What is Emotion AI and How It Will Make Apps More Personal?

blog_applify_how AI making apps more personal?

Imagine walking into a mall profoundly exhausted. An app immediately recognizes your negative emotions and suggests you spa services at the 2nd floor or an easy checkout option for all your shopping, no matter where you are without having to look for a counter all through huge Singapore malls.

A candidate walks in for an interview with a big company. On being asked questions, cameras in the room detect her behavior that might not be visible to her human interviewers and hence help them assess her credibility better.

This is the power of Emotion AI.

While app development in Singapore has grown immensely over the last few years but with Emotion AI’s entry into the tech scene is going to bring newer avenues into the field.

What is Emotion AI?

Emotion AI refers to the technology that allows machines or computers to identify, analyze and process human emotions. It can detect and hence respond accordingly to people’s mood and behaviors.
While we are already familiar with AI and IoT, Emotion AI is the apparent next level to these.

Emotion AI may use biometrics, voice, and face recognition techniques to process the human state of mind.

(This very obviously reminds me of the movie Her, in which the lead character Theodore, falls in love with a computer algorithm, Samantha. Samantha was just the voice of a human female, which could detect, perceive and respond to Theodore accordingly, just like a human would.
Is that what the future of bonding holds? Who knows!)

Emotion AI and App Development:

Emotional AI can be used to design more personalized experiences apps deliver to their users.

Till now, we have seen APIs giving apps a higher functionality. But with AI which can capture and interpret the mood of the user, apps can offer a whole new world of customized experience.

It is true that as an increasing number of our activities shift to the digital space, the one-size-fits-all approach is bound to fail.

Creating an app in Singapore was never a tough game, and now app developers are trying to incorporate such intelligence into the apps which can lead to never seen before benefits to humanity.

We have already seen the dawn of AI in customer servicing through chatbots and Siri, Alexa and Google Assistant increasingly getting smarter with user demands. For now, these rely on Natural Language Processing using verbal commands to perform desired functions

And with app development companies working to integrate such intelligence into their processes, apps can offer a lot. For example, a gaming app that perceives the mood of the players and responds to it by reducing or increasing the difficulty of the challenge.

Today wearables can monitor some essential physical health parameters, but in the future, we could see emotion sensing wearables monitoring the mental health of a person 24/7.


Emotions play a huge role in deciding how we humans behave and building apps that serve humans needed to be addressing their feelings.
The way forward with Emotion AI seems pretty interesting with so much that can potentially be done. App development is a dynamic field as all new technologies, be it blockchain, IoT or AR continue to make forays into it.