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How To Design A Successful Voice User Interface

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There is something fascinating about the voice user interface. Remember the first time we all used Siri in the iPhone 4s? It felt like magic back in the day. But today, voice assistants have become a popular thing. According to Stanford researchers Clifford Nass and Scott Brave, to some extent, people relate to voice assistants the same way as other people. This is because speech is so fundamental to communication in human beings. So even while communicating with machines, we tend to get certain expectations. This gives voice interfaces a personal touch. 

According to Statista, by 2024, the number of digital voice assistants will reach 8.4 billion units. This is significant proof of people’s fondness for VUI. In this article, we will discuss what is VUI and how can you develop an effortless VUI for your product. So without much further ado, let’s jump into the depths. 

What is a Voice User Interface?

Voice User Interface or VUI is an interface to any kind of application that uses voice. This when integrated with artificial intelligence (AI), helps in making any spoken human interaction with computers possible. 

Guide to voice user interface design

There are 5 steps that need to be followed in order to build a successful VUI design.

1. User Persona and define all the scenarios

Getting to know your users is always a great advantage. In this case, you will be able to understand how your users will use your voice application. It will help you enhance their experience. Try to focus on points like what purpose will your app serve for the people using it? Also, why is the voice communication feature needed in the app? Once you are clear with your user personas, design your VUI based on your research. Now that you will be building a voice-based app, it needs a personality. Decide on how you want your app to behave and sound.

Another important thing is to define all the scenarios and cases. You have to be clear with certain scenarios and use cases. For example why a person will be using your app and not another app? What is something different that you are providing your users? 

2. Know the conversational design

Now that you are ready with the research part, next comes writing down conversational commands. This step can be a bit tricky because writing for speaking purposes will be way different than writing for reading. Hence, you have to be well aware of how people talk and give your VUI design a similar feel. In order for people to relate more to your app, you have to give it a real touch.

3. Development process

There are two ways through which you can implement the development process. You can either start your app development using sample dialogs, or with flow diagrams. Now it’s important to know that both these styles have their own advantages and methodologies. It is completely up to the voice UI designer to choose the best one according to them.

Here are how both styles work 

  •  Flow Diagrams: These are diagrams containing all the specifics and possibilities, for instance, error messages, backend needs, etc. you can begin with the flow diagrams by creating a diagram of any crucial feature or functionality of your app.
  • Sample dialogs: A snap of a single feature of the app is Sample dialogs. In other words, you can say that these are like storyboards for speech. If you have to know that you are going in the right direction, just simply read out your sample dialogs with your team members. If the conversation sounds natural then you’re on the right track.

4. Specifications for VUI

Next in line are the voice user interface specifications. This involves thoroughly detailing the specific dialogues, commands, messages, errors, and slots, etc in the VUI. So once you are done with the flow diagrams and sample dialogs, write down your app dialogs in such a way that they match the user conversations and requirements. This way your app will feel more personalized to them.

5. Testing Stage

The final stage of the VUI design is to check how it has turned out to be in the end. By prototyping and testing your voice design, you will be able to rectify any errors in time and even before the launch. Testing is a crucial part of any development strategy as it helps in identifying any errors or bugs that might affect the user experience. 

Conclusion

Your VUI design is a success if you are able to provide the solutions to your users elegantly and without overwhelming them.  Human communication is context-based. But in voice communication, you have to guide your users in a way so that they can express what they want easily and in a way that the computer can understand. Some of the ways this can be achieved are simply, providing information to the users about what they can do, let them know what functionality they are using, keeping the dialogs brief, and providing visual presentations so they know if the app is listening. 

Why Multilingual Apps are Important for Your Business

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English is quite a popular language for us. However, it is also a fact that many countries do not go by this logic. English language apps perform best in English-speaking countries, closely followed by countries across Africa where the US and UK-based apps hold a 50% or larger market share. So when we develop an English-based app, we are ignoring the fact that a vast majority of people don’t speak English as their first language. These people are a lot less likely to be searching in the Apple App Store or Google Play Store in English and are much more likely to first search in their own language.

According to reports by Caribou Digital and Mozilla, language is often more important than geography when competing for online spaces. They found that apps produced in Spain were considerably more popular in South America than they were in Europe. So we can say that Spanish speakers are inclined towards using Spanish language apps. At the same time, it also shows that many popular and high-value apps are hardly used in some parts of the world simply because people in those areas don’t understand English.

The only way out of this situation is that you create an app that is not just in English but multilingual. That way you will not be stuck with an audience that understands English. You will have much more to experiment with because your app will reach different parts of the world. 

Let’s take a look at the reasons for how a multilingual app can help you in customer acquisition.

1. Add value to your product

If you have an English language-based app, chances are that your product only has value in English. While you must be happy with the reach of your product, there is so much more you could reach. Certain apps that we have on our phones, for example, a scanner app, a to-do list app, or

an authenticator app, with a simple translated version applied, could function perfectly for a whole new market. Although other apps would need more than just translation to enter a new market; they may need communities of users building or specialist knowledge of the local area.

But, internationalizing your app, at least opens up these opportunities for further growth.

2. Utilize a variety of keywords

When we work in a specific language app, we look for the keywords of that specific language. But if you have a single language app, chances are that many people around the world will not be able to find your app. The reason is simple. They are not searching for your keywords but using their native language to search. Through a multilingual app, you can experiment with the various languages and keywords being used by users online. This will let people around the globe find what they have been looking for while your app will get the reach it deserves. 

3. The ease of getting translations

You might look at getting translations as an unnecessary extra expense – it could be. If you don’t put the effort into growing your app in a different location then the money spent on the translations might look like it has been wasted. But translations are pretty much a one-time cost: you simply write out all the content you want to be translated and submit that to the translator to work through page by page.

4. High customer insights and loyalty

A wide range of audiences enables app developers to understand the behaviors of customers and increase the efficiency of the app. It gives a clear sight of the problems faced by the user and what they want more and app developers can use this insight to upgrade their apps and make them more users friendly. On the other hand, time-to-time updates and more user-friendly software ensures that the users will not go to other apps if they are getting everything they want in your app. Loyal customers on a global level will eventually advertise your product and this results in a more loyal customer. Eventually increasing the revenue of the app.

Final Words

Customer acquisition is one of the most important steps towards a successful app. Today we talk about global takeover and internationalization but the question remains. How can we be a  truly global business if we are just operating in one market that includes people speaking just one language? It’s time businesses think out of the box and explores the huge market that they have been ignoring unintentionally.

If you are looking to develop a multilingual app, get in touch with us today! 

The Benefits of Investing in the Best ERP Systems in Singapore

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In the past few years, Singapore has emerged as a country with many successful global businesses. Its business ecosystem is a perfect blend of eastern and western economies. And as great businesses are only as good as their management, investing in the ERP systems can be a big advantage for any company.

In this article, we will try to highlight the key advantages of an ERP system, but first, let’s understand what it really is.

What is ERP?

ERP stands for enterprise resource planning. An ERP system is used for managing daily activities in fields like accounting, team management, sales, supply chain operations, risk mitigation, etc. Although ERP can increase the complexity of data it manages, it offers certain benefits to businesses. A modern-day mobile ERP system includes the efficiency and security of enterprise-level software and the usability and ease of a normal mobile application.

Advantages of ERP Systems

Some of the advantages of an ERP are productivity, agility, and cost reduction. Read on to know more.

Productivity

Today businesses are much more complicated than they used to be years ago. Many different complex interconnected systems have to be operated for a successful outcome. So while a few of these processes might require human intervention at times,  a considerable proportion work on routine and repetitive tasks. So if these are managed manually, these might become prone to errors that will ultimately take a toll on productivity. 

With the help of an ERP system, you can complete bulk tasks and daily activities in short time periods. Moreover, employees can be given access to relevant information about performance in their respective fields. One of the biggest advantages of ERP systems is that it leads to improved communication between the staff and the management.

Cost Reduction

One of the main advantages of investing in ERP systems is cost reduction. In fact, the cost of ERP software is quite flexible and will vary depending on the organizational needs. This way small businesses have the option of choosing an affordable plan as per their needs. Also, savings from ERP systems are not just limited to one domain. Some other areas it can be used are inventory management, Supply Chain Management, Financial Operations, Communication, Data Gathering and Management, Human Error Elimination, and Risk Prediction and Mitigation. Hence you can save a lot in the long run.

Agility

Any business is defined by its ability to overcome challenges and grab every opportunity. An ERP has the capacity to enable such flexibility for businesses. Whether it’s real-time business insights or end-to-end automation, ERP has your back. And not just that, some other ways it can lead your business to be agile include providing a cloud-friendly environment, improvements in different processes, and empowering the use f mobile technologies.

Risk Reduction

Risk is inevitable when it comes to a business. But to be on the safe side, it’s better to have an idea of the risk you are about to take. Many big companies allocate their resources to hire a risk management team. But with the help of an ERP system you can just achieve it and that too at a fraction of the cost.

Analytics

Although the benefits of analytics and forecast of businesses is an important part of managing any business, many companies still struggle to integrate these into operations. An ERP system can come in handy in this regard as well. There is a lot of data collection by these systems which can give you valuable operational insight. Also, a mobile ERP system is capable of expanding the data delivery reach from specialized analytics to individual employees. It can be used to assist managerial decision-making and also encourage creativity among employees.


Conclusion

An ERP system is a beneficial addition to your business management strategies. Not only does it helps in maintaining the consistency of data across departments but also enables employee engagement and establishes great communication channels. So investing in a mobile resource planning system will be a great advantage for your business in the long term.

6 Key Features You Need In Your Logistics Mobile App

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In 2021, it has become a necessity for any business to have an online presence. And businesses are following this tip religiously. Even in the case of logistics services. Waiting for shipments to arrive has become a thing of the past. In today’s world, people believe in fast deliveries and keep track of their orders. A logistics app can help you deliver fast and securely while keeping an eye on different consignments.

But app development for logistics business can be a tricky process. Many times such business owners are not sure of what all they want to include in their app. This might lead them to add useless features and missing out on important ones. In this article, we have tried to outline certain crucial features for your logistics mobile mapp. But before that, it is essential to know why do logistics businesses need an app? What could an app do differently? Let’s answer this FAQ.

Why do businesses need a logistics mobile app?

There are multiple benefits of developing a logistics mobile app. In order to streamline different processes within a logistics business while also ensuring transparency with customers, these companies should opt for an app of their own. Here are a few ways, such apps can be helpful:

  • Monitoring the location of different vehicles
  • Keeping track of all the routes of your fleet.
  • Parcel or Cargo Booking  and tracking 
  • Complete management of warehouse and inventory with the help of data tracking.

Now let’s take a look at what all features are mandatory for a logistics mobile app. 

Key features of a logistics mobile app

Different apps have certain features that boost their user experience. An app packed with redundant features will only make your users end up feeling perplexed. Take into consideration the main premise of your business and develop an app around that.

Following are the features that are much needed for a logistics mobile app.

  • Vehicular Tracking

Vehicular tracking is an important part of any app belonging to a business that includes transportation. In fact, as per reports by Global Market Insights, the vehicle tracking device market size exceeded 18,984 thousand units with an industry value of over USD 600 million in 2018. Moreover, it is estimated to grow 20% 9CAGR) from 2019 to 2025. These statistics are enough to place this feature at the top of this list. With the help of this feature, businesses can keep a track of all their vehicles and evaluate drivers’ performance. 

  • NFC and RFID technologies

Radio-Frequency Identification (RFID) is a technology that helps in the secure transmission of data at very fast speeds. As this tech doesn’t require a line of sight like barcodes do, hence it is much more user-friendly. Putting RFID tags on vehicles for keeping track, gaining a better insight into the status of tasks, and keeping a track of where stock is or who is on a site at any given time are some of the benefits of this feature.

  • Pre-planned travel routes

This feature helps you assign your drivers the shortest before they begin the journey. Nobody likes their much-awaited goods to be delayed. And without this feature, the drivers might end up taking longer routes. This feature will let the business owners know all about the routes the drivers will be taking and combined with the GPS feature, it will give a better tracking experience.

  • Multilingual customer support

Why is it necessary to have multilingual support for your app? According to Intercom, 70% of customers prefer interacting with companies that offer native language support. So you would not want to lose users based on language issues. It is important for them to understand everything clearly. Only then they will be interested in further interacting with your business. 

  • Support feature for drivers

Many times business owners get their apps built solely based on clients’ requirements. As useful as the user-centered approach is, one should not forget about their own people. In a logistics business, it is important to look out for people working for you. It is important for companies to have a solid help plan for their delivery teams in case of an emergency such as their vehicles breaking down or the case of fuel shortage. A good logistics mobile app can solve this problem by providing a helpful feature for the drivers as well. This way you can show the driver the nearest repair shops and gas stations. 

  • Rating and Feedback

Last but not the least, a ratings and feedback feature is an important part of every app. By receiving constant feedback from your users you always have the scope of rectifying the errors in your app and ultimately the user experience. 

Summing it up

There are a zillion options when it comes to features. But by adding these above-mentioned features to your app you can create a great logistics mobile app for your business. Make sure you carry out full research about what you really want your app to portray to the users. 

Planning to develop a logistics mobile app? You are just in the right place. Applify has a team of over 100 experts that will deliver your on-demand mobile app with an amazing user experience. Get in touch today.

5 Key Factors for Choosing the Right eCommerce Platform

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The eCommerce industry has grown constantly for the past 10 years. With the global pandemic hitting us in 2020, online sales jumped up even higher. As per Statista, retail websites generated almost 22 billion visits in June 2020, up from 16.07 billion global visits in January 2020. And these numbers are expected to only rise in the future. So if you are venturing into any sort of business, it’s more than important for you to have an online presence. Only this way will you be able to capitalize on this explosive eCommerce growth.

But as easy as it sounds, creating an online presence from scratch can cost you to some level. If you just started and want to take it slow, opting for an already-developed eCommerce platform is the better option for you. This way you will save you time and money.

There are many options available but the point is to choose wisely. In this blog, we have laid down 5 crucial factors that you must consider while choosing the right eCommerce platform for your business.

Factors to consider while deciding on the best eCommerce Platform

Out of so many available options, the only way you will be able to stand out if you put in enough thought instead of making rash decisions. So keep these 5 things in mind.

1. Safety & Security 

Today with the increasing popularity of the internet also come internet frauds. As a result, people are skeptical about trusting website security. No one wants to give their credit card information to a site that looks fake or sketchy. So while most software today boasts a robust security standard, be safe on your part. Make sure that the platform you are going with supports HTTPS/SSL and is PCI supportive for easy and secure checkout.

2. Payment & Price

The key factor for determining which platform you are deciding to go with is the pricing they offer. Every platform has a monthly payment process. The costs may vary depending on the type. Take a good look at the fees of each platform while also keeping in mind your needs. Do not sacrifice the essentials just for cheap pricing. And when we say payments, we mean also for your customer. For instance, certain platforms do not allow payments via third-party vendors. This can be a huge setback for your business as the customers will feel it’s hard to pay with fewer options. They might ultimately cancel the checkout. You cannot afford to take such risks. 

3. Customer Service & Support

Customer service is an important part of any business. In the traditional store setting, you can personally interact with the customers but eCommerce is a different setting altogether. Here you are only as good as your customer service. As we know that having a business online will have its drawbacks. You will face everything from servers crash or downtimes as well as software outages. This can have serious effects on revenue and your brand image. At such stages, good customer service comes into play. Consider everything from the 24/7 availability to different levels of supports provided by different platforms. 

4. SEO & Mobile Friendliness

SEO and mobile-friendliness are an important part of any online marketing strategy. 62% of the world population owns a mobile phone and 60% of online searches are done on these mobile devices. So it’s evident that a good mobile-friendly website will attract more customers. Similar is the case with SEO. As an eCommerce business, it will be really beneficial for you if your store ranks high in search results. 

Look for these factors for an SEO friendly platform:

  • Can you add a blog to your website?
  • Can you use your own domain name?
  • Can the customers leave reviews for your products?

5. Integrations & Plugins

Integrations and plugins are more important than you think. Most platforms provide several different plugins and tools for a smooth running of a website. But always keep your business at the top priority and based on that decide which all plugins you need. Keep in mind the tools you’ll need or already use for your business.  Some of the plugins you can watch out for are accounting plugins, product shipments, rewards-related plugins, and email marketing tools.

Conclusion

Setting up a new business can be challenging at times. But having an online presence will only help you reach out to many more people than an offline store ever can. So make sure you choose the right eCommerce platform. This will only help you in the long run.

We hope that this article gave you some clarity about the main deciding factors while choosing an eCommerce platform.

Also, what are the features that you look for in eCommerce software? Let us know in the comment section below.

Mobile App Development For Foldable Devices

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Technology in mobile phones is has reached a new age of development. The evolution from the handy devices to flips and later touchscreens. The recent addition to the family of smartphones is the foldable devices. Although many do not consider it a new concept but just an innovation of the past ideas, the technology is always new.  These foldable devices include flexible display technology that incorporates electronic visual presentation.

Recent years have witnessed the fact that consumers are showing interest in flexible display options. Things got even better when a big brand like Samsung brought their foldable devices to the market in 2019. And now even Apple is all set to join the bandwagon. So now that these cult favorites are coming up with their own devices, we can only expect this trend to rise higher.

How are foldable devices helpful?

Foldable devices work on flexible OLED display technology. This is way thinner than the usual mobile phone screen panels thus making mobile phones and smartwatches thinner. Let’s take a look at some of the advantages of these foldable devices.

Greater flexibility & space

Foldable devices have given the developers few new and innovative app ideas. Firstly as these are intended to have more space, developers can now create great apps giving qualitative experiences for all the diverse forms of multi-window. For instance, the banking apps in these phones can show the additional information in the multi-window app screen. Besides that, video streaming apps can fully utilize the amplified screen size. Developing a mobile app for this kind of device also gives developers and users a better visual appeal. These few points give foldable devices a great advantage over single screen smartphones.

Ability to multitask

One of the most common advantages of foldable devices is multitasking. These phones come with several alignments and aspect ratios and have a higher quality expectation as compared to other types of smartphones. Since the users have been using the single screen devices up till now, the foldable devices have increased their expectation levels for a hassle-free app flow. Foldable phones have taken multitasking to another level. The apps will now be more detailed due to amplified screen spaces. Son now the users can run more than one app at the same time.

Road to better app designs

The last but not the least advantage of a foldable device is that it will open the door to better app designs. But improving apps for foldable devices would require a lot of design, development, and testing. As the main idea of these phones is to put together a mobile phone and a tablet into a single framework. So we can only imagine the new designs that can be introduced for these devices.

Developing Apps for Foldable Smartphones

The foldable devices have their own challenges. Developers now have to build apps as per screen sizes and the user experience of the application. But in order to create apps that can adapt to multiple screen sizes and configurations, the developers are required to have a clear picture in mind. Here are 5 main steps of app development for foldable devices.

  •     Know the Device Design

Firstly, it is essential to understand the device design. There are two states in every foldable smartphone, the primary or unfolded screen, and the cover or folded screen. The primary state transforms the device into a tablet to give the users an amplified viewing experience. On the other hand, the foldable state acts like a mobile phone that is operated in a conventional way.

  •      App Development

The app development in these smartphones calls for modifications in the configuration system. There is an additional feature, which automates the resizing of the apps that do not support multi-window. When the changes take place in the configuration, the default case puts an end to the entire activity and further recreates itself.

  •   Multi-display Screens

The apps in these devices will be running on both display screens. This mandates adding a resource folder to show high-quality content. As the developers create a mobile app for foldable devices, it’s essential that they maintain the specifically required screen space for apps.

  •    Testing Apps

It won’t be an exaggeration to say that people using foldable smartphones would expect that the apps on the devices should function properly. A slow app will not be of any interest to the users. This is the reason that rigorous testing apps, after development, on a foldable device is essential. It can be done by running a foldable emulator too.  

Conclusion

Developing apps for foldable devices can be challenging. You have to make sure that the development team building a mobile app for foldable smartphones should be up to date with all the latest technical skillset. Also, new technologies should be integrated into the working modules for developing faster and innovative foldable mobile apps. After all, foldable smartphones are the trend to rule the digital world in the coming years.

At Applify, we have an expert team of developers who are on point with the technical skills needed to develop an innovative app. Connect with us today if you are planning to develop an app for foldable devices.

Mobile App Development Trends That Will Soar High In 2021

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Every year we see changes in the world of mobile app development. And the speed at which it is moving, it will continue to keep on breaking barriers in the next few years. Today, a mere online presence is not sufficient for your business to be successful. The ideas, designs, or strategies you had in 2019 might not really work in 2021. With soaring digital transformation, it’s a necessity that we also keep up with different trends that come up each year

In this article, we have highlighted 10 trends that will stand at the top in 2021 in the mobile app development industry. So read on!

10 Trends For App Development in 2021 

If you have been working in the app development industry for a long time, you must know how cutthroat the competition is. So to stay ahead of time, take a look at top trends that will make waves in 2021.

1. AR and VR

Today, who doesn’t enjoy a good AR or VR integration in the mobile apps? And ever since the development of ARCore and ARKit by tech giants like Apple and Google, the process of building AR apps has become much easier. As per Statista, the AR and  VR market is about to see a giant rise, from $27 billion dollars in 2018 to about $209 billion in 2022. So it is safe to say that we will continue to enjoy AR and VR in even better form in the coming years.

2. IoT

IoT, short for the Internet of Things, is a network of interconnected smart gadgets. In the last few years, we have seen big brands like Google and Amazon utilizing the full strength of this technology. However, this trend doesn’t seem to stop here. The IoT market saw an all-time high in 2020 and the demand for apps integrated with IoT is growing further. 

3. Machine Learning

Artificial intelligence and machine learning have been part of the list of app development trends for many years in a row. And why not?  Popular mobile apps like Replika, Cortana, and Google Assistant have made our lives so easier over the years. With the advancement in technology, we are sure to get even better apps by combining ML with deep learning that will provide valuable data and real-time analytics. It can do wonders for app development projects in the future.

4. Apps for foldable devices

When in 2018, Google officially announced the foldable support on Android phones by using its ‘screen continuity’ API, that was the comeback of foldable devices. New and better. And now we have Samsung with its foldable OLED display. We can say that different operating systems are gearing up to make use of this technology to improve smartphone experiences for the users. App development for foldable devices is gaining popularity and soon the market will be flooded with such devices and apps.

5. Wearable apps

According to Statista, the number of connected wearable devices is expected to reach 929 million by 2021. This clearly indicates that wearable technology is progressively growing all around the globe. In fact,  Apple has already made an advancement in this matter by announcing its WatchOS update which indicates that Apple Watch apps will no longer require a companion iOS app and will have their own App Store. With its growing popularity, we can expect many more wearable devices to be a part of our lives.

6. M-Commerce

M-Commerce is thriving at an exceptional rate. And with the global pandemic takeover in 2020, online shopping is not just a hobby anymore, but it has become a necessity. Hence the increasing demand for online shopping has made this trend essential for online marketers. As the number of smartphone users is so high, an m-commerce app can easily influence a big audience.

7. Mobile Wallet

Although mobile wallets had gained popularity before, 2020 can be named the year that actually made people realize their worth. With the social distancing protocols, contactless payments gained weightage. Industry giants like Samsung, Apple, and Google are making use of mobile wallets to provide users with a secure and convenient experience for money transactions and bill payments. 

8. Accelerated Mobile Pages (AMP)

Today, with our shortened attention spans, everyone wants an app that is user-friendly and fast. Hence, app developers are focusing on those features as visitors quickly leave the site that takes longer durations to load. Accelerated Mobile Pages and Progressive Web Apps are gaining popularity due to their faster loading speed. 

9. App Security

How important is app security? To answer that let us recall when 2018 Facebook was found to be involved with Cambridge Analytica in users’ data breach. Even the highest-grossing social media app saw an 8.5% fall in their shares. This is witnessed often that people want their apps to be secure more than ever. With the increasing cybercrimes, data breaches, and online attacks, app security can never go out of trend.

10. Beacons Technology

Beacons are small, wireless transmitters that make use of the low-energy Bluetooth technology to send signals to other smart devices nearby. Although this tech has been around for some time now, it is expected to gain much more popularity in 2021. Beacon notifications are being used by many businesses to connect with their clients in a highly contextual manner. It can be used in airports, mobile payments, and virtual tours by making things more personalized and smooth and secure information sharing.

Final Words

Mobile apps have evolved with time. There are billions of apps already in the Apple and Google app stores. And with these new technologies, newer apps will keep coming up. So to stay at the top of your game, it is crucial for business leaders to know about the latest trends and technologies. 

We hope that this article gave you a fair idea of what trends to follow in 2021.

If you already have an app idea in mind, you can contact us. At Applify, we have a team of experts that are well-acknowledged with the industry trends and will provide you with the best digital solutions in no time. So what are you waiting for? Get in touch right away!

UX Design: How to Use Animations in Mobile Applications

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Humans are visually driven creatures. Our mind is attracted to imagery more than textual concepts. And what is the better way to increase the impact of images than to add animations to them? Catchy and bright elements catch attention and help differentiate an app from its competitors.

Today more and more designers are incorporating animation as a functional element for a better user experience. In today’s technically advanced world, animation is not just for amusement but it is one of the most important tools for a successful interaction. At the same time, it is important to know the right time as well as the right place to embed an animation. Good UI animations are meaningful, purposeful, and functional.

WHAT IS FUNCTIONAL ANIMATION?

Functional animation is a subtle animation incorporated in the UI design as a part of the functionality of that design. This animation completely transforms the design and has a very logical purpose i.e. to reduce the cognitive load.

It is safe to say that animation brings UI to life. Functional animation helps us create an intuitive and responsive design. In today’s world, a human-centered design approach is a key that leads to a successful UI experience. The one where the user is the prime focus.

The Role Of Functional Animations In User Interface Design

A well designed and tested functional animation fulfills not just one but multiple functions. Let’s take a look at them:

  • Visual Feedback on User Actions

 A good and interactive design provides us with user feedback. Feedback makes you feel like you’re interacting with real elements on the screen and demonstrates the result of this interaction.

The basic idea of well-designed UI elements is such that the buttons and controls should appear tangible to users. Even though they are behind the screen but that gap can be filled with visual and motion cues.

Visual feedback also makes a strong case when you need to inform your users about the results of an operation. In case an operation is unsuccessful, functional animation provides information about the problem in a good way. For instance, a head shake animation can be used when a wrong password is entered by a user. 

  • Animations Provide Visual Hints

The users using your app for the first time often need help to understand how to use the appy, more so in the case of interfaces with unfamiliar or unique concepts. Without help, users might end up feeling lost and confused about interacting with your app.

So in order to let them use your UI in a better way, you can use a set of visual hints which convey the possibilities of different interactions. This kind of functional animation drives a user’s attention to the possible interactions and helps in a better user experience.

  • Navigational Transitions Made Easy

Navigational transitions are movements between different states in an app i.e. from a high-level view to a detailed view. State changes often involve hard cuts by default which can make them confusing. The best way to make the navigational transitions is by adding functional animation. It will let users navigate smoothly between different contexts while also explaining changes on the screen with help of visual components.

  • Branding For Your App

We have many apps with the same features in the Google Play Store and Apple Store. It’s possible that all of them have a great UX design but that is not the only thing you need. To stand out from the crowd, you have to also establish an emotional engagement with users. Branding animation is your holy grail for this type of engagement. Use it as a marketing tool by supporting a company’s brand values or highlight a product’s strengths while also providing the users with a great UX. Although this approach might not be clearly user-centered, it has a functional purpose.

How To Find A Balance?

Although animations provide a good visual effect on your app, it is also really important to draw the line between when an animation is and isn’t appropriate. Here are a few ways you can do just that:

  • Purposeful Animations

The animations in your app must always be purposeful. Do not embed them at unnecessary places. When an animation doesn’t fit a functional purpose, it will only act as an annoying component. This can be in a case when an animation is slowing down a process that could have been faster without it.

  • Prototyping and Testing the Animations

Whenever you are thinking of adding an animation to your app, it is important that you test it in the real-world i.e. iterative prototyping and testing with actual users. Prototyping makes it clear as to how the animation is intended to be used in a design. With this methodology, you will get a clearer picture and get to know the flaws in your app. Iterating numerous times will make your animation look great.

Final Thoughts

Identifying the correct places for animation utility is an essential part of the creation. If you are thinking of using animations in your designs, they have to be well built. When done correctly, animation can completely transform your digital product from just a sequence of screens to a memorable experience for users.

If you are looking forward to developing an app, request a quote here. 

 

Applify Proud to be Listed as the Best Web Design Agency in Singapore by FinestInCity

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Applify has been a mobile and web app solution provider since 2014. Our team of veteran tech enthusiasts is grounded in innovation, focused on transformation, and relentlessly curious. We have been building engaging and affordable cutting-edge mobile and web solutions, thus earning a stellar reputation in the tech space.

Our solutions have always been custom-made and futuristic and we have always strived to provide a hands-on experience to our clients. 

And now, Applify is proud to announce that we have been featured in the Best Web Design Agency in Singapore list by FinestInCity. 

FinestInCity Singapore carried out a research and analyzed information like reviews, services, and experience  for hundreds of technology companies in Singapore to compile a list of Top 5 Best web design agencies in Singapore. Applify is honored and humbled to be recognized as the leading Web Design Agency in Singapore by FinestInCity.

We would like to extend our sincere gratitude and appreciation for our clients and digital partners who made it possible for us to reach these new heights of success. Also, the hard work and dedication provided by our team without whom it would have been impossible to achieve this remarkable feat.

Applify will keep on providing quality top-notch solutions as per your unique requirements and continue to break barriers in the future as well. If you’re looking for a web and mobile app development company, feel free to contact us!

You can also read more about our services here.

 

App Clips: The Next Big Thing For App Development

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How App Clips Can Lead Your App to Success

Apple is yet again back with its groundbreaking features in its new operating system, iOS 14. The tech giant is always in competition with its arch-rivals Android for more out of the box approach. Android or iOS? which one is better is still debatable but, both have got a loyal fan base for sure. Although this time Apple has come up with a few exhilarating features that will help iOS get its leg up for now.

In 2009, Apple came up with its signature tagline “There’s an app for that”. Now almost after a decade, they tried to come up with an app for apps. And by that, we are referring to App Clips, the new head-turner in iOS 14.

What are App Clips?

App Clips are quicker-to-use mini versions of an app. They allow users to enjoy certain features of an app without having to download an entire app.

These can be discovered in many ways by the users.

  • By scanning the QR codes through the app camera or barcode reader.
  • By tapping on the web page configured with Smart App Banner to open the App clips
  • By sharing the links of app clips via text messages
  • Through Google maps
  • By App Clips codes and NFC Tags

Different industries can benefit from App Clips

 

  • Financial services companies can focus on their best features such as deposition and balance inquiry. Users will be able to use these features in the app clips, without them having to install the application.
  • The media and entertainment industry can host many new experiences for the users such as movie theaters can offer App Clips for buying tickets, getting concessions, or easy rewards and offers.
  •  Loyalty and hospitality companies can let the app clips handle the check-in and check-out processes.
  • The digital workplace industry can also use App Clips in different innovative ways such as the process of getting in and out of work.

Even smaller companies that do not have an app can use App Clips for their business. The examples from each industry barely scratch the surface; there are many other things that you can do with an App Clip.

How Can App Clips Work to Your Advantage?

There is a lot that developers can squeeze out of this new feature that iOS 14 has introduced. Finally, you will be able to create a condensed version of your app. You just have to analyze the right features to include in this mini version.

  • Launch in seconds

App Clips are created using native iOS SDK and are not meant to exceed 10 MBs. The idea is to provide the users with a simpler version of the app which instantly loads, used, and then closed. Sometimes, the full app version consumes a lot of time to load, whether due to the app being heavy or poor network connection. App clips are designed especially to eliminate this error. Today people are all about time-saving. The swiftness of this new feature will definitely attract the users to use them more often.

  • Easy to Discover

Apple is also said to offer tools needed for creating the app clip codes. The app clip code will include an encoded URL and an NFC tag. This will enable the code to be tapped and scanned by the camera. The easy to discover feature makes app clips a stand out in comparison with the apps. Besides, App Clips will also help your app to stand out in the world by taking it from the digital world into the physical one. This can be done by showing access to your App Clip in different places and locations where your business exists.

  • Great app advertisement

There are millions of apps ready to be downloaded in the Apple app store. But not every app gets downloaded. Especially when the users are loyal to certain favorites. In this scenario, App Clips are your best option. The process of downloading an app can feel like a lot of work. So even if you are unable to convince them to download your app, you can give links to your app clips on your website and advertise your app by showing people its best features. In this way, you are only letting the users decide and if they liked your ideas through the app clips, they will download your app.

Final Thoughts

App Clips are the future. All these advantages barely scratch the surface. There are a number of innovative things you can do with a simple, 10 MB version of your app. So we suggest that it’s high time that you create an app clip for your business now. For any assistance, Team Applify is always there.  Contact us at contact@applify.co and start a conversation with us today.

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