in the day. But today, voice assistants have become a popular thing.

According to Stanford researchers Clifford Nass and Scott Brave, to some extent, people relate to voice assistants the same way as other people. This is because speech is so fundamental to communication in human beings.

So even while communicating with machines, we tend to get certain expectations. This gives voice interfaces a personal touch. 

According to Statista, by 2024, the number of digital voice assistants will reach 8.4 billion units. This is significant proof of people’s fondness for VUI.

In this article, we will discuss what is voice user interface and how can you develop an effortless VUI for your product. So without much further ado, let’s jump into the depths. 

What is a Voice User Interface?

Voice User Interface or VUI is an interface to any kind of application that uses voice. This when integrated with artificial intelligence (AI), helps in making any spoken human interaction with computers possible. And even small businesses can utilise the potential of Artificial Intelligence.

Here’s your guide to voice user interface design. Just follow these 5 steps to build a successful VUI design.

1. User Persona and Define all the Scenarios

Getting to know your users is always a great advantage. In this case, you will be able to understand how your customers will use the voice based application. It will help you enhance their experience.

Try to focus on points like what purpose will your app serve for the people using it? Also, why is the voice communication feature needed in the app? Once you are clear with your user personas, begin working on your voice app design based on the market research.

Now that you will be building a voice-based app, it needs a personality. Decide on how you want your app to behave and sound.

Another important thing is to define all the scenarios and cases. You have to be clear with certain scenarios and use cases. For example why a person will be using your app and not another app? What is something different that you are providing your users? 

2. Know the Conversational Design

Now that you are ready with the research part, next comes writing down conversational commands. This step can be a bit tricky because writing for speaking purposes will be way different than writing for reading.

Hence, you have to be well aware of how people talk and give your voice user interface design a similar feel. In order for people to relate more to your app, you have to give it a real touch.

3. Development Process

There are two ways through which you can implement the development process. You can either start your mobile app development using sample dialogs, or with flow diagrams.

Now it’s important to know that both these styles have their own advantages and methodologies. It is completely up to the voice UI designer to choose the best one according to them.

Here are how both styles work 

  • Flow Diagrams: These are diagrams containing all the specifics and possibilities, for instance, error messages, backend needs, etc. you can begin with the flow diagrams by creating a diagram of any crucial feature or functionality of your app.
  • Sample Dialogs: A snap of a single feature of the app is Sample dialogs. In other words, you can say that these are like storyboards for speech. If you have to know that you are going in the right direction, just simply read out your sample dialogs with your team members. If the conversation sounds natural then you’re on the right track.

4. Specifications for VUI (Voice User Interface)

Next in line are the voice user interface specifications. This involves thoroughly detailing the specific dialogues, commands, messages, errors, and slots, etc in the VUI.

So once you are done with the flow diagrams and sample dialogs, write down your app dialogs in such a way that they match the user conversations and requirements. This way your app will feel more personalized to them.

5. Testing Stage

The final stage of the voice user design is to check how it has turned out to be in the end. By prototyping and testing your voice design, you will be able to rectify any errors in time and even before the launch.

Testing is a crucial part of an app development strategy as it helps in identifying any errors or bugs that might affect the user experience. 


Your voice user design is a success if you are able to provide the solutions to your users elegantly and without overwhelming them.  Human communication is context-based. But in voice communication, you have to guide your users in a way so that they can express what they want easily and in a way that the computer can understand.

Some of the ways this can be achieved are simply, providing information to the users about what they can do, let them know what functionality they are using, keeping the dialogs brief, and providing visual presentations so they know if the app is listening.

Looking for a free consultation? Get in touch with our team now.

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